“Most brands can hit $10M with one audience. To hit $100M, you need three, four, or five.” — Rishabh Jain @rishabhmjain is the co-founder and CEO of @fermatcommerce, the leading commerce experience platform, which serves the most innovative brands and retailers in the world like Glossier, U Beauty, Unilever, Bissel, Back Country, among hundreds of others. In this episode of the @UpArrowPodcast by @Elumynt, Rishabh and I dig into: ✅ The most significant strategic inflection point in ecommerce (and why Rishabh likes Andrew Grove’s “Only the Paranoid Survive”) ✅ How midsize brands are adjusting operations to decrease revenue costs during economic downturns ✅ Thoughtful critiques of multi-touch attribution ✅ Triangulating data sources as an alternative to multi-touch attribution ✅ Tactics for building high-performing owned properties to reclaim margin and increase LTV ✅ How to expand your audience cohort and the importance of product expansion ✅ The critical pitch feedback @BHalligan gave Rishabh when he was in college Plus, as always, we get into a little of the personal stuff as we talk about loving physics as a kid, the push to go beyond 99% on tests, working out, and making time for his kids. You can watch the video here: elumynt.com/podcast/only-the…