Founder @aismedia | 20+ Yrs Digital Strategy & Execution Experience | Business, Tech & AI | 100+ Awards | Featured on Forbes, Fox Business, WIRED, MSNBC.
Atlanta, GA
Joined July 2010
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If AI is influencing your buyer’s shortlist before they ever reach your website, your content strategy has to do more than rank.
Appreciate @Joderama for the thoughtful conversation and @CMIContent for featuring the interview in CCO Monthly.
Always valuable to discuss how brands can build visibility, authority and trust in an AI-driven search environment.
A page-1 Google ranking no longer guarantees your brand will make the buyer’s shortlist. AI Search is increasingly shaping which companies buyers discover, trust and consider before they ever reach a website.
That shift was at the center of a recent CCO Monthly interview with AIS Media Founder & CEO @TomHarpointner, conducted by @Joderama and published by @CMIContent.
For marketing leaders, the implications go well beyond traffic.
Your website now has to help AI systems clearly understand:
→ What your company does
→ Where your expertise is strongest
→ Why your claims are credible
→ What evidence supports them
→ Why your brand deserves to be cited or recommended
That means content strategy can no longer just be measured by rankings and visits. The stronger question is whether your content is building authority, influencing consideration, generating qualified demand and contributing to pipeline and revenue.
Thomas also discusses the importance of publishing evidence AI and competitors cannot easily replicate, including case studies, customer proof, product demonstrations and genuine subject-matter expertise.
The goal is not simply to publish more content.
It is to make your brand easier to find, trust and choose across both traditional search and AI-driven discovery.
Credit to @Joderama and @CMIContent for the conversation, and to Denise Maling and the AIS Media team for the strategy and client work behind these insights.
Full story: aismedia.com/enterprise-ai-s…
#AISearch #ContentMarketing #DigitalMarketing
Meta just did a 180 on censorship, is moving its moderation team out of CA > TX and swapping fact checkers for Community Notes.
🙌 Big #shoutout to my awesome business partner Denise! If you're a brand or agency submitting your best digital marketing and creative work to be judged, there's a good chance Denise will see it. And after 20+ years in the business we've seen a lot. Looking forward to the next generation of winners in 2027! 🥂🍾
We’re proud to recognize Denise Maling, AIS Media’s Co-Founder and Vice President, for her service as a juror for the Davey, w3 and Communicator Awards.
A member of the Academy of Interactive & Visual Arts (AIVA), Denise brings her experience leading content marketing, SEO and PPC teams to evaluating creative and digital work.
Thank you, Denise, for contributing your expertise to the industry.
Davey Awards: @DaveyAwards
w3 Awards: @W3Awards
Read the announcement: aismedia.com/denise-maling-a…
#AISMedia #AIVA #DigitalMarketing
Excited to share the new AI Shopping Playbook our team at @aismedia created.
We built it to help retail CMOs and e-commerce leaders where to focus as AI changes how people discover products and decide what to buy, then turn those findings into a practical 90-day plan.
I’m proud of the team’s work on this. I hope it gives you a useful starting point for your next planning conversation and helps your team decide what deserves attention now.
Will your products make AI’s shopping shortlist?
For retail CMOs, AI product discovery raises questions that connect directly to growth:
Can shoppers find your products? Can they trust the information? What could stop them from buying?
AIS Media’s new AI Shopping Playbook helps retail and e-commerce leaders turn those questions into practical priorities.
The 23-page executive guide includes:
→ Six priorities to help shoppers find, trust and choose your brand.
→ An executive readiness checklist covering product discovery, buyer confidence and the purchase experience.
→ A 90-day plan to align marketing, e-commerce and operations around clear ownership and commercial goals.
Start with one product group, one audience and one business objective. Review the product facts, customer proof, delivery information and returns policies that shape purchase confidence. Then decide what to fix now, build next and pilot selectively.
Evaluate progress through net revenue, returns and contribution, alongside visibility and engagement.
Download the AI Shopping Playbook and use the checklist to focus your team’s next steps:
aismedia.com/ai-shopping-pla…
#RetailMarketing #Ecommerce
If you've seen all the @Delta and @Starlink drama then you might appreciate this United Airlines troll ad.
I've been a Delta customer for decades. Million+ miles. Platinum/Diamond Medallion. Multiple Delta Amex cards and I have to admit United makes a good point. Delta Wifi is often terrible, okay at best. Often takes 20 min just to connect. Not ideal for business. I sincerely hope Delta CEO Ed Bastian can put his personal feelings about @elonmusk aside and listen to what customers want.
Our fast, free inflight Wi-Fi from Starlink is game-changing.
