@gobrowsi

Instantly increase revenue with Browsi’s Inventory OS. Leverage 100+ data points to solve viewability, scale & pricing.

 New York, USA
gobrowsi.com
Joined January 2013
  • Tweets556
  • Following1.3K
  • Followers841
128Media
During this hard time, we're doing our best to support publishers who are facing challenges around revenue loss. We’re offering first 2 months free of Browsi to help you increase ad inventory performance & mitigate revenue loss. Contact us at: bit.ly/39ZMmWp #browsi
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We’ve put together an exclusive webinar in order to help you understand exactly how your ad inventory and CLS score are correlated, and teach you quick best practice hacks to lower your score. Register here for free: bit.ly/3eiDsIo #adtech #userexperience #webinar
Delivering a premium #adinventory starts by understanding all #adviewability metrics. We’ve broken all of them down in our new blog. Which ones do you consider the most important? #publishers #publishing #advertising bit.ly/3vsxBpj
Delivering a premium #adinventory is difficult to say the least. We’ve prepared a comprehensive guide for #publishers. We cover the common challenges publishers face along the way and how the pros handle them. Hope you like it! #publishing #advertising bit.ly/3xvw2sw
Due to inconsistencies between measurement tools, many publishers are losing money on wasted ad impressions deemed unviewed. Arm yourself with knowledge on how viewability is measured and be in a better position to even the odds! #adviewability bit.ly/32QZ1Jz
Did you know you can squeeze more juice out of your #programmatic campaigns? Read this post to find out how. #adinventory #viewability bit.ly/3g75bwY
Want to improve your #adviewability, but not sure where to start? We got you covered. Our comprehensive #guide covers it all - from basic descriptions to best practices in measuring and optimizing, to advanced and upcoming solutions. #publishers bit.ly/2PElEhc
Measuring viewability solely through IVT is ineffective, and that’s putting it mildly. Here’s what you should be doing instead. #viewability #adfraud #advertising bit.ly/3uiMSIZ
Don't let 100% viewability and 0% bots trick you. This negatively impacts your ad scale, #viewability and eventual #CPMs. How can you deal with that? You have to take into account the real-time user engagement. Read more👇 @Forbes @acfou forbes.com/sites/augustinefo…
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Why should you care about Google's Confirmed Clicks? Because being penalized leads will decrease ad revenue by 40%-60% (!) Because you are going to find out you’ve violated the policy too late. And because you CAN prevent it. How? We'll drop the link gobrowsi.com/blog/heres-how-…
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During the COVID crisis, we’ve seen the emergence of fake ads in three main categories: 1) Ads that link to landing pages with content unrelated to the ad creative #adtech
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How do you find the right balance between subscription models and ads? 🤔 Especially because putting content behind paywalls can drive away users and then advertisers. But subscription models can actually boost ad revenue. See how 👇 bit.ly/2BPTuZc @ZephrGlobal
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Optimizing your ad inventory is quite challenging 🤔 @FutbolSites (FSN) has also encountered this challenge. Using Browsi's AI, FSN has increased its RPM by 43% (!) See what Federico Grinberg, CEO of FSN, has to say about that 👇 Read the full story- link in the comment
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Read more --> gobrowsi.com/case-study/fsn-…
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Thread 🤯 Have you made the shift to being "subscriptions first"? NYT increased digital subscription by 587,000 in the first Q. How do you balance revenue generated from subscribers and ads? Let us know below 👇 bit.ly/2XNfFH2
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And we discuss this topic here: gobrowsi.com/blog/how-subscr…
We're excited to speak at the *first* Prebid Virtual Meetup 😊 Want to know how the Prebid Product is moving forward while staying in place? Join us on June 2nd, 8:30 AM PDT to gain insights on the direction of Prebid.org. Register here 👇 bit.ly/3euWzMz
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Rethink how you reduce IVT 🤔 By creating your ad inventory per user & page in real-time, you can significantly decrease IVT Then, we're sure you'll ignore such extortion emails. How? Link to our blog post in the first comment 👇 bit.ly/3gbbQni #browsi
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gobrowsi.com/blog/real-time-…
Due to the abundance of supply, your ad inventory has to be great to stand out. How? Join us & @GeoEdgePro tomorrow (May 14) at 11 AM ET for a live season where we dive into smarter inventory optimization to increase revenue. Register 👇 bit.ly/2SSPWeq #browsi
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Your ad inventory deserves an attention 🔍 Let's be honest. Your ad inventory optimization probably needs to go the extra mile. But we've got you covered 💪🏻 We and @GeoEdgePro bring you strategies for smarter inventory optimization. Register here 👇 bit.ly/2SSPWeq
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