Found Conference is bringing together passionate industry professionals, people who are committed to upping their game and growing their business.
Joined September 2018
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Great discussion and presentations at #foundconf today. Looking forward to future events.
Join us tomorrow and Friday as @KadiMcDonaldOU travels to San Antonio for #NIOSummit.
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Googleβs mission is to organize the worldβs information. Body language is information. @raygrieselhuber #foundconf Discuss.
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Google wants to be your org's homepage: a one-stop shop for reviews, business info, directions, etc.
It has to wow your customers like your homepage would...then, once the customer gets into your actual homepage, it must engage and bring people beyond the 5 W's.
#foundconf
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The future of search is all about you. Algorithms are learning how to give you a more personalized search experience. There's going to be a balance between learning and stalking. #foundconf
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Most effective solutions for SEO (in order of priority):
1. Educate executive team
2. Build measurement practices
3. Deep-segmentation content strategy
4. Funnels to encourage repeat buys
5. UGC and Organic content
6. Easy UX
7. Performance focus
#foundconf
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When you ask for more info, people are more likely to respond because they think that just asking for their email feels cheap. #AskForThatZIPCode
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When talking email content and someone says their husband has a Hotmail account, and the entire room bursts into laughter, you KNOW you're in a room for of digital people.
@valgeisler's response: Send them a plain text email and tell them about Gmail.
#foundconf
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The way you feel about your inbox is the way everyone else feels about their inboxes. Remember that when you're interacting with your list. #foundconf
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Better email also starts with cleaning up your list #foundconf β at Columbus, OH
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Tell your subscribers how to add you. Don't send from a no-reply (rude). 60% (unlinked)text, 40% images is the ratio for emails to stay out of spam. Send from a person, not a brand.
GREAT tips from @valgeisler on keeping your emails out of spam/promotions.
#foundconf
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Starting an email conversation should not start with a noreply email. #foundconf β at Columbus, OH
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Curious: When you're searching something, how many pages back do you click to find what you're looking for?
#foundconf #found18
100%One
0%2-4
0%5 or more
3 votes β’ Final results Found Conference retweeted
Search engines are forcing us to have intent for our content. What does the reader/searcher want to see? That's gonna appear higher up.
#foundconf
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Image and video recognition and ranking are coming. So you better get those images categorized properly!
#foundconf
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AIs (you know, those pesky bots) use social signals to authenticate users, which influence page rank @TomHarpointner #foundconf
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The definition of SEO will continue to expand faster than technology will evolve. @TomHarpointner #foundconf β at Columbus, OH
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SEO was an afterthought, now itβs sitting at the head of the table #FoundConf β at Columbus, OH
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The definition of SEO will continue to expand faster than technology will evolve. Today: SEO is the central point for UX, Content, PR, Social Signals, AI, and Apps. All of these should have a seat at the table when talking SEO strategy. #foundconf