OuterSignal’s @noahsfriedman thinks the last decade of “personalization” failed because it wasn’t very personal in the first place. “You bought this, you might like that. It has no context on who you actually are as a person.” “That’s really been the failed promise of personalization for the last decade.” “It’s all based on Jordi clicked on this ad, or he came in through this landing page, and he bought this product.” “And the outcome of that, whether it’s an agent recommending it or the brand on email or just the landing page, is that it feels highly impersonal.” “The next layer, the next frontier, and the one that we’re ushering in, is to say, like, ‘Who the hell is Jordi?’” “Did he just post on his Instagram last week that he got a new Ferrari? That’s really important context for me to know.”

Thrilled to announce @getOuterSignal has raised a $22M Series A. A year ago, @zachzelner and I saw an opportunity to revolutionize personalization. We spun out a tool he’d built into a company, and got to work. In the time since, we’ve gone from a few early customers to thousands, from 2 team members to 25, and created an entirely new frontier for how businesses can understand and market to their customers. Our team has built a robust platform, trained internal models, conducted industry-leading research, and onboarded thousands of companies we’re proud to work with. So, this raise is meant for one thing only: to keep shipping, faster than ever, the very best products for the consumer businesses we power. Ecom, hospitality, mobile apps and beyond: OuterSignal is here to supercharge the way companies connect with consumers. As founders, we’re humbled, grateful, and truly just getting started. Try us for free at OuterSignal.com. And if you’re an A-player ready to work on something ambitious and enduring, we want to meet you. DM’s open. Onward 🚀