director of social @serotonin_hq

BOM/DEL
Joined December 2013
Pinned Tweet
I'm speaking at @EFDevcon 8! "Your Protocol Can’t Be Censored. Your Users Can." Join me in Mumbai 🇮🇳 November 3-6, 2026.
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esha retweeted
Wall Street yield is getting internet reflexes.
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the most glamorous event in all of crypto is back
Poker night is back. 🃏 Join us on 9 November at the Royal Horseguards Hotel in London to open @blockworksDAS week, co-hosted with @FlowTraders and @Blockworks. 120 players only. Limited seats. If you don’t play, come for the live jazz and immaculate conversation.
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all the best paid tactics come from the beauty industry paid ugc has been a beauty staple for quite a few years now if you study how beauty markets itself you’re already years ahead of the consumer tech industry
i built @WisprFlow’s paid ads program here’s how i’d rebuild it in 30 days
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you can't talk about UGC and not talk about beauty but the larger argument here is: tech should be more like beauty. the two most-used consumer categories. except one is far behind the other
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you can't talk about UGC and not talk about beauty but the larger argument here is: tech should be more like beauty. the two most-used consumer categories. except one is far behind the other
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No one cosigned me do I kill myself
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esha retweeted
5 weeks at the top by APY on @CurveFinance. The only one without incentives. Everyone wants access to the world’s alpha.
This week yield on Cuve: Stablecoins yields unfazed by the market. Plus a vote for the first LP-backed Llamalend market: reUSD/sfrxUSD (@ResupplyFi + @fraxfinance 👀). news.curve.finance/curve-bes…
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This app is full of ROBOTS who were MADE to MAKE YOU MAD. They are algorithmically contrarian! They do not make sense because they are not real people.
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BREAKING: Tech has found out what content is
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a jane austen renaissance is happening to me
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Elon on 10 oct at jantar mantar
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It's interesting that a platform owned by @elonmusk allows people to criticise Elon Musk on it. I can't imagine a platform owned by an Indian billionaire doing that
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outsourcing key cognitive observations to ai agents erodes your instincts for social platforms and your community
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life is just visa applications and then u die
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I'm pivoting to something LLMs can't do: day-drinking
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"I replaced my marketing team with AI" Ya, it shows
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handy list for anyone organizing dinners around devcon mumbai this year my personal favorites are the bombay canteen and americano. trishna is a must-visit if you LOVE seafood. can't leave bombay without having some bombil
Fun evening at the @CNTIndia Top 50 Restaurant awards! Quite the shake up this time. Naar deserves the #1 spot. And Avinandan + Koyel from Sienna getting the Chefs of the Year, just beautiful. Ton of Goa names. Two spots for Shillong! Congrats to all the winners.
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this incident and countless before are the background for my @EFDevcon talk next month - our financial infrastructure is getting progressively more decentralized but our distribution channels are still bound to our jurisdictions. decentralizing the protocol isnt enough
government of India officially removes bitchat from the App Store
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employ artists and performers and entertainers and you will see goodwill propagate many have forgotten the golden principle of giving back to society to the same degree as you take big business will be the patron to the next shakespeare
we put on a broadway musical about accounts payable. slate called it "a glorified ad for a tech company." correct. it was also the most fun we've ever had as a company. the part i didn't expect was what happened after. a flood of messages from theater folks in new york saying it meant the world to them. billy porter told the crowd that industrials like this paid his rent for decades, until they disappeared in the early 2000s. for most of the last century, when a company had something to say, it hired composers, choreographers and actors. somewhere along the way we decided marketing should be cheap, measurable and forgettable. i hope more companies lose their minds a little. make something people feel.
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