
All about Growth | GTM | Marketing, prev: Head of Sponsorship/Ops @ibwofficial - by @hashedem | DMs always open
Bengaluru
Joined November 2022
- Tweets252
- Following672
- Followers231
- Likes2.4K
a month ago this was ravecon [b]ender. a house party on nov 4, mid-devcon.
today it's afterhours mixer, and 1,250+ people have applied for 180 seats. (luma.com/1cnairat)
here's what changed 🧵
Planning an event or activation around Devcon Mumbai? Happy to help, even last minute!
Our team brings experience from @IBWofficial, @DubaiFinTechSum, @FSF_Dubai & activations with top brands like @binance, @Aptos, @coinbase, @tether @bitget @0xPolygon
We gotchu! :)
200+ registrations in. Auto approvals are now closed
The next window is invite only (for 21+)
Devs, Founders, VCs & creators can still register. We review every application manually, and if you’re a good fit, we’ll get you in.
See u underground
luma.com/1cnairat
luma.com/1cnairat
The afterparty. No pitch decks, just a proper Mumbai rave for core Web3 founders, builders and capital.
150/1000 spots vanished already. Only 50 auto-approvals left before we turn on strict, manual gatekeeping for everyone else.
Nov 4. 21+
RAVECON
Deepesh retweeted
all you have to do is start using @everydaydotapp
Mumbai during @EFDevcon week is going to be completely overwhelming
So we’re building a place for everyone to catch up, cool off, lose track of time, and disappear into underground music for a night
Founders. Hackers. Creators. Degens
For 21+ only 🥃
luma.com/1cnairat
Hosting a rave during @EFDevcon Mumbai with the og @kaulboy. Been a while since we did something in India.
luma.com/1cnairat
Stay hydrated :*
Deepesh retweeted
The Middle is where habits die.
Day 1 you post about it.
Day 300 is the before/after photo everyone shares.
Day 7 to Day 29 is where 90% of people quit, and nobody talks about it.
The middle looks like this:
You wake up 10 minutes late instead of 2 hours late.
You meditate for 4 minutes instead of 20.
You go to the gym and leave after one set.
You read half a page.
It feels like failing. It's not.
The brain is literally still building the circuits. Neuroscientists call this the "automaticity curve", the point where a behavior moves from deliberate to default. Research from UCL suggests this takes an average of 66 days. Not 21. Not 30. 66.
Most people quit on Day 14 because the habit still feels hard and they assume that means it isn't working.
It's working. You're just in the middle.
The people who make it don't have more discipline. They just stopped expecting the middle to feel like the beginning.
Show up in the middle. That's where identity gets built.
Stepping away from my role as the sponsorship manager at @IBWofficial.
Been a crazy ride. Taking a break to figure out what's next.
Big thanks to @irshaddahmed and @HashedEM for the opportunity and trust.
Be back in a minute :)
Glad y'all had fun. 2026 going to be the biggest one yet!!
Bitget X Polygon X Hashed
The beauty of the ecosystem is how seamless the industry collaborates :)
Kudos to making it happen, without any redundant meetings 😏
Case in point: we really didn’t have any calls with each other!
@bitget | @ignaciobitget
@0xPolygon | @sandeepnailwal
@hashed_official | @taaklee
@BitgetWallet | @Elkaleh
Thanks @irshaddahmed for this 😤
Plenty of opinions about IBW out there. Thought it’s worth sharing my perspective.
There are two types of comments floating around. Some about the Indian crypto ecosystem, others about IBW or IBW Conference specifically. I will address the IBW-related ones here.
Not denying that some points are constructive and will help us improve next year. Thanks for the feedback.
(Disclaimer: personal views only and not that of the company)
First, something to clarify:
IBW ≠ IBW Conference
IBW is India Blockchain Week where HashedEM hosts IBW Conference among 90 plus side events by the community. Anyone can host an event. We all share the same goal which is to grow India’s crypto ecosystem.
Here are the 5 main concerns I have seen:
1. Timing conflicts with global events
Agreed. Our original 3-4 Dec dates overlapped with Binance Blockchain Week, and we could only shift by a day due to venue availability.
With Devcon a week before, BinanceBW partial overlap, Breakpoint a week after, bringing top speakers was naturally harder. ETHGlobal in late September also made an October move impossible.
