Got to bring my daughter behind the scenes of our new @mochine_ai video shoot. I think she was just as excited to see how it all gets made as we are to share Mochine with you.

.@wistia will always be my first love. Excited to welcome another member to the fam.

This is so catchy and fun. When anything can be generated it all becomes about how genuinely entertaining something can be.

It is amazing how quickly all the bottlenecks in software are shifting to attention.

Why do I get so excited by seeing what people are doing with the our MCP?

I'm quite impressed with the form factor of Instinct.co. It's openclaw via iMessage designed for normies. I've used it for some fun and complex personal tasks and it's nailed everything. Still not willing to use it for core work tasks yet.

This is a REAL website for a realty company samsonrealty.com/ We are so back

Holy crap the Dune 3 trailer in IMAX! 🤯

Luxury software is coming. It needs to be easy, it needs to be fun, it needs to make you feel more confident, and it needs to solve real problems. If an agent isn't doing the work for you, then jumping in and managing a poor interface will become an unacceptable solution.

The algorithm rewards what's familiar. Your job is to be memorable.

He’s just like us!

Every model improvement should improve your products and operations. That's the sign you are AI Native. h/t @amix3k

We value human effort. The fact that we know there is no CGI in this movie makes every frame matter more.

What's the most delightful thing a company has ever done for you?

The value of a 40-minute conversation is usually one idea you remember for years. This one stuck with me from a conversation between Ben Horowitz and @bhalligan on the podcast "Long Strange Trip:" “Most founders don’t fail from bad ideas. They fail because they stop trusting themselves.” When you hear them unpack it, it clicks: → Over-deferring = no real decisions → Hesitation = no movement → Decision debt = what actually kills companies This felt too important to stay inside a 40-minute conversation… So we pulled it out with @wistia Remix and turned it into something that stands on its own. This is exactly the kind of thing we’ve been using Remix for internally. Not to find highlights but to get to the most poignant ideas, the ones that stick with you long after the conversation, faster. Instead of scrubbing timelines trying to piece it together, we can prompt for the core takeaway and have it build the argument. Prompt for Brian and Ben's convo: "Create a 45–90 second highlight reel with a narrative arc: hook, key insight, and resolution…so someone who missed the full video walks away understanding the single most important idea." Wistia Remix came back with the top themes. Then I chose the one that rang most true to me. Then boom, this video. Video used to be the output. Now it’s the input. The bottleneck isn’t creating more content. It’s getting to the thinking inside it. That’s where Remix has been most useful for us.

Ever notice the worn path cutting through the grass next to a perfectly good sidewalk? That’s a desire path: a path that forms because people keep choosing it. You can design the sidewalk. Stay on it too long and you’ll miss the dirt path. That’s what building open-ended products feels like. With @wistia Remix, there isn’t one “right” way to use it. And that’s exactly what makes it useful. The most valuable feedback we’re getting isn’t coming from feature requests. It’s coming from what people actually do: → Turning Quarterly Business Reviews into movie trailers → Sending clips instead of summaries → Pulling highlights from videos we assumed no one would touch again None of that was the “intended” workflow. If we stayed too close to the path we designed, we would’ve missed all of it. Instead, we’re watching where those paths form and building around them. Open-ended products don’t reveal themselves through instructions. They reveal themselves through behavior. The job isn’t to define the path. It’s to notice where people are already walking and move faster to support it.