AI-Native Operators and Engineers Trained, Vetted, and Embedded Directly Into Your Team
St Louis, MO
Joined April 2021
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Michael Greenberg retweeted
@gentoftech Has got to be the goat AI person right now.
What a sick call I just had with him.
Michael Greenberg retweeted
📣 ENTREPRENEURS: The 17-Minute Outdoor Habit That Can Reset Sleep, Focus and Energy + More This Weekend on #PassagetoProfit!
🌞@johnlapuma Indoor Epidemic
🤖 Michael Greenberg @gentoftech
💫 Bill Treloar @rankmagic
📻8/30/26, 7 pm ET @RadioAmericaNet /11 pm ET on
@710WOR
Michael Greenberg retweeted
➡️ The Carvana + Indeed for global talent.
That’s what we’re building at @BridgewayStaff
Years ago, when I owned my blue-collar company, I lived on Indeed.
I used it almost daily.
And I hated the interface.
But it was the best option we had.
I interviewed 350+ people from Indeed over the years.
And the entire time, I kept thinking:
There has to be a better way to do this.
I wanted more information before wasting time on an interview.
More transparency.
More control over the process.
Clearer pricing.
The ability to browse talent when I wanted to—not when a recruiter was available.
I had a list of ideas for how I wished hiring worked.
Then I got into global staffing.
And I discovered something else:
Latin American global talent is incredible.
Incredible skills.
Strong professionals.
And for U.S. businesses, the ability to work in the same or closely aligned time zones as your team.
But the process of actually finding and hiring that talent?
Still too much friction.
Agency hours.
Agency processes.
Limited visibility.
Submit a form. Wait for someone to call. Wait for candidates. Schedule another call.
It reminded me of buying a car before Carvana.
Their hours. Their rules. Their process.
Carvana helped flip that experience around.
Browse anytime.
See what’s available.
Transparent pricing.
Move at your own pace.
Quick. Easy. Simple.
So we asked:
Why can’t global hiring work more like that?
Next Wednesday, we launch the Bridgeway TalentBase.
And here’s how easy we want this to be:
➡️ Create your account for free
➡️ Browse vetted Latin American global talent 24/7/365
➡️ See more information upfront before you ever talk to anyone
➡️ Find someone you like
➡️ Start a role for $100
➡️ That $100 is fully credited toward your next hire
➡️ Don’t hire within 60 days? We refund it. No questions asked.
That’s it.
And one thing I want to make very clear:
The Talent Base is a platform anyone can use.
Direct hire is still the main way we like to do business.
You do not need a membership to use the Talent Base.
With a membership or without one, you can create an account, browse talent, and hire directly through Bridgeway.
The membership is simply for companies that hire more often and want better economics, longer guarantees, and added benefits.
And for companies that want a little more help, we also offer a Talent Managed option.
If you don’t want to do all the searching yourself, we can step in and help guide the process, source around your needs, and give you a more hands-on recruiting experience.
Self-serve when you want it.
More support when you need it.
That’s the point.
For businesses hiring consistently, we’re also launching PATH and opening our first 25 Pioneer Memberships.
Pioneer 25 members get:
➡️ $99/month for year one — normally $159
➡️ $1,999 per hire — normally $2,500
➡️ 1-year replacement guarantee — normally 6 months
➡️ Access every 2 months to our Reserve — candidates you can hire for a $0 placement fee
This has been years in the making without me even realizing it.
From interviewing 350+ people on Indeed…
To owning a staffing company…
To discovering just how much incredible talent exists across Latin America…
To finally getting the opportunity to build the hiring experience I always wished existed.
Incredible skills. Aligned time zones. Less friction.
Elite Latin American talent. Ready when you are.
Sign up here:
bridgeway-pioneer-members.lo…
And if you actually read this entire thing—thank you. Truly.
Michael Greenberg retweeted
When I left Goldman Sachs in 2010, the first book I read was “Rework.”
I never understood why the frame was you either 1) raise venture money and change the world or 2) you build a cute (pejorative) “lifestyle” business.
There’s a 3rd: ambitious companies that scale on their own profits.
That’s what Ampush (my first biz) was. Profitable every year and an awesome exit. I’ve since co founded several others with a similar profile.
There’s not nearly enough advice, community and support for these types of founders.
I feel so strongly that I’ve launched the first residency and fellowship for seedstrapped founders. Take $1-2M from us, we’ll help you get profitable and never raise again. Build on your terms.
In an AI Era, I think this becomes the default path and we want to lead the charge.
