@hookit

Hookit is now part of Two Circles. Follow @TwoCircles for our latest updates. 🚀

 San Diego, CA, USA
hookit.com/
Joined February 2008
  • Tweets2.1K
  • Following1.7K
  • Followers6.3K
516Media
With NIL sponsorships now available for college athletes, we analyzed top athletes on social media across college sports. Our latest video breaks down who the top athletes in college are, and how they promote their brand partners. #sportsbiz hubs.ly/Q01b2gVG0
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Watch Hookit's latest video that breaks down how the European football leagues compare, including which teams and athletes are top on social media, and which brands benefit the most from their sponsorships for the 2021-2022 season. hubs.ly/Q019pd7J0 #sportsbiz
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🏆 Ranked #3 in the 2021 SportsPro 50 Most Marketable Brands list, presented by @hookit, is @emirates. With 2.2k promotional partners providing more than 1.7bn engagements, the travel giant received advertising value worth US$220m. #SP50MM #SportsBiz
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🏆 Ranked #2 in the 2021 SportsPro 50 Most Marketable Brands list, presented by @hookit, is @adidas. With almost 9.2k promotional partners providing 3.6bn engagements, the sportswear brand received advertising value worth US$342m. #SP50MM #SportsBiz
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🏆 Ranked #1 in the 2021 SportsPro 50 Most Marketable Brands list, presented by @hookit, is @nike. With more than 16k promotional partners providing over 8.7bn engagements, the sportswear giant received advertising value worth US$616m. #SP50MM #SportsBiz
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📱 Most popular accounts on Social Media – #Twitter . ✔ KPMG Football Benchmark’s Social Media Analytics Tool contains hundreds of sporting accounts on Facebook, Twitter, Instagram, TikTok, Weibo and YouTube. Our social media analytics provider is @hookit.
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“Leo Messi will not remain at Barcelona” – that has unsurprisingly become one of the tweets with the highest virality score in football last week. Meanwhile, the 34-year-old has signed a 2-year contract with PSG with the option of a third year. #Messi
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Tomorrow @ 10:43am, our COO, Adam Grow, & @hookit CEO, Scott Tilton discuss how #tech is driving the sports #partnership marketing industry forward. Sign up for the #ANAactivate conference & join our session "The Evolution of Sponsorship Management" hubs.ly/H0V2PXM0
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🗣 Making The Most Of Athlete Partnerships At The Tokyo 2020 Games ✍️ @hookit Director of Marketing Roger Breum evaluates how athletes can get the most from their partnerships during the Olympic Games. @Tokyo2020 #sportsbiz #marketing 👉🏻 isportconnect.com/making-the…
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🔴 @ManUtd's official welcome video to announce the signing of Jadon Sancho until 2026 has created a lot of excitement among United fans – with more than four million views, it was the tweet with the highest virality score in football last week according to @hookit.
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The replay of Italy lifting the #EURO2020 trophy, published on UEFA’s official Facebook account let football fans experience a moment of pure joy for the Azzurri. With more than 1.3m interactions, it was the post with the highest virality score last week.
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Top followed NHL players across Facebook, Twitter and Instagram combined, per @hookit data: 1️⃣Alexander Ovechkin (2.6M followers) 2️⃣PK Subban (2.4M) 3️⃣Henrik Lundqvist (1.6M) 4️⃣Connor McDavid (1.3M) 5️⃣Max Domi (1.2M) sportsbusinessdaily.com/Jour…
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Want to find out more about the methodology used to rank the brands; sponsorship trends, including the impact of Covid-19; and how to use data as a sports marketer? Read @hookit's report for a deep dive into the World’s 50 Most Marketed Brands. #SP50MM 👉 bit.ly/2SGfgnj
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🗣"I think we'll see more performance based partnerships ... that's why content optimisation will continue to be a big theme." 📺 @Hookit's Luke Auty gives insight on how the sponsorship market has been changing, and who's had success in recent months ➡️ youtube.com/watch?v=6nvbjc97…
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#MLSisBack tournament generated $8.5 MILLION in social media sponsorship value for brands, per @hookit. Adidas generated the most value at $2.5 MILLION sportsbusinessdaily.com/SB-B… #sportsbiz
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Want more insights into data and sports social media? Check out this excellent piece from @hookit 👇 It unpacks how to find posts that drive maximum ROI on your social 💲 #SPInsider #SportsBiz bit.ly/32MMQOX
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💬 @tiltcore @hookit says that we're seeing a big push in brands moving towards real-time measurement on social. #SPInsider #SportsBiz
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> $1.1 MILLION: what the @nwsl Challenge Cup has generated for brand partners, including over half for P&G’s Secret brand, per data from @hookit (ht @fenwaydb)
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New on @ForbesSports: Valuable social media data is showing that #NASCAR partners are losing some money for weekday races. But that includes races postponed due to rain, a lack of PR at the track and other key factors. Big thanks to @hookit! bit.ly/2ZPp15S
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Most effective platforms ✔️ Best performing brands ✔️ Biggest lockdown trends ✔️ Ahead of his #SPInsider session next week, read this breakdown of key social media trends during lockdown from @tiltcore @hookit. #SportsBiz bit.ly/2OrkjWS
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