the last time i logged into twitter was in sept 2024 when elon was beefin' with the brasilian governement.
what did I miss?
You can literally now create a 60-day GTM / growth plan within a matter of MINUTES using Claude 3.5
In honor of Labor Day, I'm about to teach you how to work smarter not harder.
Key points to remember:
1. Your inputs determine your outputs
- Be specific and intentional with prompts
- Talk to the model as a person doing a task
2. Revise. Revise. Revise.
- Rarely is the first iteration the best one
- Make sure the plan is specific to your business
3. Accept help from Claude
- Use smart suggestions to enhance quality
- Leverage these to improve your outputs
Prompt I used is in the thread.
Good luck
In VC and startups, we have something called “signaling” where certain trends take flight based on behaviors or indicators from industry leaders.
@OpenAI announced they’re hiring a Community Manager.
If one of the top startups in the world is hiring Community Managers
Then maybe that should tell us something about the future of GTM.
But...what do I know?
I’ve only been doing this Community thing for the last 8 years 😉
Mark my words: Content, community, and (experiential) events are gonna be among the highest sought marketing skills over the next 3 years.
While traditional B2B marketing like targeted PPC can be effective,
This power trio encourages more meaningful and sustainable growth at scale all while reducing churn (big difference).
They also help keep CAC down while simultaneously building credibility & authority in-market.
If you're not sure how the three work together, remember this:
Step 1: Content
- Valuable content attracts your community
- Builds credibility, visibility, and authority
Step 2: Community
- Builds brand awareness, affinity, and loyalty
- Finds value through strategic IRL + URL events
Step 3: Events
- Community builds/finds meaningful connections
- Success determined by quality of your content
Your content then...boom.
Start the cycle all over again.
More like a flywheel than a cycle, but you get the point.
Got questions? Drop 'em below.
Let's jam on this
How to let go of perfectionist tendencies when recording content:
1. Remind yourself that no one gives a shit
- This is meant to be humbling; not hurtful.
- The more you think, the less you do.
- Get out of your head and in the game.
2. Put forth your best intentions
- Stop thinking “This could go viral”
- Replace w/: “This could help a lot of people.”
- Focus on value (esp. in the first 3 months)
3. Done is better than perfect
- Perfectionism can be paralyzing
- Focus on a goal of completed pieces
- Impressions and growth can come after
This whole thing is a process.
So cut yourself some slack, show yourself some grace
Have some fun and get your reps in.
Good luck, my friend.
From one (recovering) perfectionist to another 💛
I swear every time I invest in a company I shed a thug tear lol 🥹
Excited as hell to introduce Aesthetic, the Shazam for social media fashion, as my newest portfolio company.
In 2 short months Aesthetic has grown to 85K users on their waitlist.
Been watching LJ for a minute and can definitely say that he is an absolute beast of a founder.
Excited to see what he does!
Founders and GTM leaders using community-led growth: just created a 30-day content/events strategy in 8 MINUTES using Claude 3.5
This type of project literally used to take me a week.
Sharing is caring so I made a template w/ prompts so you could try it out.
Gonna post a step x step explainer video tomorrow.
Variations to your strategy can be made based on pretty much anything.
Comment 💥 and I’ll send you the link (also in thread).
Test it, copy it, use it, share it.
Hope it’s helpful.
🤟🏾
Investing $100K over the next 8 months ($25K checks). Pre-seed. B2B or B2B2C. Must be tech-based.
Areas of interest: Community-led growth, Productivity, and Connectivity.
1️⃣ Community-led growth
Community (and content) as a primary growth channel (bonus if founder is becoming a Key Opinion Leader)
2️⃣ Productivity
Disruptive software making things better, faster, more efficient, and effective (automation, reducing errors)
3️⃣ Connectivity
Forging more meaningful relationships in-market (enhanced communication, reducing loneliness or social isolation)
If you need a check within the next 2 months, I’m probably not the best fit for you.
My average relationship-building period prior to investing runs ~5 months.
I value spending time with founders, seeing you in your element, and learning how I can best help before investing.
Click the link in comments for criteria and to get notified when applications go live on September 4, 2024.
Excited to meet some dope founders.
~~~
✍🏾 Tag a founder who fits this criteria
🔄 Share if this is helpful
The formula for making people go bat-shit crazy for your brand?
1. Show you care
2. Lead with value
3. Act with integrity
4. Move with urgency
5. Find out what they need
6. Deliver on that 10x
7. Rinse and repeat
There's a difference between a customer and an evangelist.
A customer buys from you.
An evangelist believes in you...
And then tells all their friends about it.
Showing your people they matter goes a long way.
Nothing in this world makes me happier than interacting with my community. Energy exchange is real af. Grateful for every single one of y'all
You can change your mind at any time and have the freedom to choose so many things. Don't ever forget how powerful that makes you.
And if you still don't believe me, tell that little doubtful, critical voice in your head to f*ck off…respectfully, of course.
Gonna be launching events for vetted Marketing, Growth, and Content leaders:
- Think tanks
- Office hours
- Private dinners
Focus: Leveraging B2B content for growth, building community, and fostering partnerships.
Interested? Comment 👍🏾
Will send details via DM when live.
Feeling anxious this morning? Repeat this mantra 4x:
I’m in control of my time
I’m in control of me
I’m working on mastering my mind
And soon my mind will be free
Sending you all the calming vibes.
And tell your anxiety to eff off lol
Happy Monday!
💛
Starting to build out my personal community of growth, marketing, and content leaders. Who are some of the greats I should meet?
Looking to:
- Connect, build, and exchange ideas
- Around B2B content as a channel for growth
What I can offer:
- Vibes on vibes on vibes
- A founder and VC network
- 8+ yrs in community-led growth
(+events/content).
Tag your favs
Thank you in advance!