Now it's time for you to make a change.
We’ll match your hard-earned status when you switch to United now: united.com/switchtobetterwif…
Thomas Harpointner retweeted
Our fast, free inflight Wi-Fi from Starlink is game-changing.
Now it's time for you to make a change.
We’ll match your hard-earned status when you switch to United now: united.com/switchtobetterwif…
Thanks to Victoria Salves for including my perspective in her latest @Inc story on Instagram’s new rules for AI-generated profiles.
For brands and marketers, the important shift is that AI disclosure is no longer just a label. When disclosure affects whether content is recommended, transparency has real consequences for visibility, reach and revenue.
AI disclosure is no longer just a label. It can determine whether a brand or creator is recommended at all.
AIS Media Founder and CEO @TomHarpointner was featured in Inc. Magazine, sharing his perspective on Instagram’s new rules for AI-generated profiles—and why marketers should pay attention.
“Instagram is not penalizing AI. It is penalizing ambiguity.”
When transparency is connected to recommendation eligibility, it becomes a visibility, trust and revenue issue. Brands using AI across social content, influencers or virtual creators need clear governance before they publish—not after their reach is affected.
Read the full story:
inc.com/victoria-salves/meta…
#DigitalMarketing #AITransparency #SocialMediaMarketing
Is it just me? Apple Music has become total crap since they raised their monthly fee IMO.
- The new UI added unnecessary step.
- Songs disappeared from playlists
- Songs simply won’t play often
- App abruptly freezes
Please fix this Apple!
#applemusic @AppleMusic
Hey @AskVenice team! If you're going to run paid ads on @X to challenge @ChatGPT this isn't a good look.
Pleased to share: How Google’s AI innovations are transforming digital marketing in 2026.
Gemini, AI Search, AI Overviews, and AI Max are changing how businesses approach SEO, PPC, customer engagement, and online visibility. Our latest article describes what business leaders and marketers need to know about what comes next.
aismedia.com/google-ai-power…
#AISearch #SEO #GoogleAds
🚨 Google Search is no longer just a list of links.
It is becoming an AI-powered decision engine — reshaping how businesses are discovered, evaluated and chosen.
In 2026, Google’s AI transformation is accelerating across both organic and paid search:
▸ AI Overviews are changing which brands earn visibility
▸ Gemini is making search more conversational and personalized
▸ AI Mode is creating entirely new customer journeys
▸ AI Max is expanding how Google Ads identifies and converts demand
▸ Search, shopping and advertising are becoming increasingly connected
The opportunity is enormous.
So is the risk.
Businesses that continue relying on yesterday’s SEO and paid-search strategies may lose visibility before they even realize the rules have changed.
The winners will be the brands that understand how to:
✅ Build authority that AI systems can recognize
✅ Create content worthy of being cited and recommended
✅ Optimize for complex, conversational searches
✅ Connect SEO, content and paid media into one growth strategy
✅ Adapt before competitors take their place
Google is not eliminating search.
It is rebuilding it around artificial intelligence.
Is your marketing strategy ready?
@TomHarpointner breaks down Google AI-powered search and advertising in 2026:
🔗 aismedia.com/google-ai-power…
#AISearch #SEO #GoogleAds @dmaling
And here's what will bring memory prices back down to earth. Micron's low forward P/E and vendor contracts can't force consumers to pay up.
xitter.cf/i/trending/20766686318…
🚀 Attention Digital Content Creators... if you're passionate + talented at creating engaging website and social media content and bring real-world professional experience, we'd love to hear from you. Check out our new job post. @aismedia is Atlanta-based but this is an exciting remote opportunity so almost anyone is welcome to apply.
See details: aismedia.com/hiring-digital-…
#jobs #ContentCreators #DigitalMarketing – at Atlanta, GA
HIRING: AIS Media is hiring a hands-on Digital Content Production Specialists to create, search-optimize, and publish written and visual organic search-optimized content across websites, blogs, search, AI Search, and social platforms.
Remote | Part-time | Full-Time | $25-$35/hr +
This role is ideal for a detail-oriented content producer with SEO knowledge, digital publishing experience, and hands-on familiarity with AI and creative tools. You will support client content production by helping turn briefs, campaigns, and approved ideas into polished, platform-ready content.
What You’ll Do:
👉 Create, optimize, and publish written and visual content for websites, blogs, landing pages, social platforms, case studies, press releases, and campaigns.
👉 Use AI tools for research, writing, editing, image creation, video concepts, content repurposing, and faster production.
