no one i have met with a net worth between $1m & $15m is happy with their CPA or tax guy. i think the CPA + tax industry will be reinvented from first principles with ai. it will start with the high earners above & work its way down to everyone—that means turbotax will be deeply disrupted by ai. why? turbotax is not a toothbrush journey, people use it because they have to once a year. the brand has such negative perceptions & largely exists solely because the lobbying arm that powers intuit. hopefully DOGE guts irs & removes complexity… which would mean tax savings will be the biggest pain point, not the filing itself (reasoned LLM’s can be incredibly good at both). who is building in this space with a design first approach? i’d like to invest. i would personally like to see intuit as a company fade into the ether.