Despite the overlap, IBW still secured strong speakers & sponsors.
2. "Not a developer focused conference"
IBW has always been designed as a broader ecosystem conference, with ETHIndia already handling the developer focus extremely well in the same week.
IBW is a gateway for the global crypto community to engage with India and vice versa. A conference’s job is to create surface area for new connections, opportunities and ideas. If events like IBW did not exist, many global leaders & teams would not time their India trips.
That said, builders remain a core pillar:
– IBW Demo Day 2025 was our biggest ever with 10 serious startups pitching on mainstage. A total of $530k in investment and $10k in grants were awarded.
– 30% discount on tickets for devs to IBW Conference.
– Outside of the conference, Cardano x IBW hackathon had ~400 IRL devs with $65k in bounties. Aptos also ran their hackathon.
3. Merch related concerns
Two points.
a. Sponsors give merch because it works globally. It has high ROI, drives booth visits, conversions, brand recall and community belonging. If merch did not work, companies would have stopped it long ago.
b. This is not an India problem. People hoard merch at Token2049, Devcon, ETHDenver, everywhere. Our students may be a little more enthusiastic and that is fine. We are a more aspirational audience in a developing country and many of us grew up treating a single event T-shirt like a prized item. Students mature with time; the behaviour normalises.
4. "Too many students or newbies"
As a conference, our main mission for IBW is to grow the crypto community in India.
Mass adoption needs newcomers.
26% of IBW 2025 Conference attendees were new to crypto. That is a success metric and not a failure.
Students are the easiest group to onboard into web3 because they become tomorrow’s developers, founders and designers.
5. "Too many creators"
This is a new meta globally. Creators bring distribution and onboard non-crypto users at scale.
Even if someone does not fully grasp what onchain means yet, creating content eventually forces learning.
It is worth waiting to see how this evolves. Early indicators are net positive.
====
Now, some positives often overlooked:
– IBW has consistently brought major global leaders to India in person. These visits help them see the Indian market up close and often strengthen their conviction to hire locally and invest more. Avery from Aptos has attended for two years and Aptos has only gotten more bullish each time.
Other names include Sreeram (Eigen), Keone (Monad), Sandeep (Polygon), Rene (Celo), Imran (Alliance), Charles (Ledger), Sebastien (Sandbox), Mark (Aethir), Rik (Trust Wallet), Yusuf (Animoca), John (Coinbase) and more.
– Our sponsor list includes major ecosystems engaging with builders such as Aptos, Avalanche, Polygon, Supra, Starknet, Starkware, Polkadot, ICP, Berachain, NEAR, Sui, Oasys, Manta, Base, Cardano, XDC and more. This concentration of ecosystems creates a growth loop where builders discover more opportunities and momentum compounds year after year.
– Mainstream media presence was the strongest ever this year, which is crucial for awareness. Included names such as The Hindu, TOI, Business Standard, Deccan Herald, Entrepreneur India, Moneycontrol, Reuters, Yourstory, VC Circle, TechCrunch, Inc42 and Bloomberg News.
– IBW was in active dialogue with Karnataka Govt’s IT Minister Priyank Kharge to attend as keynote, cancelled last minute due to schedule change. These bridges matter.
– NPCI, the creator of UPI, sponsored and set up a booth this year which is a huge symbolic step.
– Side events grew from ~50 historically to 90-100 consistently each year since IBW Conference launched.
– Many people entered crypto because of IBW. For many Indians who cannot fly to SG or Dubai or the US, IBW is their first global scale event.
====
Some of the usual events during the week were not happening this year, or not at their usual scale, like ETHIndia, Unfold, FILBangalore and Polygon Connect. Even then, IBW with the support of the Indian crypto community managed to draw the crowd and still have a healthy number of side events.
IBW Conference is only 3 years old. It is still early and has a long way to go.
Public discourse is important, but so is seeing the full picture. Many people only see the concerns raised and miss the context. That is why I felt it was worth sharing this perspective.
IBW remains committed to improving and serving the Indian crypto community better each year.
Onwards.
See y’all at the @IBWofficial Afterparty by @0xPolygon and @bitget!
First come first serve and only for 1000 pass holders.
Come early, flash your badges, and let’s pretend tomorrow is not a working day.
Where: Hamilton, Whitefield
Tonight 7:30 PM