👉 Create platform-ready content for LinkedIn, Instagram, Facebook, X, YouTube, TikTok, and Pinterest, including captions, graphics, carousels, thumbnails, short-form video concepts, and promotional assets.
👉Publish and format content in WordPress and across major social platforms.
👉 Apply SEO best practices to support digital visibility, AI Search, audience engagement, platform performance, and conversion goals.
👉Support content calendars, deadlines, approvals, revisions, and publishing workflows across multiple clients.
👉 Review content for accuracy, brand voice, factual integrity, visual quality, SEO alignment, and client readiness.
👉Collaborate with AIS Media team members and client-side teams on content production, publishing, and updates.
Sound like a good fit?
Details: aismedia.com/hiring-digital-…
ALT HIRING: Digital Content Production Specialists Remote | EST Time Zone Preferred | Part-Time or Full-Time Contract | Contract-to-Full-Time Opportunity | $25–$35/hour AIS Media is hiring a hands-on Digital Content Production Specialists to create, search-optimize, and publish written and visual organic search-optimized content across websites, blogs, search, AI Search, and social platforms. AIS Media is an award-winning Atlanta digital marketing agency that helps growth-focused companies get found, trusted, and chosen online. For 20+ years, we have helped clients improve digital visibility, attract qualified audiences, build brand authority, and turn marketing into leads, sales opportunities, and revenue growth. This role is ideal for a detail-oriented content producer with SEO knowledge, digital publishing experience, and hands-on familiarity with AI and creative tools. You will support client content production by helping turn briefs, campaigns, and approved ideas into...
The $WEN meme setup is funny, but the business problem is serious.
Wendy’s isn’t fighting one war. It’s fighting six:
🔥 Traffic declines
🔥 Value perception
🔥 Food + labor inflation
🔥 Margin pressure
🔥 Competitive execution
🔥 Possible GLP-1 demand erosion
The GLP-1 angle is especially interesting. Cornell cited research showing households using GLP-1s reduced grocery spending by 5.3% within six months, while spending at fast-food restaurants, coffee shops, and other limited-service eateries fell about 8%. (Cornell Chronicle)
Meanwhile, Wendy’s Q1 results showed U.S. same-restaurant sales down 7.8%, global same-restaurant sales down 6.8%, and global systemwide sales down 5.5%. (IrwenWendy’s)
Retail traders may be able to squeeze the stock.
But the restaurant still has to squeeze more profit out of fewer visits, higher costs, tougher competition, and a consumer who may be ordering less food than before.
#WEN #FastFood #GLP1 #marketing – at Atlanta, GA
🤖 Made with AI
⚠️ AI can lower ad production costs, speed up creative testing, and find performance signals faster. But as I shared with Les-Leigh Alaart in @TechRoundUK, if your paid media strategy is weak, AI won’t save your budget. It will spend it faster.
For marketing leaders, founders, CEOs, and business owners, the opportunity is real.
AI can help teams:
• Produce more creative concepts faster
• Test more ad variations at lower cost
• Analyze campaign signals more efficiently
• Identify winning opportunities sooner
• Improve speed, scale, and optimization
But AI still needs the right inputs.
If the offer is unclear, tracking is incomplete, creative is generic, audience signals are weak, or the landing page does not match the ad promise, automation will not fix the campaign.
It may simply scale the problem.
The brands that win with AI-powered paid media will be the ones that pair better tools with better strategy, stronger creative direction, cleaner data, and sharper performance analysis.
At @aismedia we’re seeing this shift across SEO, AI Search Optimization, social media, paid media, and content strategy.
AI is not replacing marketing judgment. It is making good judgment more valuable.
Thanks to Les-Leigh Alaart and TechRound for including my perspective.
Read the full AIS Media summary:
aismedia.com/thomas-harpoint…
Read the full TechRound story:
techround.co.uk/business/ai-…
#PaidMedia #AIAdvertising #DigitalMarketing
AI can lower ad production costs, speed up creative testing, and find performance signals faster. But if your paid media strategy is weak, AI won’t save your budget. It will spend it faster.
AIS Media CEO Thomas Harpointner was featured in @TechRoundUK by Les-Leigh Alaart as an expert commentator on how AI is reshaping paid media, digital advertising, campaign optimization, and creative performance.
For marketing leaders, founders, CEOs, and business owners, the opportunity is real.
AI can help teams:
• Produce more creative concepts faster
• Test more ad variations at lower cost
• Analyze campaign signals more efficiently
• Identify winning opportunities sooner
• Improve speed, scale, and optimization
But AI still needs the right inputs.
If the offer is unclear, tracking is incomplete, creative is generic, audience signals are weak, or the landing page does not match the ad promise, automation will not fix the campaign.
