Taking over a family manufacturing business? The first 12 months can shape the next decade of growth. In this blog, I share what every second- or third-generation leader should prioritize. barracudab2b.com/what-every-…

What if your next big customer win didn’t require finding new customers? In the Manufacturers’ Efficiency Webinar Series: Grow Your Existing Customers Before Chasing New Ones, I share why your current customer base may be your greatest opportunity. barracudab2b.com/the-manufac…

I’ve been thinking about where manufacturers actually fall on the Technology Adoption Lifecycle, particularly with AI and other technologies changing how customers research, buy and do business. See where you fall on the curve! barracudab2b.com/the-manufac…

I’ve looked at a lot of industrial websites over the years, and too many of them were built to tell the company’s story, but not to help a potential customer make a buying decision. I just wrote about the 10 fixes that make the biggest difference. barracudab2b.com/why-most-in…

Manufacturers are facing a workforce shortage that isn't going away, and finding skilled workers is difficult even when you are ready to hire. There may be another soluton called AI workflow engineering. barracudab2b.com/ai-workflow…

You may have a great sales team, excellent quality and competitive pricing, but that doesn't necessarily mean you're easy to buy from. What happens when you look at your company the way a prospective customer does? You might be surprised by what you find. barracudab2b.com/are-you-eas…

What if your “ideal customer” is actually not? I learned that long ago from a potential client who raised red flags before I was hired. It reminded me that strategic fit matters, and your gut matters, too. Your ideal customer should be good for both. barracudab2b.com/the-dangero…

In today's installment of The Manufacturers Efficiency Webinar Series by me, Richard Bello, and Matt Wizeman, it's Rich's turn to discuss how to identify opportunities for savings in uniforms & linens. We all learned a thing or three! barracudab2b.com/25606-2/

What if your best source of market research isn’t Google, an expensive report or another marketing tool? What if it’s the customers you already have? Here's how manufacturers can turn customer conversations into a practical sales and growth strategy. barracudab2b.com/how-to-use-…

Most manufacturers can tell you what they spend on marketing but not what it actually costs to win a new customer. When the economy is under pressure and margins are getting squeezed, not knowing that number can become a very expensive blind spot. barracudab2b.com/why-most-ma…

Most manufacturers don’t have a content problem. They have a content strategy problem. The real opportunity is in creating content that helps a prospect make a decision. barracudab2b.com/what-manufa…

"We know we need to do more marketing, but we don't have the time, the people or the budget." I get it. But you already have most of what you need. The trick is building a simple system around what you're already doing. barracudab2b.com/how-to-buil…

AI has made it easier than ever to create content, but I think we’re about to discover that creating more content isn’t necessarily going to make your marketing more effective. Read the blog to see where I think this is headed. barracudab2b.com/when-everyo…

In the latest episode of The Manufacturers' Efficiency Webinar Series, we break down the 7Cs of Leadership and what they mean for manufacturing leaders who want to build stronger, more accountable and more effective teams. barracudab2b.com/the-manufac…

Most manufacturers still approach tradeshows the same way they did 20 years ago, but your buyers aren't waiting until they walk into the convention center to decide whether they want to talk to you. So what does that mean for your tradeshow strategy? barracudab2b.com/the-death-o…

I recently had the opportunity to join Michelle Garrett on her PR Explored podcast to talk about a topic I see play out with manufacturers all the time: “Waiting Is the Most Expensive Marketing Strategy.” barracudab2b.com/waiting-is-…

There’s a lot of talk about AI replacing people in manufacturing, but I think that’s the wrong conversation. For most manufacturers, the opportunity is figuring out how to eliminate work that consumes your people’s time but doesn’t require their expertise. barracudab2b.com/ai-in-machi…

Many manufacturers don’t have a lead problem. They have a lead nurture problem. I share a practical 7-step lead nurture framework that any $5–50M manufacturer can visualize and adopt. barracudab2b.com/the-7-step-…

In our latest The Manufacturers' Efficiency Webinar Series, we highlight the key insights from the Reshoring in America: Opportunity or Obstacle? webinar and what manufacturers should be doing now to prepare for what's ahead. barracudab2b.com/the-manufac…