We are a media research lab, using science, data, and creativity to research and reshape our relationship with media.
New York, NY
Joined February 2009
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To establish a narrative goal for AI, our team gathered perspectives from 40+ voices across academia, media, democracy, education, philanthropy, film, and tech. Across all responses, agency stood out by a wide margin. Read more: harmonylabs.org/news/narrati…
If we want to build media that supports healthier masculinity and better relationships, we have to reckon with the full picture of what men actually consume—including pornography.
Read the full report, 🍆+ 🌽 How Men Engage with Porn Online: harmonylabs.org/project/porn…
This report is a companion to our larger study with LinkUp Lab (an innovation hub from @equimundo_org and @WithoutViolence), Men’s Flourishing and Media, which maps the media lives of five distinct audiences of men in the U.S, using the same data: harmonylabs.org/project/mens…
One of the first things we did with our Narrative R&D Lab’s community of practice was establish a narrative goal for AI. Over 40+ people contributed to the process. Here’s what we learned, and the 4 beliefs we landed on for what a good future looks like: harmonylabs.org/news/narrati…
How do men actually gather online? What values, attitudes, and ideas drive them? What are they looking for, and how are they affected by what they find? Join our briefing tomorrow with LinkUp Lab, an innovation hub by @equimundo_org and @WithoutViolence:
us02web.zoom.us/webinar/regi…
There's no shortage of worry about what men are watching online. There's far less clarity about what's actually happening. On Aug 5 @ 12 ET, get first-look findings from our new report, with @equimundo_org, @WithoutViolence, & #DivertingHate. Register now: us02web.zoom.us/webinar/regi…
Are opinions about vaccines formed primarily in the exam room? ICYMI, get first-of-their-kind findings tomorrow in a live briefing from @harmonylabs & @FrameWorksInst on how culture, media & values shape childhood vaccine confidence.
📅 Wed 7/29 @ 2pm ET: us02web.zoom.us/webinar/regi…
We ran our first two campaigns through the Narrative R&D Lab's testing infrastructure. The content moved people – just not always the people we built it for.
New field notes on what that gap taught us, with @OpptyatWork and @Groundwork: harmonylabs.org/news/narrati…
We teamed up with @FrameWorksInst to study how culture, media, and values shape childhood vaccine confidence. Join us on July 29 @ 2pm ET for a live briefing on first-of-their-kind findings + a values-based approach to storytelling. Register now: us02web.zoom.us/webinar/regi…
🚨 ICYMI: How did #TeamWater raise $40M in 31 days with 15,000 creators—and can the model be replicated? Join us Tues 5/12, 3pm ET for a panel + Q&A with campaign co-founder @fitz350, creator @oligilpin, and @wateraid CEO Kelly Parsons. Register now: us02web.zoom.us/webinar/regi…
#TeamWater raised $40M in one month — the largest creator-led fundraiser to date. Join us May 12 @ 3 PM ET with #TeamWater co-founder @fitz350, @oligilpin (creator of MrSpherical), and @wateraid CEO Kelly Parsons on the future of fundraising. Register now: us02web.zoom.us/webinar/regi…
What does it look like to use AI to give voice to the responses of real people? We're building new audience intelligence tools, starting with a persona and focus group tool that inhabits audiences' realities and helps make our research far more accessible: harmonylabs.org/news/audienc…
Brian Waniewski and Riki Conrey explore why the work of change isn't about rewriting people's stories, but about fitting your story inside the one they're already living: harmonylabs.org/news/the-dee…
In year one of our Narrative R&D Lab, we built the infrastructure—audience mapping, content testing, creator tools—tested live with media partners including @BuzzFeed, @nowthisimpact, and more. Here's what we learned, and why it's pointing us toward AI: harmonylabs.org/news/buildin…
Our new report with @democracy_2076 analyzes the streaming behavior of 116,000+ viewers and finds that there's no single “pro-democracy story”—audiences seek different hero types that signal how they want systems to change: harmonylabs.org/news/democra…
✨ In 2026, we're ready to do work that is more responsive to rapid shifts in culture, media, and technology; more global in scope; and more transformational in its contribution to a positive, pluralistic world: harmonylabs.org/news/2025-ye…
Explore our latest Climate Audiences research, updated with profiles across 8 audience zones with fresh creator examples and storytelling tips, plus new insights on what’s shifting in climate culture and what that means for communications going forward: harmonylabs.org/news/climate…
We’re honored to be named a 2025 #DataForGood grantee by the @NLSNFoundation! Their support helps us power our partners with data-driven storytelling strategies and reshape how audiences engage with climate narratives. Learn more about all the projects: nielsen-foundation.org/2025/…
Our four design principles grew out of years of research and collaboration with partners working to reach real audiences in a noisy media landscape. Listen to our team break down the principles and what they look like in practice: harmonylabs.org/news/design-…
🎬 What does racial equality look like onscreen? Our new report examines how over 100,000 viewers engaged with nearly 2,000 streaming shows and movies in 2024, revealing what makes stories about racial equality connect across audiences. Full report: harmonylabs.org/racial-equal…
