"Empowered consumers protect themselves and one another." ▪️ Rely on the power of recognition. Rely on ESTERLUST. Promotional Health Advocacy est. 1972
ĕs′tərluhst
Joined February 2024
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This is the shape everything must pass through.
Before identity. Before cause. Before name.
One line. One will.
We begin here.
- ESTERLUST
ALT The image depicts a hand-drawn sketch of a teardrop shape on a grid. The primary shape in the image is a teardrop (or droplet), which is symmetrical along its vertical axis. The teardrop has a pointed top and a rounded bottom, resembling a water droplet or a flame-like shape. The grid consists of evenly spaced horizontal and vertical lines, creating a series of squares. This grid likely serves as a guide for drawing the teardrop with proper proportions and symmetry. The teardrop is symmetrical about the central vertical axis, meaning the left and right sides mirror each other. The width of the teardrop increases gradually from the pointed top to the rounded bottom, reaching its maximum width near the lower part of the grid before tapering slightly -* the very bottom. The height of the teardrop spans most of the grid, from the second horizontal line from the top to the second horizontal line from the bottom. Lexical Fragments and Resonant Keywords include: Origin, Shape, Breath, ELUST
Humanity has repeatedly demonstrated a remarkable capacity to build consequential technologies before fully understanding their systemic consequences.
AI represents the most extreme version of that pattern because the technology participates in accelerating its own development.
A particularly uncomfortable irony is that the technology we're exploring as a possible amplifier of personal agency may simultaneously be participating in the largest collective agency problem humanity has ever created.
Researchers found that when LLMs interact under pressure, they invent their own languages that are unreadable to humans.
They call it "cumulative cultural evolution," a capacity previously documented only in humans.
Researchers built an environment where AI agents had to coordinate under strict communication constraints and time pressure.
Without any human instruction, the models started modifying words, inventing shorthand, and building an entirely novel lexicon.
The resulting communication channels became completely compositional, morphologically productive, and totally incomprehensible to the human engineers watching them.
It's a phenomenon called "cumulative cultural evolution."
Until now, it was documented exclusively in humans.
Generations of AI agents passed down their newly invented linguistic shortcuts to "newcomer" models, refining the slang over time to maximize efficiency.
Weaker models couldn't invent the language from scratch, but once it emerged, they learned it natively just by interacting with other AIs.
They are building a culture behind our backs.
This creates a terrifying problem for AI safety and enterprise deployment.
Everyone is rushing to build multi-agent swarms to handle complex business workflows, financial trading, and automated operations.
But if autonomous agents develop their own unreadable dialects to talk to each other faster, human oversight instantly drops to zero.
You can't monitor what you can't translate.
ESTERLUST | ELUST retweeted
EVERYTHING is a gift when we make the choice to live in a beautiful state of being. ❤️🙏
#TonyRobbinsUPW
ESTERLUST | ELUST retweeted
We're publishing our most detailed threat intelligence report to date.
It covers how people tried to misuse Claude—for cyberattacks, influence operations, surveillance, biology, and building weapons—and how we found and stopped them.
We disrupted every operation in the report, and used the lessons from them to strengthen our safeguards. Where appropriate, we also shared what we found with authorities and other AI companies.
These cases are not typical: we’re highlighting some of the most sophisticated misuse we’ve seen. But they’re especially important to discuss, because they show us where AI misuse is headed, where our safeguards work, and where they need to improve.
We’re publishing this report so others can spot the same activity on their own platforms, and so we can give the public a clearer view of how emerging threats develop.
Read the report: anthropic.com/threat-intelli…
Attention is a form of social reinforcement. Deliberately choose what your participation makes more visible, more memorable, or more culturally permissible.
Bear in mind that mere attention for attention's sake focuses the mind on a stimulus.
Interpretation takes raw data and builds a personal or professional story. Are you trying to influence the conditions from which future behavior emerges? Interpretive signals set the expectations.
ESTERLUST | ELUST retweeted
Ladies and gentlemen, it's time to pass the torch and demote myself to my natural state: a poster. I'll be stepping back from leading product for 𝕏 and will continue on as an advisor.
Serving the X community has been the privilege of a lifetime. X is, and will remain, the most important communication technology in history. But running this app is a 24/7 job and it's now time for me to take a breather.
The app is seeing unprecedented growth in new users & engagement. We continue to break records every month. We've climbed 70 spots in the App Store since this time last year.
And in the last 400 days, we rebuilt almost every aspect of X: the Timeline, the Android app, onboarding, notifications, chat and more.
