@Netflix will take its ad-supported plan to 15 more countries in 2027, including Indonesia, Thailand and the Philippines. India is not one of them. Industry executives say the hold-up is less about whether Indians will watch ads and more about whether Netflix can make the economics, measurement and advertiser demand work without hurting subscriptions. By @ind_bos Read More: storyboard18.com/advertising… #Netflix #Ads

OpenAI's @OpenAI decision to bring @WPP and @Omnicom on board as its first agency partners for ChatGPT Ads in India comes at a strategically important moment for both holding groups, even as the launch of self-serve buying raises questions over how much of the new conversational advertising opportunity agencies will ultimately own. By @ind_bos Read More - storyboard18.com/how-it-work… Gowthaman Ragothaman | Gopa Menon - Theblurr | Akshay Mathur - Unpromptd. #ChatGPTAds #advertising #AI

Adult websites offer offshore betting brands high traffic, cheaper ad inventory and relatively loose ad-review systems, allowing campaigns to be launched and scaled quickly. By @ind_bos Read More: storyboard18.com/advertising… #1Xbet #Advertising

Legal experts say undisclosed personalised pricing, inflated MRPs and mandatory fees revealed only at checkout could expose quick-commerce platforms to CCPA scrutiny. By @ind_bos @letsblinkit @ZeptoNow @instamart_it Read More: storyboard18.com/how-it-work… #quickcommerce #personalisedpricing

Meta @Meta has said that younger users are placed under more restrictive settings, with fewer advertisements and tighter content controls. The policy question is whether those protections are actually working, particularly when sexualised advertisements are involved. By @ind_bos Read More - storyboard18.com/digital/ins… #advertising #socialmedia

On the rapid rise of microdrama platforms, Ashish Pherwani, Partner and Leader, Media & Entertainment Sector, @EY_India said the format fills a genuine consumer gap rather than competing directly with films or long-form streaming. By @ind_bos Read More - storyboard18.com/media-and-e… #AI #brand #marketing

As part of the collaboration, @YouTube and @Meta will support @MIB_India's initiative by mobilising and engaging their creator communities, helping expand the reach of the challenge among digital creators across the country. By @ind_bos Read More: storyboard18.com/how-it-work… #MIB #YouTube #Meta #GemsOfIndia

The Shark Tank India judge and boAt co-founder, Aman Gupta, is understood to charge ₹8.5 lakh, excluding taxes, for a one-hour speaking engagement, according to commercial terms reviewed by Storyboard18, highlighting how personal brand equity is becoming an increasingly valuable business asset for India's best-known entrepreneurs. The proposed package covers a 60-minute moderated conversation or fireside chat, an audience Q&A session and a photo opportunity. But the appearance fee is only one part of the commercial arrangement. By @ind_bos Read More - storyboard18.com/brand-maker… #AmanGupta #brandmakers

Rohan Lobo, Partner and GCC Industry Leader at @DeloitteIndia, discusses how GCCs have evolved, why advertising companies are investing heavily in India, what differentiates brand-owned GCCs from agency GCCs, and why the country is moving beyond being the world's back office. By @ind_bos Read More - storyboard18.com/how-it-work… #brandmakers #GCC

As India's creator economy matures, stand-up comedians are increasingly commanding fees once associated with Bollywood celebrities and top influencers. According to top sources, the country's leading comedy creators charge anywhere between ₹13 lakh and ₹75 lakh for a single Instagram Reel, underlining how brands are placing premium value on creator-led entertainment. By @ind_bos Read More - storyboard18.com/advertising… #socialmedia #contentcreators #comedians

Stand-up comedian and YouTuber @realsmayraina's India's Got Latent has returned for a second season, but the biggest talking point is not the contestants or celebrity judges. It is the show's closing credits. The latest season, which premiered on Netflix before arriving on YouTube on June 20, features an 11-member legal team, reflecting a far more extensive legal review process after the controversies that engulfed the show's first season. The legal team is led by @HA_Legal_Notice, a Mumbai-based law firm specialising in intellectual property, media and entertainment law, litigation advisory and content-related legal matters. By @ind_bos Read More - storyboard18.com/media-and-e… Yajas Setlur - @JSALawIndia | Dhruv Garg - @IGAPProject | Vishal Gehrana - Karanjawala & Company #SamayRaina #IndiasGotLatent #OTT

Pocket FM @PocketFM_App has responded to reports around the closure of its microdrama offering, Pocket TV, describing it as a beta product that was launched to explore the emerging microdrama category rather than a core business. "Pocket TV was launched as a beta product to explore the emerging microdrama category and is not a material contributor to Pocket FM's business. As with any product experiment, we periodically evaluate performance and strategic fit, and any decisions related to Pocket TV are part of that normal process," a Pocket FM spokesperson told Storyboard18. By @ind_bos Read More - storyboard18.com/digital/poc… #microdrama #OTT

“People are now more confused than ever. The algorithm always prefers content where monetisation happens, engagement happens or engagement farming happens more. This has led to people distrusting medical science more than ever,” says Cyriac Abby Philips, popularly known online as @theliverdoc By @ind_bos Read More - storyboard18.com/brand-maker… #brand #brandmakers #Marketing

In an interview with Storyboard18, Sheeladitya Mohanty, Head of Marketing, India at @OpenAI , said the company sees creators less as a conventional awareness channel and more as “trusted bridges” helping bring AI into everyday life across languages, professions and communities. He also outlined how responsible communication, localisation and use-case driven partnerships are shaping OpenAI’s creator strategy in India. By @ind_bos Read More - storyboard18.com/brand-maker… #AI #brandmakers

OpenAI @OpenAI has partnered with creator and entrepreneur @rajshamani for a new India-focused campaign aimed at driving mainstream adoption and awareness around generative AI and everyday use cases of ChatGPT. The campaign execution has been handled by @opraahfx , founded by entrepreneur and content creator @pranavpanpalia5 By @ind_bos Read More - storyboard18.com/brand-maker… #brand #marketing #advertising

The Tata Group has awarded its consolidated Indian Premier League (IPL) media mandate, estimated to be in the range of ₹180–220 crore, to Dentsu, according to multiple sources familiar with the development. The pitch was conducted at the group level by Tata Sons and brought together multiple group companies, including Tata Motors, Air India Express and CaratLane, among others, covering spends across the entire IPL season. By @ind_bos Read More - storyboard18.com/brand-maker… #IPL #IPL2026 #advertising

While the Promotion and Regulation of Online Gaming Rules, 2026 limit mandatory registration to select categories and ease classification burdens for most online social games, lawyers say provisions around promotion, facilitation and compliance could widen the lens of liability beyond operators themselves, particularly where unregistered or impermissible gaming platforms are involved. By @ind_bos Read More - storyboard18.com/gaming-news… Sonam Chandwani - @kslegal | Rachana Rautray - @JSALawIndia | Snigdhaneel Satpathy - @SarafPartners | Rahil Chatterjee - @ikigailaw #gaming #onlinegaming

According to multiple industry insiders, @yrf (via its streaming arm YRF Entertainment) and @RedChilliesEnt are independently evaluating potential entries into the micro drama space in 2026, as legacy studios look to tap into the growing demand for short-format storytelling. By @ind_bos Read More - storyboard18.com/how-it-work… #brand #marketing #microdrama #OTT #entertainment