In our experience, supplement brands keep significantly more of every dollar on Shopify than they do on Amazon.
The delta is what we're unpacking at our roundtable tomorrow with the teams from @Shopify, @SkioHQ, and @GetOkendo.
April 22. Register free → fuelmade.com/pages/supplemen…
Brands winning right now are building a DTC channel that doesn't cannibalize Amazon but reduces dependency on it.
On April 22, we're hosting a free virtual roundtable for supplement brands who want to know how this transition works.
fuelmade.com/pages/supplemen…
Hiring an email agency isn’t just a marketing decision. It’s a revenue one. And asking the right questions could be the difference between 6x ROI or 6 months wasted.
🧵 If you’re in the process of evaluating email marketing agencies, these are the questions you should be asking:
→ Can you share case studies with real results?
→ Do you have testimonials from brands like mine?
A proven track record speaks volumes. Look for metrics that match your goals, and brands you relate to.
No results? That’s a red flag.
Consider this your email agency gut-check.
Great email isn’t luck. It’s strategy, execution, and partnership, so it’s so important to choose wisely. Want more tips? Read here: fuelmade.com/blogs/news/ques…
Fuel Made retweeted
47% higher LTV from bundles.
40% of email revenue coming from bundles for some brands 😱
Looking at customer behavior in @klaviyo—what people browse, buy together, and come back for—made it obvious:
- Welcome flows
- Post-purchase
- Winback
- Holiday campaigns
... Bundles belong everywhere email already works.
That insight is what drove this entire piece: simplebundles.com/blog/produ…
Co-written with @fuelmade 🫶
When it comes to retention tools:
- Shopify Email works for getting started.
- @klaviyo is more robust for scaling brands.
We’ve compiled our insights into a side-by-side comparison to help you choose the right long-term platform 👇fuelmade.com/blogs/news/klav…
Most “email marketing mistakes” lists on the internet are full of the same fluff.
This one’s not.
21 real mistakes we see brands make all the time—
And how to fix them.
👇
fuelmade.com/blogs/news/21-e…
Think your latest idea will boost sales? Don’t guess—test.
A/B testing on Shopify is easier than you think—and it’s one of the smartest ways to grow.
Step-by-step guide, real results, and tools like @Intelligems to help you get started 👇 fuelmade.com/blogs/news/how-…
📦 What if moving a single button could lift conversions by 13%?
🚚 Or if adding one line of copy could boost revenue per visitor by 6%?
We tested both for WANDRD—and the results speak for themselves:
👉 Transparency converts
We added a quick note about 2–3 day shipping in the cart.
💡 The idea: reduce friction by setting clear expectations at a key moment.
📈 The outcome: +9% conversion rate, +6% revenue per visitor.
Sometimes all it takes is a small change at the right moment in the journey. See the full case study on our website: fuelmade.com/pages/wandrd-ca…
Fuel Made retweeted
Delivering an exceptional customer experience starts with breaking down data silos across teams.
We asked DTC leaders for their advice on how you can elevate your customer experience.
Check out the full article here: fulfil.io/blog/elevate-custo…
If your products are within a similar price range, showing pricing on collection pages might clutter the shopping experience.
We tested this for a brand and found that removing prices from collection pages boosted key metrics:
🔼 CTR: +9%
🔼 ATC Rate: +6%
🔽 Bounce Rate: -1%
Read our article for the full details on this test and how it could help your brand. fuelmade.com/blogs/news/show…