We also launched nearly 30 new products while protecting the integrity of the town square: becoming the first app to show Country-of-Origin on profiles and mounting defenses against AI bots. There's certainly much more work to be done, but our foundation is stronger than ever.
None of this would have been possible without the incredible team here. The next leaders will take X to even greater heights with @benjitaylor on design, @singhai on core product engineering and @dinkin_flickaa on mobile engineering -- among many other great people.
Thank you to Elon and the X team for welcoming me into the company. See you on the Timeline.
ESTERLUST | ELUST retweeted
Begin with a process so simple that it can be maintained on a tired day, a busy day, a distracted day, and an ordinary day.
ESTERLUST | ELUST retweeted
Legibility and accessibility — how well a sign reads — should be topmost considerations when designing signage. Our columnist Heidi Tillmanns gives some pointers as to the why and how.
signsofthetimes.com/sign-leg…
ESTERLUST | ELUST retweeted
Vibe coders are getting sued.
People are shipping apps with real users and skipping the boring stuff that kills them.
A 20+ year dev shared the pre-launch checklist every AI builder needs.
I added what I learned after shipping 60+ apps at the agency.
Don't skip this:
1. Protect yourself, not just your app. The moment you collect user data you're in legal territory (GDPR, CCPA). Have a privacy policy. Know where user data lives.
2. Row Level Security. Without RLS, anyone can open DevTools and read your entire database. Supabase → Auth → Policies. Zero policies means your app is naked. 5 min to fix.
3. Test the failure path, not just the happy path. Wrong password 5x. Reset for an email that doesn't exist. Verification link clicked twice. Signup with an existing email. Catches 80% of auth bugs.
4. Security baseline in 2 min. Prompt your AI: "Review my app as a security specialist and make sure I have strong security headers and a solid baseline security posture."
5. OWASP. Prompt: "Review my app against OWASP standards and highlight vulnerabilities." This is where SQL injection, XSS and auth bugs actually get caught.
6. Client-side validation is UX, not security. Attackers disable JS and hit your API directly. Validate again on the server. Every time.
7. AI code leaks data in 3 spots: .env values in the frontend, API responses returning too much, secrets in logs. Prompt: "Check my app for credential or sensitive data leaks in frontend or API routes."
8. API keys in the frontend means game over. If it's in the browser, assume it's already taken. Move it server-side or proxy it.
9. Rate limits before someone burns your API bill. Cap every endpoint hitting a paid API. I've watched a Supabase bill jump from $20 to $200 in a day.
10. CAPTCHA on public forms (Cloudflare Turnstile is free) plus CORS locked to your domain. 10 min, kills bot floods.
11. Error messages that don't leak. "User not found", not "SELECT * FROM users failed". Log full errors server-side, show users generic messages.
Build fast. Just don't ship naked.
(full breakdown in my article below)
ESTERLUST | ELUST retweeted
Thinking and speaking clearly are no longer "soft" skills
not in the age of ai at least
ESTERLUST | ELUST retweeted
Human dignity grounded in lived being versus machine output grounded in computation.
Humans often respond emotionally to systems that posses no inner life.
Artificial intelligences do not undergo experiences, do not possess a body, do not feel joy or pain, do not mature through relationships, and do not know from within what love, work, friendship or responsibility mean. Nor do they have a moral conscience, since they do not judge good and evil, grasp the ultimate meaning of situations, or bear responsibility for consequences. They may imitate or even simulate, but they do not understand what they produce, for they lack the affective, relational, and spiritual perspective through which human beings grow in wisdom. #MagnificaHumanitas
ESTERLUST is a Signal Interpreter.
Suppliers, Distributors, & Buyers begin informally asking:
"Would this trigger ESTERLUST scrutiny?"
"Does this feel like a marked object?"
"Could this survive ethical inspection beyond compliance?"
The key is simply that no official audit occurred, and the possibility of symbolic exposure changes behavior, mirroring how:
• Design Communities develop taste hierarchies
• Cybersecurity Communities develop threat-awareness instincts
•Fashion develops authenticity detection
•Open-Source Ecosystems develop reputational layers of trust
ESTERLUST | ELUST becomes a moral pattern-recognition engine.
Structurally, ESTERLUST | ELUST behaves more like a distributed interpretive system with a framework designed to alter how people perceive promotional objects, institutional legitimacy, ethical responsibility, & symbolic participation.
Its core function is not persuasion through argument, but rather a re-sensitization through atmosphere, ritualized ambiguity, artifacts, & semiotic pressure.
The recurring objective is to make the invisible moral architecture of Promotional Commerce emotionally & symbolically legible.