🇲🇩 🇬🇧 Doing tech related stuff
London, England
Joined April 2016
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AI isn’t always the answer.
Start with the problem: what wastes time, costs money, keeps breaking or slows customers down?
Then pick the simplest technology that solves it — AI, automation, an integration, an API or custom software.
Problem first. Technology second.
Your software maintenance retainer is the only bill you pay where nothing happening counts as a good month.
You know exactly what it costs. Ask what it bought and the room goes quiet. 🧵
ALT Off-white statement card reading: You are paying for nothing to change.
The most underrated thing a tech team gives you isn't good code.
It's one person who remembers everything, so you stop being the translator between your business and the people building it.
Right now that person is you. A second job you never applied for.
ALT When building tech, there is one part nobody is giving enough credit
ALT It isn't the code
ALT It's the one person who never loses the thread
Grig Dodon retweeted
Client: we think it should be more AI.
Us: what would you like it to do?
Client: you know. The AI stuff.
Never a daft question. But you don't build a complex algorithm to work out 2+2. We come on site, see how the work moves, then say where tech earns its place. AI comes last.
Running a great business doesn't mean you should have to be its CTO too. But if you're not technical, that's often exactly what happens, by accident. Here's how it sneaks up on you, and what to do instead. 🧵
4/ A business owner shouldn't have to be their own CTO. So I built @treebs_official: the technology partner for your business. We own the thinking, not just the tickets, and flag what's ageing before you ask. But curious, what made you trust, or distrust, your last tech partner?
3/ Then the business needs to move forward, a new tool, a competitor, a market shift. Who spots it? The owner. Googling at 11pm, making calls they were never equipped to make, while the people they pay every month stay quiet.
2/ I kept meeting owners of real, established businesses. Brilliant at what they do, never meant to be technologists. An agency built their software years ago. Now it just bills a monthly retainer and does the bare minimum: fix what breaks, send the invoice, slow replies.
We built MarketFit.ai because I’ve been on the wrong side of an idea before. Excited, convinced, already imagining the product working before truly understanding the market. I think many founders face this quiet trap. How early do you test whether an idea should exist?
Grig Dodon retweeted
vimeo.com/508507306
Releasy is building The Assistant to the Office Manager!
#officemanager #officeassistant #HR #hrassistant #knowledge #company #startup #AI #tasks #automation #taskautomation #outsourcing #delegate
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