Dad life. Producer at Standard Capital, CEO of Caspian Studios, Former Army/OEF/West Point. Creator/Writer/Director of lots of stuff including #MurderinHR
Walnut Creek, CA
Joined September 2014
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Pinned Tweet
Officially announcing my new company CaspianStudios.com!
You can read the story here: linkedin.com/pulse/caspian-s…
Ian Faison retweeted
We recently led the @jeevyfab Series A, and so I recorded a video for the @Standard_Cap channel to talk about it.
Jeevy Fabrication builds the physical things that get rockets off the ground: tanks, piping, fluid systems, and structural assemblies. Their customers include SpaceX and Lockheed Martin.
Jeevesh previously worked on Starship ground support equipment at SpaceX and was previously at Rondo Energy, and they're now using AI and a data-rich coordination layer to fix the biggest bottleneck in hardware: getting parts on spec and on time.
Ian Faison retweeted
Plot twist: Andor isn’t just good TV. It’s a B2B marketing manual. 📜
Our CMO, @racsterls, dives deep into key lessons on this latest issue of the Remarkable podcast with @ianfaison and Meredith Gooderham of @Caspian_Studios.
#domains #marketing
Listen now 🎧 caspianstudios.com/remarkabl…
Ian Faison retweeted
CallMiner CMO Eric Williamson joined @ianfaison on the Remarkable podcast to discuss the power of brand and the lasting influence of David Ogilvy's "Ogilvy on Advertising.”
Listen now. 🎧👇
caspianstudios.com/remarkabl…
Ian Faison retweeted
It's awards season! Have you entered your marketing campaign for the #CMAwards, yet?
I had the pleasure of being on a panel with @ianfaison & Megan Gilbert discussing creativity and crafting award-winning content.
Get the recap and watch the webinar ➡️ contentmarketinginstitute.co…
Ian Faison retweeted
Our CMO @sjrotter joined the Remarkable Marketing podcast with @ianfaison to share B2B marketing lessons from extreme trail running 🏃♂️— including agility, progress over perfection, and more.
👉 brnw.ch/21wPcja
#LanguageAI #TrailRunning #B2BMarketing
Ian Faison retweeted
i spent 53 minutes talking about The Lord of the Rings on a podcast. yes, i am living my best life
a few weeks ago i joined the Remarkable podcast to make ham-fisted segues between b2b marketing and my real passion, epic fantasy novels. we covered:
~ the power of iteration and building on past work,
~ the role of world-building in b2b marketing,
~ creative process and the constraints of attribution
...and a bunch more even nerdier stuff.
thanks to @ianfaison and Meredith Gooderham for having me, i learned a bunch and had a blast :)
listen now: bit.ly/4dW7PB9
Ian Faison retweeted
You get outsized return by doing something everyone else is afraid to try.
@IanFaison, Founder of Caspian Studios, gets loud about why the world needs marketers to take more creative risks on Talking Too Loud.
Can we get a “hell ya” for more moonshots? wistia.com/series/talking-to…
Ian Faison retweeted
Podcasting is one of the greatest channels for B2B.
But many don't know where to start, how to think about it, how to measure success.
We're doing a members only session this week with @ianfaison (Founder of Caspian Studios).
Ian Faison retweeted
Podcasting is one of the greatest channels for B2B.
But many don't know where to start, how to think about it, how to measure success.
We're doing a members only session this week with @ianfaison (Founder of Caspian Studios).
Ian Faison retweeted
Podcasting + B2B - Does It Work?
Had @ianfaison on the Exit Five podcast this week (ep. #111)
His team @Caspian_Studios produced a new narrative podcast that reached number one on the fiction charts on Apple Podcasts for a B2B software brand ... and it's about murder ... in the HR department... and it's driving revenue for the business.
We talk about:
• B2B podcasting strategy
• The power of serialized content
• Why you shouldn't start another interview podcast like the Exit Five podcast (don't copy me)
• How to think about measurement for podcasting
• And more
Episode #111 of the Exit Five podcast - available everywhere you listen.
Ian Faison retweeted
New year, new #MarketingTips! Hear from #Infoblox CMO @brinklin and host @IanFaison on what separates a great #marketer from the rest: brnw.ch/21wFQff
#PipelineVisionariesPodcast @Caspian_Studios
Ian Faison retweeted
The latest episode of #MurderInHR is out, and it's pretty much Kate Mara, a robot, et moi! That's right, my character of François is even repped on the episode art! This project was so much fun, and it's amazing hearing it all come together! Big ups to the @Caspian_Studios team!
Ian Faison retweeted
The future of B2B content will look a lot more like...
...B2C content.
They'll share the aspiration of creating content that your audience will obsess over (rather than an algorithm will index and reward).
One company really leaping ahead into the future is @gympass and my good friend @ryanbonnici.
Gympass recently partnered with @Caspian_Studios to produce an original series called 'Murder in HR' that features celebrity voiceover talent, original story telling, and a whole lot of creativity.
The results?
A feature by Apple as one of the top new podcasts globally, raving fans of the show, and what I can only imagine is a ton of strong engagement between Gympass and the HR audience they serve.
I had to learn more.
On Wednesday, September 27, we will be hosting @ianfaison and Christopher Dean for a live event and Q&A in order to look behind the scenes of 'Murder in HR'.
A few of the questions that are top of mind:
💡 What led to the idea to create a murder mystery for a B2B audience?
💰 Can most companies afford Hollywood talent on a small budget?
📊 How are you measuring the impact on Gympass business goals?
What other questions should I ask the team?
Register here to save your place: lnkd.in/gvFFM6KY
Ian Faison retweeted
I'm so excited to sit down with @ianfaison next week at @tryqualified's B2B Marketer's Lounge.
We'll be talking about how important it is for companies to start investing in owned media strategy as the future of content marketing in B2B.
The B2B Marketer's Lounge presented by Qualified
Wednesday, September 13th
Open at the SFMOMA from 9am - 4pm
Swing by for food, coffee, podcasts, and headshots
No Dreamforce badge required
Register here: tinyurl.com/mumxzzd6
Heck yeah! Join us at the MOMA!
I'm so excited to sit down with @ianfaison next week at @tryqualified's B2B Marketer's Lounge.
We'll be talking about how important it is for companies to start investing in owned media strategy as the future of content marketing in B2B.
The B2B Marketer's Lounge presented by Qualified
Wednesday, September 13th
Open at the SFMOMA from 9am - 4pm
Swing by for food, coffee, podcasts, and headshots
No Dreamforce badge required
Register here: tinyurl.com/mumxzzd6
A great part of being a parent is when your kid has a personality trait that they inherited from your spouse and you get to blame them and say like “he’s definitely YOUR son, a little daredevil!” or “look what YOUR son is doing, drinking cheese again”
An awesome look at how to do paid demos the right way!
.@jwid from @metadataio joined us to ring in #DemandGenVisionaries 100th episode! 🎉🎉
Check out @ianfaison and Jason talk about all things content & the future of marketing.
Ian Faison retweeted
“As listeners, we like structure and format and to know what we’re getting ourselves into” @ianfaison, CEO of B2B podcast production company #CaspianStudios. We caught up with him to discuss #audio, #audiences & B2B #storytelling bit.ly/3PEFEJo
Ian Faison retweeted
.@InboundMarketer joins #DemandGenVisionaries this week! You don't want to miss this one 🔑
I’m hiring a #contentmarketing manager! Do you want to make content about marketing? and work with me every day?? linkedin.com/jobs/view/31093…