Market research hack to use TODAY: Train the algorithm to research the niche for you. Search the niche, then like and save a few strong videos IG will start feeding you endless formats, hooks, creators and pain points. Works on TikTok too (just takes a few days)

9 VIRAL UGC formats we run, and exactly what each one is built to do: 1. The long text format Text over footage, music underneath, nobody talks, and the brand gets one quick line or none at all. It converts around 0 to 0.5%, so use it to test hooks and angles and never to close sales. 2. The face reaction Shock hook, flip the camera, music, then show the demo. The viral feature carries the whole video, which makes it a great test and a weak closer. 3. The talking head on a topic The creator talks about a pain point or something that happened, and your brand shows up for 1 to 3 seconds. It's still top of funnel, but speaking it makes the video feel personal and organic. 4. The talking face reaction Take your winning face reaction and keep the structure and features, but the creator speaks it instead of music and text on screen. This is one of the two biggest changes that turn a viral video into a converting one. 5. The credible listicle "I was an ex flight attendant for 3 years, here are the hacks you need to know." The product is one item in the list, and it stays very viral while the value you give builds the trust that converts. 6. The green screen breakdown A middle funnel format where the creator breaks the topic down on screen. The structure stays fixed, so swap the hook and the topic and never the framework. 7. The step-by-step tutorial "Go here, do this, here's what you get." Weave the product into the story, because the second it feels like a cutaway to a demo, retention drops. 8. The borrowed authority stitch For a high-ticket brand, the founder posts "I'm the founder, here's my product," and the creator team stitches it with "they should be teaching this in school." Let the founder's video play out, because you're borrowing their authority. 9. "My mom's a genius" "Oh my god, my mom is a genius, she just showed me this hack..." It's built for impulse-buy products people can use tomorrow, and it borrows authority while giving real value.

Beyond Views is LIVE. We are taking a deep dive into expected creator benchmarks on campaigns. What do you look at in creator performance? When do you pull a creator? Heres the link: bit.ly/3U2xa7i Don't miss it! PS as always we will be doing a live audit of your app, UGC campaign or individual creator account

Funnel strategy is what gets you results with canvas UGC. Implement these for your brand today: 1. Top-of-funnel testing Run top-of-funnel formats for the first one to two weeks to test pain points and hooks. 2. Winning variables Document the pain points, hooks, and features that resonated with real viewers. 3. Middle-of-funnel formats Move those winning variables into product-focused formats built for buyers. 4. Paid amplification Put your top 25% of converting organic videos behind paid ads. Don't let the wrong funnel stage ruin your campaigns.

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How to go viral organically… 1. EMOTIONAL HOOK (something relatable) 2. Strong messaging of the "struggle" 3. App is the "savior" of the problem they have

Don't just tell creators to "use stronger visual hooks." Build the system for them: 1. Add proven visual hooks into briefs and scripts 2. Provide them with $10/wk in prop credits 3. Build a group chat where everyone sends examples 4. Track each visual hook that break 10K views 5. Share those winners across the entire creator team 6. Double down on outliers with new scripts, angles, creators 7. Publicly hype creators when they find a new winner Your creators should never guess. Give out the playbook and reward them for executing it.

Listicles will always be a goated format. You can repeat these for (almost) any brand/niche. Let's break this one down: “10/10 [things] for [specific person], but [curiosity gap]” Why it works: > Pain Point Hook: calls out a specific audience and problem instantly. > Curiosity Gap: “but he won’t ask for it” makes you need the list. > Early Save CTA: drives engagement before the value is even delivered. > Visual Pattern Interrupt: laptop slideshows make a basic listicle feel fresh. > Rapid Fire List: every new item gives you a reason to keep watching. Go run this one for your brand today.

Operations is what gets you results with UGC. 4 things you need to implement today: 1. Content approvals Approve every piece of content before it goes live. 2. Handle approvals Approve every account handle and warm up method. 3. Strategy doc approvals Approve strategy and ensure the team executes it. 4. Creator benchmarks Measure creators against set standards and ROI. The wrong operations can still cancel out the best creator team.

Yesterday we celebrated a big milestone at Evo, 2 years as a company. Reflecting over these last 2 years, all we can do is be grateful. Thank you to our team. Thank you to our clients. All we can say is Evo is just getting started 🚀 Evo to the moon.

Your brand need more users You CAN keep adding random features OR You can build ONE feature that's: - Extremely visual - Easy to show in 5 seconds - Slightly addictive Then have your UGC campaigns scale that No viral feature = slow growth

Best CTAs to run in your UGC right now: 1. Pain-solution Hit the pain, trigger emotion, introduce product. 2. Soft discovery "My mom showed me..." "I've been using..." 3. Direct next step "Go to website..." Position the product as value. 4. Viral feature Show the wow moment with the name on screen. 5. Value sandwhich Give a real tip, intro the product, add more value. 6. Comment trigger "Comment [WORD] and I'll send you [XYZ]. 7. Share or save "Send this to a friend who needs [solution]. Stack as many as you can fit in organically, per video.