@Hookit has officially joined forces with @KORESoftware to offer the most comprehensive set of engagement marketing solutions across social, sponsorship, fan engagement, and data management. 🙌 Please start following KORE for all our latest news! xitter.cf/KOREsoftware

Skateboarding dominated the Tokyo 2020 Games on social media, but breakout TikTok star and USA Rugby player Ilona Maher led all athletes in fan engagement. Latest blog has social & sponsorship breakdown + key learnings. bit.ly/3jVTs5L #spontech #tokyo2020

Together, Hookit & @KOREsoftware serve hundreds of top global brands invested in sports to organize, evaluate, & optimize their sponsorship efforts. Hear from our leaders at the @NatlSportsForum Summer Summit. Register here: bit.ly/37KauNi

@Nike & @adidas remain top brands in sports in June. @Heineken and @Gatorade fell out of the top 10, replaced by @Honda and @PlayStation. #Euro2020 sponsors @TikTok_us, @VW & @CocaColaCo made big moves. Did Coke's movement happen despite Ronaldo bottle fiasco or because of it?

Through the 2020-2021 European Football Season, the players, teams, and leagues across these 6 top divisions and the UEFA Champions League account for 20% of ALL sports fans on social media. And brands are reaping the benefits. Full article & infographic: bit.ly/3jNyMNP

@SecretDeodorant (NWSL), @Deloitte (WNBA, USWNT), @Barilla (WTA, Mikaela Shiffrin), and @Athleta (Simone Biles) all receive over 50% of their brand's sponsorship value from female athletes and women's sports organizations. #spontech #sportsmarketing

@Nike and @adidas led all brands by sponsorship value received on social media in May. Beverage brands @Heineken and @Gatorade moved into the top 10. Top movers in May were @Jeep (Juve), @ThreeUK (Chelsea), @Staples (Lakers, Clippers), & @Ferrari (F1)

Helio Castroneves, the now 4x winner, led all drivers when it comes to most new social followers gained, social engagement on his posts, and total value generated for brands. Two of his sponsors, @Honda and @AutoNation were the top 2 brands of the event #indy500 #spontech

Champions League Final. Chelsea v City. Off the field, City has been more active on social, but Chelsea has more followers, engagement, and has generated more total sponsorship value for brand partners since the Group Stage Draw back in October. #spontech

Action sports without an energy drink? Think again. Across outdoor & action sports, @redbull, @MonsterEnergy, and @RockstarEnergy are 3 of the top 4 brands by sponsorship value received. Endemic brands like @RipCurl and @VANS_66 crack the top 10 as well.