@iBasSmit

Passionate to share, shake, shape and co-create

 Zurich, Switzerland
Joined March 2012
  • Tweets690
  • Following91
  • Followers133
199Media
Half a decade after launch, still talk of the chocolate town! #rubychocolate #innovation #reframe What Exactly Is Ruby Chocolate And What Does It Taste Like? uk.news.yahoo.com/exactly-ru… via @yahooNewsUK
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Today, we are presenting a strong set of results: delivering profitable volume growth. These results are supported by all Regions and segments, particularly Gourmet & Specialties. Read more: ow.ly/6zPm50LqzxA #BarryCallebaut #FinancialResults #Chocolate #Cocoa
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Our @iBasSmit in action at the #ECAForum2022.
Confectionery Prod.@confectionprod14 Sep 2022
Bas Smit, Vice President of marketing for Barry Callebaut explores key innovation in its product development including its Elix cacao-based drink @BarryCallebaut @ECA_aisbl #ECAFORUM2022 #cocoa #event #chocolate #trends #flavours
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PORSHE X RUBY... Porsche Has Made Ice Cream Pops And They Sound Delicious #rubychocolate car.bz/sib2mf2
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We’re honored & proud to win a prestigious @tellyawards 🏆 for initiating Treat Tomorrow, our platform to shape the #chocolate #indulgence of tomorrow. 🙏
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Barbie becomes an ice cream maker and the new taste of an artisanal cream. What better icecream to use than #rubychocolate? pledgetimes.com/barbie-becom…
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Don't miss our @iBasSmit's virtual tour through our new Head Offices in Zurich/Switzerland. #BarryCallebaut #chocolate #cocoa
GIF London@GIFLondon28 Apr 2022
🎙 Meet the 2022 Speakers: @iBasSmit, CMO at @BarryCallebaut 👉 Known for his ability to redefine the rules of a game and to create a winning culture. 📆 Register on giflondon.com/ #GIFLondon #DreamBigger #innovation #design #creativity #leadership #virtualevent
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Consumer's attitudes to life are shifting: Our recent research reveals how this has an impact on the way they indulge. How can we then meet future consumer needs? Read the latest insights: ow.ly/yNOE50JwMAJ #Chocolate #Indulgence #Trends
Future of Indulgence pictures at expo

ALT Future of Indulgence pictures at expo

Intense, mindful and healthy indulgence

ALT Intense, mindful and healthy indulgence

Presentation of Future of Indulgence at Sweet & Snacks expo

ALT Presentation of Future of Indulgence at Sweet & Snacks expo

Team picture at Sweet & Snacks expo

ALT Team picture at Sweet & Snacks expo

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🎙 Meet the 2022 Speakers: @iBasSmit, CMO at @BarryCallebaut 👉 Known for his ability to redefine the rules of a game and to create a winning culture. 📆 Register on giflondon.com/ #GIFLondon #DreamBigger #innovation #design #creativity #leadership #virtualevent
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Barry Callebaut research shines light on indulgence in chocolate post-COVID-19 #innovation #barrycallebaut #indulgence foodingredientsfirst.com/new…

Barry Callebaut research shines light on indulgence in chocolate post-COVID-19

Chocolate supplier Barry Callebaut’s research has revealed that indulgence and conscious living conjoin in F&B purchasing behavior.

foodingredientsfirst.com
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What is ruby chocolate? Here's everything you need to know about this trendy pink chocolate, including where to buy it and how to cook with it. #rubychocolate #innovation #barrycallebaut insider.com/guides/kitchen/r… via @thisisinsider

The best chocolates, based on taste testing from a professional chocolatier

A professional chocolatier tested over 100 chocolates from 45 brands to find the best boxed options for gifts, everyday treats, and special occasions.

businessinsider.com
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Why marketing matters now more than ever #marketing kornferry.com/insights/featu…
Our 5th Forever Chocolate Progress Report is out! Here are the highlights: ✅ We have reduced by more than -17% our carbon intensity per tonne of product ✅ 43% products sold containing 100% sustainable #cocoa or #chocolate Read the story: ow.ly/wi4i50H21nE #BarryCallebaut
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Follow these 'Pop-up Chefs' as they take on the most daring challenges in choc’ indulgence. They will tease your eyes and taste buds with their experimental creations! 🧑🏽‍🍳 bit.ly/3fNrzKC #Miniseries #TreatTomorrow #ChocolateIndulgence
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Very proud #rubychocolate makes it to this top10! #innovation #Top10
Newsweek
@Newsweek14 Nov 2021
Ruby chocolate? Tomato sushi? Here are some of the most innovative food inventions of recent times. newsweek.com/10-best-food-dr…

10 Best Food and Drink Inventions of the 21st Century So Far

Ruby chocolate? Tomato sushi? Here are some of the most innovative food inventions of recent times.

newsweek.com
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Ruby chocolate: not just color, but actually a different type of chocolate via @zmescience @rubychocolate zmescience.com/other/feature…

Ruby chocolate: not just color, but actually a different type of chocolate

There's a new type of chocolate in town.

zmescience.com
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Find out how consumers are electing nature to nurture their health in a new mini-series. And watch how the cacaofruit will drive a whole new category of nutraceutical fruit drinks ✨ bit.ly/LiNurtNature #Miniseries #TreatTomorrow #ChocolateIndulgence #Nature
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15 Amazing foods that were only invented in the last 100 years newsweek.com/food-invented-l… #rubychocolate #breakthrough #innovation #barrycallebaut

15 Amazing Foods That Were Only Invented in the Last 100 Years

Food fashions are always evolving, but it's now hard to imagine life without many of these tasty foods.

newsweek.com
Join thousands of chocolate professionals. Watch and interact with Peter Boone, Chris Hayward, Charles Spence, @doctors_kitchen and Martin Bareau. Register now and see you next Tuesday, October 26! bit.ly/TwRegisterTT #treattomorrow #chocolateindulgence #innovation
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5 more days! All-new episodes of Gen Zest for Life, a mini-series about instant happiness and next-gen indulgence. Discover how all of your senses impact your taste perception. bit.ly/Tw-Gen-Zest #treattomorrowLIVE #chocolateindulgence #happiness
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