Reinis

i have never understood why every designer complains about sending invoices literally takes 3 seconds and then you get wired thousands of dollars to make rectangles??? what is wrong with y’all lol

This guy reached out to me—he had a business doing $30M+ per year in revenue but made a few missteps that snowballed into financial ruin. I’ve seen this happen many times and heard about it even more. I keep telling you kids that it's far more likely you'll crash and burn than thrive happily for 20+ years, but none of you want to listen. Look around—99% of the twenty-somethings flying high today will be broke by 40. Keep ignoring Twitter Dad.

I see brands make the same mistake over and over again with static ads They are designing it and targeting it for themselves & hoping something will stick If you don’t dive deep enough what your audience ACTUALLY needs you just throw away money Make it for them, and not for yourself

Klaviyo's February pricing update impacts more brands than you'd expect, and I'm seeing serious confusion in the market. Here's what's actually happening: Starting February 18th, Klaviyo is enforcing "Active Profile" billing on all legacy accounts. This means you're paying for every profile in your account - not just email contacts. The impact varies dramatically by business model: Subscription brands will see the steepest increases. High active profile counts but typically lower email frequency. Many are seeing 20%+ cost increases. Traditional ecommerce brands aren't immune either. If your purchase cycle is longer than 30 days, you're likely overpaying for inactive profiles. Here's the strategic response framework we're implementing with clients: First, immediate cost reduction: → Identify and suppress all profiles inactive for 6+ months → Implement sunset flows → Create quarterly suppression protocols Then, value optimization: → Audit current integration usage → Review automation efficiency → Assess incremental revenue per dollar spent The real question isn't whether to absorb the increase or switch providers... It's whether you're extracting enough value from Klaviyo's ecosystem to justify the premium. Our team has helped cut Klaviyo costs dramatically for our clients BEFORE this was even announced, and we'll keep doing just that after Feb. 18th. If you need help making sure you're not overpaying, shoot me a DM here to set up an audit.

As an Ecom guy, most underestimate the power of organic marketing. Most businesses don’t have ANY memeable content And the ones that do, they strive like crazy It’s what’s bringing in the extra profit. Maybe 5%, maybe 25%. But 5% could already make the difference in life or death situations.