Passionate to share, shake, shape and co-create

Zurich, Switzerland
Joined March 2012
Today, we are presenting a strong set of results: delivering profitable volume growth. These results are supported by all Regions and segments, particularly Gourmet & Specialties. Read more: ow.ly/6zPm50LqzxA #BarryCallebaut #FinancialResults #Chocolate #Cocoa
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Our @iBasSmit in action at the #ECAForum2022.
Bas Smit, Vice President of marketing for Barry Callebaut explores key innovation in its product development including its Elix cacao-based drink @BarryCallebaut @ECA_aisbl #ECAFORUM2022 #cocoa #event #chocolate #trends #flavours
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We’re honored & proud to win a prestigious @tellyawards 🏆 for initiating Treat Tomorrow, our platform to shape the #chocolate #indulgence of tomorrow. 🙏
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Don't miss our @iBasSmit's virtual tour through our new Head Offices in Zurich/Switzerland. #BarryCallebaut #chocolate #cocoa
🎙 Meet the 2022 Speakers: @iBasSmit, CMO at @BarryCallebaut 👉 Known for his ability to redefine the rules of a game and to create a winning culture. 📆 Register on giflondon.com/ #GIFLondon #DreamBigger #innovation #design #creativity #leadership #virtualevent
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Consumer's attitudes to life are shifting: Our recent research reveals how this has an impact on the way they indulge. How can we then meet future consumer needs? Read the latest insights: ow.ly/yNOE50JwMAJ #Chocolate #Indulgence #Trends
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🎙 Meet the 2022 Speakers: @iBasSmit, CMO at @BarryCallebaut 👉 Known for his ability to redefine the rules of a game and to create a winning culture. 📆 Register on giflondon.com/ #GIFLondon #DreamBigger #innovation #design #creativity #leadership #virtualevent
Our 5th Forever Chocolate Progress Report is out! Here are the highlights: ✅ We have reduced by more than -17% our carbon intensity per tonne of product ✅ 43% products sold containing 100% sustainable #cocoa or #chocolate Read the story: ow.ly/wi4i50H21nE #BarryCallebaut
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Follow these 'Pop-up Chefs' as they take on the most daring challenges in choc’ indulgence. They will tease your eyes and taste buds with their experimental creations! 🧑🏽‍🍳 bit.ly/3fNrzKC #Miniseries #TreatTomorrow #ChocolateIndulgence
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Find out how consumers are electing nature to nurture their health in a new mini-series. And watch how the cacaofruit will drive a whole new category of nutraceutical fruit drinks ✨ bit.ly/LiNurtNature #Miniseries #TreatTomorrow #ChocolateIndulgence #Nature
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Join thousands of chocolate professionals. Watch and interact with Peter Boone, Chris Hayward, Charles Spence, @doctors_kitchen and Martin Bareau. Register now and see you next Tuesday, October 26! bit.ly/TwRegisterTT #treattomorrow #chocolateindulgence #innovation
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5 more days! All-new episodes of Gen Zest for Life, a mini-series about instant happiness and next-gen indulgence. Discover how all of your senses impact your taste perception. bit.ly/Tw-Gen-Zest #treattomorrowLIVE #chocolateindulgence #happiness
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Pick & choose your own 2-hour program. Watch a mini-series with all new episodes or watch by episode type. Register here: bit.ly/TwRegisterTT #TreatTomorrowLive #chocolateindulgence #innovation
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Join us at October 26, 2021 for Treat Tomorrow Live to shape chocolate indulgence for the decade to come! bit.ly/treattomorrowlive #TreatTomorrowLive #chocolateindulgence #innovation
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Barry Callebaut is set for a 'monumental breakthrough' with its cacaofruit series, as part of its latest Treat Tomorrow online mini-series @BarryCallebaut @iBasSmit #confectionery #chocolate #miniseries #cacaofruit #healthierfood #confectioneryproduction...bit.ly/3zUSbRd
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What is @Danone 'planting' in the years to come? Their ambition is to triple its worldwide plant-based sales to €5 billion by 2025. Intrigued? Watch this 'most watched' episode! bit.ly/3yJuGue #miniseries #chocolateindulgence #treattomorrow #plantbased
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Today’s consumers are looking for brands which are: 👉 Tasty & nutritious 👉 Add goodness to the world 👉 Make a positive impact Adding the Upcycled CertifiedTM & make a positive impact with @CabosseNaturals: bit.ly/3ijiLOH #BarryCallebaut #Cacaofruit #Upcycle
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Deep dive inside Van Houten’s new ruby chocolate powder - LISTEN buff.ly/2TzMTuV @BarryCallebaut
To end imported #deforestation we are inviting the @EU_Commission to make ambitious efforts to increase global #SupplyChain transparency & traceability starting with high-risk commodities when they enter the #EU internal market. Read our joint statement ➡️ bit.ly/3o6bOl8
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Starting the six-month countdown to @COP26 with @AlokSharma_RDG calling on governments across the world to focus on mitigation, adaptation, finance and collaboration. Time for bold commitments, political agreement and the power of people to accelerate transition. #ClimateAction
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