Running Sweepstake campaigns for DTC brands. Sharing my thoughts...

Joined August 2026
i built @duradry a sweepstake nobody asked for. win $100,000 and a summer without sweat stress. most people don't buy sweat care because they love deodorant. they buy it because they're scared of the sweat marks at the meeting, the date, the wedding. so you don't sell them a product in the prize. you sell them the feeling. a whole summer where they don't think about it once. kits get 2x entries. a $15 stick becomes a $69 kit real quick when the kit doubles your chances. unofficial concept. not affiliated with @duradry @jackybh
9
i built ironpaws.co a sweepstake nobody asked for. win a $100,000 wellness year with your dog. the people buying a human-grade superfood for their dog are not eating fast food themselves. they run, they hike, they meal prep. the dog is just part of the routine. so the prize had to match that life. not a car. a full year of retreats, trails and healthy living with the dog next to you. and it's a subscription brand. subs get 2x entries, so the sweepstake pushes the exact thing they want most. unofficial concept. not affiliated with iron paws @billyhowell
32
i built lomi.com a sweepstake nobody asked for. win $100,000 cash. lomi is the kind of product i love for this. it's a $500 machine. one order = 500 entries before you even think about it. most brands run giveaways on $30 products and wonder why nobody cares. when the average order is this high, the entries feel real and people actually remember they're in the draw. i went with cash on purpose. a lomi buyer cares about the planet, but they also have bills. $100k is the one prize that works for everyone. unofficial concept. not affiliated with lomi @mbertulli
2
57
i built crazycompression.com a sweepstake nobody asked for. win $100,000 and put your feet up for a year. i saw @andreibreha's tests on their site and got curious about who actually buys these socks. it's nurses. people on their feet 12 hours a day. so the prize had to be the opposite of their life. not a car, not a trip. a full year of not standing. that's the whole game with sweepstakes. the prize has to hit the exact pain of the customer. get that right and the rest is just math. unofficial concept. not affiliated with crazy compression @andreibreha
1
57
i built @battlbox a sweepstake nobody asked for. win a $100,000 toyota offroad camper. john already runs battlgames with a $25k prize. great content. but nobody has to buy anything to watch it. put the same prize money behind every box instead. every dollar = 1 entry, subscribers get 2x. now the giveaway makes money instead of costing money, right before black friday. and the prize had to be a truck. look at who buys this box. nobody in that audience says no to an offroader with a rooftop tent. unofficial concept. not affiliated with @battlbox @JohnMRoman
1
70
If you run a dtc brand making more than $200k per month, you’re leaving money on the table when you’re not doing sweepstakes. When you run a sweepstake campaign you’ll do 30%+ more rev, without loosing money on crazy discounts. I know it’s hard putting up a big chunk of money up front, like $50-100k…so…we built trysweepsy.com where you can achieve the same result for a fraction of the cost. ama
1
52
i built getwinks.com sweepstake nobody asked for. win a $100,000 to do whatever the f you want for a year their buyers already take smth every night to switch off. now every pouch is a ticket to a full year off + if you get a sub you double your chances. i genuinely think this would do wonders for them. unofficial concept. not affiliated with Winks @codyplof
1
35
how we be moving for black friday with all the campaigns coming up ;) @trysweepsy
1
21
i built @perfectwhitetee a sweepstake nobody asked for. win a $100,000 summer in Italy. every dollar = 1 entry bundles get 200 extra entries for a sweepstake to work good you need the right prize for your audience, and i mean what woman does not want to go to Amalfi coast in the summer. unofficial concept. not affiliated with @perfectwhitetee @johnhickey1970
1
3
89
sweepstakes work every single time if you do them right. that's why we built @trysweepsy and we're putting out money behind it. ama
1
36
i built @cutsclothing a sweepstake nobody asked for. shop and get a chance to drive away with a brand new $100,000 mercedes. wear class, drive class. why this works so good is not because people really believe they'll be the one to win, but there's that chance, there's that "what if" that people put in they're head...and if they're on the site, they already want the product, the question is just when. a sweepstake makes them convert now, and makes them spend more. I've done 5 campaigns like this and every single one broke sales records. unofficial concept not affiliated with @cutsclothing @stevenborrelli
1
173
i built @Frostbuddy_ a sweepstake nobody asked for. shop with us and win a new $100k backyard or $100k cash. it's really important to nail the prize whe it comes to these type of campaigns. it really has to hit the spot for your customers...and looking at Frost Buddy they're all about faith and family... a nice backyard with a pool is something that brings families together so that's what i went with. these type of campaigns break sales records, because it's just that cherry on top that makes people convert a lot better and spend more. unofficial concept and not affiliated with @Frostbuddy_ @brock_mammoser i'd love to work with y'all
46
i built @butcherbox a sweepstake nobody asked for. subscribe and get a chance to win a new $100k kitchen remodel for black friday. I've done this exact concept for 3 different brands, 5 campaigns all together and every single one broke companies sales records. people are used to discounts and they know there'll always be another one. with sweepstakes it's different. nobody really believes they'll win, but there's that 'if' that get's people to convert a lot better and spend more. this is an unofficial concept and not affiliated with @mikesalguero @butcherbox but i'd love to work with y'all one day :)
38
Replying to @atropey
are you doing these sweepstake checkouts as well or did gruns did this internally?
32
Replying to @mkwizrd
do yourself a favour and get a nice big monitor. you'll be a lot more productive
1
1
103
let's make some money... every dtc brand is gambling on marketing and most don't know it. 50k into meta ads. maybe it hits, maybe zuck keeps it. that's you at the table, placing a bet. a sweepstake flips the seat. entrants pay in (they actually buy a product they want, not just gamble), one prize goes out, you keep the spread. you're not supposed to beat the house. you're supposed to be the house.
🤖 Made with AI
2
231
this is why sweepstakes work. just made this in 10min with seedance 2.5. shits crazy
3
218