We help advertisers amplify their ROI by making sure fraudsters don’t steal their budget.
Joined October 2014
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Private marketplaces (PMPs) have played a key role in the #programmatic industry thus far, ensuring #BrandSafety for publishers whilst taking advantage of the growing market. But will PMPs retain their status going forward? ow.ly/kMOy50pIzGO @exchangewire #AdTech #digital
Continuous evolution & innovation makes #digital a fast-moving landscape, creating a plethora of challenges from technological understanding & financial accountability, to tackling hot topic issues such as, #AdFraud & #BrandSafety ow.ly/bYkH50pIzgX @MarketTechNews #AdTech
#Digital #AdFraud like DrainerBot costs consumers, advertisers & publishers billions of dollars. @juniperresearch estimates that digital ad fraud will cost advertisers $44 billion in 2022, more than double the $19 billion estimated for 2018 ow.ly/o9PR50pIvwK via @Forbes
Multiple sources have concluded Amazon has a growing fake-reviews problem. Yet the majority of consumers appear to be unaware of it, according to new consumer survey data from @CPCstrategy (part of Elite SEM). ow.ly/Q6We50pD3e6 @gsterling @sengineland #digital
Four U.S. #advertising trade groups have banded together to lobby Congress to ensure federal online privacy legislation is less strict than a law scheduled to go into effect in California in 2020 ow.ly/Rgfe50pD0TA @Reuters #AdTech #advertising
As it stands today, the #advertising & #marketing tech industries are broken & have been for years. This might sound shocking, given that $8.8 billion of VC money was invested in #martech in 2017 alone ow.ly/ZNmm50pCYxO @MarTechSeries @C2cunningham #AdTech #digital
In a double clampdown, Google has capped the campaign data available to advertisers & the inventory they can buy — thereby severely restricting their flexibility to deliver successful campaigns to consumers ow.ly/nquo50pCY8c @MarketTechNews #AdTech #digital #advertising
The Chamois #malware, like most types of #botnets, receives commands remotely from a "command and control" server that coordinates infected devices to work on specific tasks. ow.ly/nWE850pCWXA via @WIRED @lilyhnewman #AdTech #AdFraud #digital #advertising
With more than 50% of product searches now originating on Amazon, Google has a reason to be worried. ow.ly/hcyD50pv0tH @FortuneIndia #AdTech #digital #advertising
TV solutions provider Imagine Communications has announced its evolving role in Australian broadcaster Nine Entertainment’s 9Galaxy automated TV trading platform. ow.ly/hWdM50puZ7p @JoeyJOH @RapidTVNews #AdTech #digital #advertising
Apple & Snap were grabbing headlines this week. News from Apple was wide-ranging, from subscriber no.s for its just-launched News+ app to the continued success of Apple Music. Snap unveiled a no. of new features for users & advertisers ow.ly/gVtf50puZ0H @themotleyfool
.@Cadreon_IPG the #AdTech specialist unit within IPG Mediabrands, has made senior appointments to newly created leadership roles across APAC. It claims this is the signaling of growth & penetration of its #programmatic technology solutions. ow.ly/VMkL50puYKY @MarketingEds
ITV has signed an exclusive UK and Ireland licencing agreement with @amobee to use its end-to-end #programmatic buying and selling platform for premium video inventory on the ITV Hub. ow.ly/w9R950puTSx @RapidTVNews #AdTech #digital #advertising
Android users have been put on alert about #malware that’s hit millions of devices and a Google Play Store threat. ow.ly/8Et350puMRV @Daily_Express @dion_d85 #AdTech #AdFraud #digital
Buying ads.txt authorized sellers only reduces the #AdFraud in 19%, @PixalateInc revealed to highlight Q4 2018 trends around the @IABTechLab’s ads.txt initiative. Over 600,000 domains now have ads.txt, & the adoption increased 10% in Q4 ow.ly/xBJt50puHyl via @ppcland
While Sizmek’s future will play out over the next couple of months, there are more pressing concerns about the company’s payroll and whether it will be able to resume normal business operations. ow.ly/Yc5C30oiYtn @adexchanger @JamesHercher #AdTech #digital #advertising
Apple announced its streaming app & Disney is set to release its own. Netflix is protecting its turf by spending an estimated $15 billion on content this year, and Amazon is keeping pace, with its own $6 billion budget. ow.ly/cSz330oiYp4 @Forbes @RFathieh #AdTech #digital
Krish Sailam, @dwaTechMedia: "The #blockchain space is booming & larger brands start to adopt key blockchain techs to help w/ security, payments, supply chain management & a host of other interaction points." ow.ly/JT8M30oiYc9 @MarTechSeries @Sudipto_Martech #AdTech
When last checked a year ago, the #blockchain #MarTech landscape was projected to quadruple. It’s been 12 months & that's not the case. However, it certainly grew — from 88 companies to 290 as of February 2019 ow.ly/vKTr30oiXTE @TheDrum @AndrewBlustein #AdTech #digital
The rush of advertisers reviewing whether their media budgets are being spent wisely was meant to stimulate the audit industry. But advertisers are going beyond classic price auditing in their attempts to buy better ads. ow.ly/tHUB30oiXBR @Digiday @seb_joseph #transparency