It may simply scale the problem.
The brands that win with AI-powered paid media will be the ones that pair better tools with better strategy, stronger creative direction, cleaner data, and sharper performance analysis.
Read the AIS Media summary:
aismedia.com/thomas-harpoint…
Read the full TechRound story:
techround.co.uk/business/ai-…
#PaidMedia #AIAdvertising #DigitalMarketing
True. AI tends to write a book to explain what could have said in a text.
Issue is AI is writing 500 lines for a 5-line problem.
Ponytail : the fix inspired by that veteran dev with the ponytail who looks at your bloated code and replaces it with one elegant line.
Now your agent thinks the same:
- 80-94% less code
- 47-77% cheaper
- 3-6x faster
- github.com/DietrichGebert/po…
🥂🍾 Proud to share that @aismedia earned a 2026 Communicator Award for AI Creative Production and SEO Results with @adelmanTRAVEL.
This win is meaningful because the work produced measurable business impact:
• 120% qualified lead growth
• 216% sales pipeline growth
• Stronger visibility across Google, AI Overviews, and emerging answer engines
SEO is no longer just about rankings. In the age of AI Search, brands need strategies that build authority, answer buyer intent, and turn visibility into qualified pipeline.
Congratulations to the AIS Media and Adelman Travel teams!
#SEO #AISearch #DigitalMarketing
What does award-winning SEO look like in the age of AI Search? For AIS Media and @adelmanTRAVEL, it looked like this:
• 120% qualified lead growth
• 216% sales pipeline growth
• Greater visibility across Google, AI Overviews, and emerging answer engines
AIS Media is proud to win a 2026 Communicator Award for AI Creative Production and SEO Results with Adelman Travel.
The award recognizes our work in the AI-Enhanced Creative Production category for “AI Overview Growth - Adelman Travel.”
The lesson for brands: SEO is no longer just about rankings. It is about building authority, answering buyer intent, improving AI Search visibility, and connecting search performance to qualified leads, pipeline, and revenue.
Congratulations to the AIS Media team and our partners at @adelmanTRAVEL for turning AI Search and SEO strategy into measurable business impact.
Read the full announcement: aismedia.com/ais-media-2026-…
#SEO #AISearch #DigitalMarketing
ALT AIS Media and Adelman Travel award announcement graphic celebrating a **2026 Communicator Award** for AI Creative Production and SEO Results. The image features the AIS Media and Adelman Travel logos, the headline “We’re a Winner,” the Communicator Awards trophy, and a polished corporate travel background with an airport terminal and airplane. The graphic highlights AIS Media’s award-winning AI Search, AI-Enhanced Creative Production, and SEO strategy work with Adelman Travel, including stronger visibility across Google, AI Overviews, and emerging answer engines.
🎙️Excited to share! I recently joined CJOB Radio Winnipeg to talk about a major shift every business leader should understand:
➔ AI Search is changing how customers find and evaluate companies.
➔ Traditional SEO still matters. But ranking on Google is no longer enough.
Buyers are now asking AI tools for answers, recommendations, comparisons, and direction. That means businesses need to become the kind of trusted source AI systems can understand, cite, and recommend.
The new visibility game:
▪ Be clear
▪ Be useful
▪ Be credible
▪ Be cited
▪ Be the answer
That is where SEO, AEO, content strategy, media visibility, and digital authority now come together.
AIS Media published the full recap of my CJOB Radio Winnipeg interview here: aismedia.com/thomas-harpoint…
#AISearch #SEO
🎙️ AI Search is changing how businesses get discovered. In a new @680CJOB Radio interview, AIS Media CEO @TomHarpointner explains why SEO is no longer just about rankings. Businesses now need to be clear, credible, and trusted enough to appear in AI-generated answers.
Key takeaways:
▪ Search is shifting from links to answers
▪ AI tools are influencing buyer decisions
▪ AEO is becoming a critical part of SEO
▪ Clear, useful content matters more than ever
▪ Media visibility helps build trust beyond your own website
“Search is no longer just about ranking. It is about being the answer.”
Full recap: aismedia.com/thomas-harpoint…
ALT AI Search has reshaped SEO. CJOB Radio Winnipeg interview with Thomas Harpointner, CEO of AIS Media, explaining what businesses must do to improve visibility in Google, AI Search, Answer Engine Optimization, and modern digital marketing.
360° Panorama. In the not-so-far distant future, @elonmusk visits the Moon to check on the progress of the new @SpaceX @NASA moon colony. panoee.live/360/spacex-on-mo…
