Pinned Tweet
a few things to know about the leaderboard drop:
it's just a fun drop!
we are an advanced tool for teams to have social insights for community building, sales and research.
if that's you, let's chat!
otherwise, you can access your rankings here:
Notus 💬 retweeted
We got 100m+ social impressions on our marketing drops.
Some honest thoughts on why going viral ≠ good thing (and how to fix that)
👇👇👇
Notus 💬 retweeted
🚨 New market map!
Our team @a16z consumer dove into AI x productivity tools. These products don't just help you organize tasks...they complete them for you.
What we're excited about 👇
Notus 💬 retweeted
Hearing from creators on @X that their ranking on Leaderboards plays into their sponsorship rates.
Not our main use case originally, but love to see it!
If I were a creator, I'd only focus on these metrics:
- Already established → add your rank and social cap as a measure of your engagement
- Just starting out → your expected multiple measures how well your content stacks up to accounts with similar # of followers, ie predicted success of growth, is your friend
Notus 💬 retweeted
twitter/X tools i've been loving!
automations + ai: @TweetHunterIO
write/draft: @typefully
metrics/trends: @SocialBlade
community: @getnotus
Notus 💬 retweeted
Creating a list of the Best AI-powered startups/tools for social growth strategy & analytics for my clients and community of 25K. Could use some trusted recs.
@getnotus already on the list. Who else?
The top categories for 15 accounts with the most 👀 and engagement on Leaderboards:
- culture (@PopBase @siteptbr @choquei @PopCrave)
- movies (@DiscussingFilm @FilmUpdates)
- memes (@PicturesFoIder @invis4yo)
Social cap just for these categories: 613.3m
X is the platform for creators.
Want to know why?
Here are the top 25 highest earning top accounts and their estimated monthly creator earnings:
1. @PicturesFoIder - $64.7k
2. @fasc1nate - $62.3k
3. @NoContextHumans - $61.7k
4. @historyinmemes - $53.4k
5. @kirawontmiss - $51.7k
6. @gunsnrosesgirl3 - $44.4k
7. @Morbidful - $39.5k
8. @elonmusk - $36.6k
9. @TheFigen_ - $36.1k
10. @crazyclipsonly - $31.5k
11. @FabrizioRomano - $28.6k
12. @ayeejuju - $24.7k
13. @InternetH0F - $21.8k
14. @DailyLoud - $21k
15. @nocontextfooty - $19.5k
16. @Darkwebhaber - $18.8k
17. @Rainmaker1973 - $18.7k
18. @AMAZlNGNATURE - $18.2k
19. @ShouldHaveCat - $17.7k
20. @bosunatiklama - $17.3k
21. @DiscussingFilm - $17.3k
22. @HumansNoContext - $17.2k
23. @invis4yo - $16.5k
24. @PopCrave - $16.5k
25. @barstoolsports - $16.4k
3 reasons why not focusing on organic social is money you're leaving on the table:
1) word-of-mouth marketing boost sales 5x more than paid media or ads.
bonus: these customers also retain better (by 37%!!)
2) 90% of people are more likely to trust a recommended brand.
getting good word of mouth through existing customers (ex: early @stripe, @figma) or influential voices builds a consistent top of funnel
analyze your target audience with @getnotus to get a list of influences they *actually* pay attention to
3) 96% of brands take too long to respond to customers’ mentions.
easy wins for brands on Notus to get alerts when they, a competitor or a related topic (like a problem their product solves) are mentioned
no more refreshing notifications to not miss high-ROI conversations
this is your sign to launch what you're working on.
get in front of customers.
get feedback.
improve your product.
repeat.
teams regret not going out to market soon enough vs too soon.
what are you working on?
We’ve been getting some questions regarding the latest update to the Notus leaderboards.
The update fixed a bug that was causing social cap scores to be in the billions. Social cap reflects the # of followers you should have given the engagement you’re getting. Any account getting over a billion is statistically inaccurate.
The bug occurred each time an account was refreshed, so the accounts that were most impacted were the ones that were refreshed most frequently. That should not have been happening.
The leaderboards, as they stand today, accurately reflect the amount of engagement accounts have been recently receiving. The social cap, rankings and expected are now accurate.
The update affected all accounts, across the board, with no preference to one account over another.
The rankings change in real time.
We are not affiliated with X. Leaderboard rankings has absolutely no impact on the amount of impressions/views your account receives on X.
If you have any questions about social cap, expected rank, eligibility to rev share, hovering about these on your desktop (not mobile!) will show you the full definitions.
Notus 💬 retweeted
Replying to @futurebrain1
Good question.
The bug was flagged by a user. Looked into it, found that social cap measurement was off.
Social cap is an estimate of how many followers you should have given the amount of engagement you have.
So no user’s social cap should be over billion.
Fixed it.
As simple as that.
Notus 💬 retweeted
Replying to @jacksonhinkle
Rankings are updated daily.
Social cap is an estimate of how many followers you should have given the amount of engagement you have.
Ever since launching leaderboards, you could get this explanation by viewing this on desktop and hovering above social cap.
Social caps in the billions is just inaccurate - and was the bug we fixed and made more accurate across the board.
Deployment complete & the bug in social cap calculations is fixed.
Across the board, social cap and expected measures are now much accurate (no more social caps in the billions!). This should better reflect engagement on X.
Appreciate your patience everyone.
Deploying an update for the Leaderboards, updating how social capital is measured.
Until the deployment is done, expect rankings to fluctuate.
Once completed, this update should not affect rankings significantly, but will adjust social cap across the board.












