I think I just found one of the most powerful ecom tools to hit the market in years. Basically every ecomm brand has celebrities, influencers, investors, and other cool/influential people that organically buy their product. But unless they spend hours sifting through Shopify (or happen to notice somehow), they have no clue these people have purchased. OuterSignal was designed to identify “influential” buyers so brands can action on relationship-building with organic customers, rather than cold-sourcing folks like influencer partners, for example. The time to value with this type of tool is unparalleled, IMO. Only 3 steps. 1. Integrate w/ your ecomm platform. 2. Tell OuterSignal what characteristics you want flagged as a buyer worth highlighting, and they call out those buyers for you. 3. Check out fully enriched profiles on each of these “influential” buyers. (Works w/ historical & new transactions after you set up). But the reason I’m especially bullish on OuterSignal is because they quickly realized the potential for these enriched profiles aside from just VIP buyers. Now you can use the platform to access a full profile and bio on EVERY SINGLE customer - info with their age, occupation, social following, hobbies, property value - tons of info. THIS IS INVALUABLE DATA. This means you can segment & personalize your brand’s marketing with an unreal level of efficacy. This is like persona building on steroids, and it’s actually rooted in transactional customer data. ‼️Note: I have 0 financial incentive to post about OuterSignal, I’m literally just sharing this with y’all because I think it’s a crazy valuable tool. Truthfully, I’m jealous I didn’t build it myself. Since I’m not doing a paid promo, I asked the OuterSignal team if I can pass the value onto y’all for checking out the tool. Comment below if you want an intro & you’ll get 1,000 free search credits in their platform if you come through me.