
@snowball_agency founder (Paid Ads, Executed) + The SaaS Ads Studio + ZenDays
london
Joined April 2009
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The SEO/GEO gods graced me with their love and I had an explosion of clients/signups the past months. This let me stop worrying about outreach and focus fully on execution. As in, building the next generation of executing on ads.
For my agency Snowball Creations, that's meant building out a fully connected OS into all ad platforms, third party analytics, our own MCP's into our team, a suite of creative production software and a whole load more. Too much to say.
For my self serve The SaaS Ads Studio, That's meant switching from "I'll teach you how to do your own ads with tools to help", to fully automated Google Ads management for SaaS! And fully automated, and working!
The way I managed clients just 6 months ago vs what we're doing today, it's like horses and swords vs tanks and rifles.
I haven't enjoyed my work this much in a long time!
A favourite recent addition. A complete API/MCP for the saas ads studio so that you can just launch and manage pro standard saas google ads yourself OR just ask your claude to talk to my Atlas AI and let the Ai's handle it together!! 🤯
Creative is the most important part of FB ads and this tool is my answer to get a brand going with a host of great ideas.
I made a free version of it too! Want a try? Comment and i'll send you a link!
What's your moonshot project you're working on or would love to?
Mine is to fully automate paid ads management for a brand to take them from launch to profitability and scale.
A year ago this wasn't realistic. Now I think it is.
The SaaS Ads Studio i've already got the launch flow automated and management is about 10% there with that % rising each week!
In this insane world we're in, why not aim big!
Most SaaS ads just sound… fake.
“Save time”
“Boost efficiency”
“All in one platform”
No one talks like that.
Your customers have real problems in real words.
If your ad doesn’t sound like them it gets ignored.
Built this to help with that:
saasadsstudio.com/tools/face…
You put in your product and it gives you actual ad ideas you can use.
Stuff that actually sounds human.
Makes writing ads way less painful and a lot more effective
Most SaaS founders are winging their Facebook audiences.
And paying for it.
They either:
• Go broad and hope
• Stack random interests
That’s not strategy.
Facebook isn’t Google.
You’re interrupting, not capturing intent.
Audience matters more than you think.
If you’re showing the right ad to the wrong people…
you lose. Every time.
Built this to fix it:
saasadsstudio.com/tools/face…
Drop in your product
Get back real, usable audiences
Not theory. Stuff you can launch today.
Fix audience first.
Then scale.
Most SaaS founders spend 45 minutes writing RSA headlines that Google will barely show.
I built a free tool that generates high-converting Responsive Search Ad headlines and descriptions for your SaaS in seconds.
Strategic pin positions included. No signup.
saasadsstudio.com/tools/goog…
It’s funny that the president of the USA can almost get shot in an assassination attempt and I just do not care.
Isn’t that mental? 😅
I built a free AI keyword generator specifically for SaaS Google Ads.
Powered by real ad-spend data from managing 100+ brands, not guesswork.
No signup. No email gate. Just keywords.
saasadsstudio.com/tools/goog…
Be honest… what’s your actual Paid Ads ROAS right now? 💷 💷
0%<1x
100%1–2x
0%2–4x
0%4x+
1 votes • Final results"We're tracking conversions". Mate, you're tracking form fills.
That's like a restaurant counting how many people read the menu and calling it revenue.
If you're not feeding payment data back into your ad platforms, you're literally paying Google to find you the worst possible customers.
The paid media industry has two tribes and nobody talks about it.
Tribe 1: Search nerds. They dream in spreadsheets. They get excited about bid adjustments. Friday night plans involve an audit.
Tribe 2: Creative cool kids. They're pitching UGC concepts, debating hooks, and somehow know every influencer in your niche.
Very different. But both very much needed.
Am I wrong??
As the kids say... I have been COOKING, lately.
The SaaS Ads Studio was released with Google Ads as I feel it's a great place to start for a fresh SaaS. The other big great path is Facebook & Insta.
And now, at no extra cost, you can run Facebook too with the studio!
And Fuck me, did I make an epic thing here (If I say so myself).
This is just one of the tools that's extra satisfying to use, The Facebook Creative Planner.
It takes your unique brand DNA and builds out unlimited new creative ideas, with all the detail and nuance needed to actually then go and execute easily.
Creative is king when it comes to Facebook Ads, and this tool is the first step in helping to make you the next guy in the crown! 🤴
max sinclair retweeted
We’re relaunching Napkin Math Podcast.
– Now on video
– 1 episode/week
Last year, me and @charlierward recorded 30+ episodes
This year, we’re taking @napkinmathfm to YouTube
Here's everything we covered:
(0:17) Intro
(1:15) Sabba’s B2B SaaS lessons as day
(8:15) Is Peter Thiel a billionaire?
(10:33) Claude’s GPT 4 moment
(11:24) Vibe Coding Frenzy
(15:17) Ralph Wiggum AI agent
(19:57) AI vs seat-based SaaS
(23:58) Boom of one-person companies
(26:49) Meta acquiring Manus
(31:41) $1M Secret Planks Business
(40:15) Home-reno & logistics startup ideas
(44:03) X blogs push, Grok, and Elon’s beefs
Let us know if you liked it :)
"Coca Cola. The pick-me-up you need to get through winter nights..."
#adsmyclientswontletmerun
I’m hosting a Growth Workshop at the Ramen Space next month Tuesday 16th Dec at 4pm if anyone’s interested! luma.com/a59uor2a?tk=ARcEXf
I'll be covering Google, Facebook and LinkedIn Ads for all the ramen gang and then going 121 case by case for anyone there.
It's all free, but you do need to be a ramen club member to join, but a great decision anyway. If you wanted in and aren’t a member yet you can do a trial day I believe if you message @charlierward (ramen Club) or can get 50% off month one for online membership with MAXRAMEN
Hopefully see some of you there for it! 🤙🏼
max sinclair retweeted
BOOM! Biig Monday launch today 🛳️🚨
You can now deploy straight from ChatGPT to tiiny with our new Chrome plugin 🙌
I used to feel bad when founders asked how to start running ads but couldn’t afford our agency or just wanted to do it themselves but couldn’t figure it out.
There was never a great answer, so I built one. Super excited to launch the SaaS Ads Studio, a full suite of tools, training, and templates to help you launch and manage Google Ads for your SaaS and actually reach profitability.
All for 10x less money than a quality agency.
snowballcreations.com/saas-a…
To kick things off, I’m doing limited launch discounts until the end of November, first come, first served:
3x 70% off - Snowball70
5x 60% off - Snowball60
10x 50% off - Snowball50
25x 40% off - Snowball40
40x 30% off - Snowball30
50x 20% off - Snowball20
They're good for a full year, which should be more than enough time to get profitable!
Looking forward to hearing what you all think of it!
Loving hosting these dinners. Any saas founders in London DM me for an invite 🙌🏼
You’re always welcome back @_baretto








