The product case study conference and workshop series for Product Managers and UX Designers in Salt Lake City #FrontUtah #UX #prodmgmt
Salt Lake City
Joined January 2015
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See how teams are reshaping product work with AI, trust, visual storytelling—and more. - mailchi.mp/frontutah/front-c…
In 2025, it’s not about flashy features—it’s about meaningful enhancements.
Leverage AI to automate tasks, support ideation, and enhance accessibility, all while keeping human creativity at the core.
Let’s use AI as a collaborator, not a replacement.
#AI #HumanCenteredDesign
To incorporate human-centered design in your organization, look for areas that would have a high business impact, then help solve those problems with human-centered design to build the HCD culture and scale it.
@amyhedrick | Design Executive
#frontutah #humancentereddesign
We adapted the keystroke model to simple friction points to easily analyze and target unintentional high-friction areas in the product. Through running a friction analysis, we saw improvement in many key metrics.
@johndilworth and @leighblyman at @LucidSoftware
#frontutah #ux
To prioritize accessibility, make a business case: it increases brand loyalty, reduces risk, and lends the product to internationalization. Quantify support requests that could be solved with accessibility features.
Payge Kerman at Weave
#frontutah #accessibility #equity
As the PM, you don't own the roadmap – you are the steward.
Distractions are everywhere, but there's no substitute for talking with customers.
Sell the product, pitch the vision.
Jennifer Moore, Chief Product Officer
#frontutah #roadmap #strategy
The future of design is emotionally intelligent.
Keep in mind the peak-end rule: people tend to judge their experience based on how they felt at the peak and end of the experience.
Chris Willis at @domotalk
#frontutah #uxdesign
We found that people are uncomfortable on camera, and after doing all the experiments and releasing all the features, we realized we couldn't build our way out of that psychological barrier.
Don't bet against user psychology.
Josh Little at @volley_app
#frontutah #startup
Thank you @nwalkingshaw and a surprise appearance from @gilbertglee for an enlightening discussion on directed discovery, human-centered design, and how they're bringing these principles to the renewable energy space with @torusrev!⚡️
#frontutah #renewableenergy
To be confident in the strategic decisions, each team needs to clearly understand the 4 vantage points: Need, People, Context, Value.
Can your team confidently answer questions around these?
Danielle Green, Product & UXR Consultant | Professor
#FrontUtah #strategy #research
AI is not the thing; it's what gets us to the thing.
During the Early AI Era, keep in mind: Good UX is still UX, lean on familiar patterns to show, and think of AI as a technology rather than as a UX.
Joe Wilson on his experience with @GetSchoolAI
#frontutah #ai #uxdesign
Listen to your customers. There is no room for ego. We're all hired because of our taste, but at the end of the day, our opinions are just opinions.
Be authentic; customers can smell the BS.
@maccormier at @navSMB
#frontutah #productmarketfit #userresearch
All that matters is what customers DO: NPS asks how likely they are to recommend – why don't we just look to see if they've recommended it?
Speed is the only durable competitive advantage.
@gentryld at @trycrew
#frontutah #familyfinance #banking