Come join us!
Michael Greenberg retweeted
Every year my friend @BrentBeshore hosts a remarkable gathering called @MainStSummit which gathers business leaders and investors from all over the country. I’ve had the privilege of speaking the last few years.
Two years ago, I gave one of my first public talks on “Good Money” which would become my Harvard Business Review book on the subject.
Last fall, my talk centered on “Good Capital”—what are the characteristics of capital partners (like venture, private equity, and real estate investors) who are dedicated to helping companies thrive; and what practices can companies and investors together introduce to encourage human flourishing in the organizations they lead.
Main Street just posted the talk for the first time. It’s 15 minutes long. I’d love your thoughts on what makes for good partnership between companies and capital partners and how both can encouraging flourishing in the lives of individual human beings.
youtu.be/vashGvXpkDI
Michael Greenberg retweeted
Introducing Ponder: the agentic video editor.
It’s a new paradigm for filmmaking, where powerful creative agents and humans collaborate to tell world-class stories.
We're also announcing our $2.5M pre-seed, led by Liu Jiang from Sunflower (@seedtosunflower), with @Joshuabrowder and @MattHartman.
Joined by @levie (Box), @emerywells (Frame), @JaredLeto, @CommaCapital, the @nyuniversity venture fund, @cory, @darian314, @shiffman, and many more incredible founders, investors, and creators.
$1,000,000,000 Question
How do you measure your capability to replace specific tasks in your business with AI/automation?
Who has the killer framework or tool?
How much would you pay for AI automation assistants who came pretrained and vetted with tools, frameworks, and some basic projects?
Monthly Full Time?
One Time Hire/Matching Fee?
Clarify - these are human team members trained in AI and automation tools/practices
Just passed $125k total spent on Upwork
Continually impresses as a talent pool, but the navigation and design is weak
We are ready to start taking clients
Launch price $600/process
1. Interview you to learn how your ideal process works
2. Extract all the extra hidden details in your brain
3. Deliver it back as an SOP your team can actually use
- Loom walkthroughs
- Checklists and templates
- Complete Samples
4. Recommend tools, automations, and AI to manage or improve it in the future
If I wanted to start a new business and was great at operations I'd launch a
Micro SOP Studio.
No massive headcount.
No custom tech stack.
Just one founder, one great assistant, a bit of AI, and a repeatable system.
Here’s the idea:
Most founders are the bottleneck in their business.
Why?
Because everything lives in their head not in a system their team can use.
This business solves that.
I’d help agencies, consultants, and founders turn their messy workflows into clean, simple SOPs that anyone on the team can follow.
No corporate fluff.
No 80-page binders.
Just clarity, consistency, and execution.
Here’s what my assistant (Philippines or Latin America, ~$1,200/month) would handle:
✅ Organize recorded Zoom calls
✅ Format SOPs in Notion or Google Docs
✅ Create checklists, visuals, and templates
✅ Upload Loom walkthroughs
✅ Track revisions and manage the SOP library
We’d also use AI ($200/month):
Tools (like ChatGPT, Descript, or Claude) would help us:
Draft initial SOP outlines
-Summarize Loom walkthroughs
-Generate checklists and templates
-Refine tone and formatting
But we wouldn’t hand it all to a bot.
My job?
-Interview the founder.
-Extract what’s in their head.
-Deliver it back as a system their team can actually use.
The Offer:
🟡 Starter
→ 2 core processes, fully documented
🟠 Growth
→ 6 SOPs + onboarding checklist + team workspace
🔴 Full System
→ SOP hub for 3–5 roles + onboarding + internal training tools
Bonus:
Add ongoing support, updates, and licensing options for consultants.
In the past, services like this were only available to big firms with massive budgets.
You had to hire an ops consultant, a process specialist, a systems trainer...
We're talking tens of thousands of dollars.
Now?
With AI + a remote team + the right framework, you can bring this level of clarity to small businesses affordably, efficiently, and fast.
Because most people know they need SOPs.
But nobody has time to make them.
This business delivers calm, clarity, and traction exactly when they need it most.
Someone go build it.
And when you do.
Document your processes. 😉
(Did I miss something here?
How can I improve this idea?)
It is OK to spend your 20s screwing around enjoying yourself
Part of the beauty in entrepreneurship is choosing to go at your own pace
My gut says that good taste and direction will still be several years out for AI to replace
But most work in the world has gotten done with neither of those things
If you’re considering spending $1000+ monthly on personal content, consider hiring a FT media lead instead