I hate gay halloween what do you mean you're the M&M's Pride Tweet from June 28, 2015

Social platforms are premium hubs for mindlessness and brain rot, but students are now also using TikTok to finish their homework and apply to college. Here's how schools are taking note📓: hashtagpaid.com/banknotes/wh…

The creator economy comes with unavoidable friction over labels—specifically, who is a creator, who is an influencer and whether that distinction actually matters. Are these title options helpful career indicators or a subtle ranking of skillsets? adweek.com/creativity/why-do…

When marketers look for a common thread between diverse Hispanic and Latinx communities, they can perpetuate generic and sometimes offensive narratives that fail to drive meaningful conversation. adweek.com/brand-marketing/h…

While some agencies fear that recognizing the efforts of junior talent on a campaign could position them to be poached by competitors, many argue that giving them such opportunities will only foster more loyalty. adweek.com/agencies/the-mad-…

I'm looking to chat with junior advertising creatives on claiming credit and building a personal brand when agency politics fail to encourage talent visibility. I'm happy to chat on background. DM or email me!

While marketers often consider community building an effort within their own consumer base, @Aerie wants to challenge that method by creating a shared experience that promotes other brands🛒🍃 adweek.com/brand-marketing/a…

Conditional audience relationships and isolating work flows can compromise creator mental health—something that brands and agencies must prioritize if they care about the industry’s sustainability. adweek.com/creativity/creato…

I spoke to six former students and five instructors at Chicago @PortfolioSchool, who allege that executive director Jeff Epstein has been dodging refund inquiries and tax form requests since January, when the winter quarter was set to start. adweek.com/?p=1547179

When leaders treat coming out as an isolated and inconsequential request for tolerance, they ignore the ongoing realities of being queer at work, an existence that can come with both discomfort and personal power. adweek.com/agencies/lgbtq-pr…

Trina Roffino of @wearetma_agency has always rejected the notion that life unfolds in neatly-packaged pieces. But after losing her husband unexpectedly in 2018, mobilizing that mantra became even more pressing. adweek.com/agencies/trina-ro…

While brand leaders have been conditioned to view an influencer marketing strategy as a business imperative, younger generations are reconsidering social media usage and working to develop more individualized preferences beyond affiliate recommendations🛍️ adweek.com/brand-marketing/m…

The campaign was motivated by homelessness reaching the highest levels since the Great Depression, but to get people to actually pause during their morning commutes, @BOMBAS wanted to offer a narrative that turns distant concern into urgent empathy. adweek.com/creativity/this-b…

I spoke with @Leahtommi on why brands should swap sustainability guilt-tripping for solutions-based messaging that is anchored in climate optimism ♻️🍃 adweek.com/brand-marketing/s…