Chad “Ochocinco” Johnson explains why he never bought a $50,000 or $80,000 watch during his NFL career “If you can get to a point where your name becomes bigger than anything you can purchase, there’s your value.” “My name itself… Ochocinco… is bigger than anything I could buy.” “Why am I driving a Ferrari? Why am I driving a Rolls-Royce? I’m Ocho.” “I never bought real anything when I was playing.” “I went to Claire’s.” “What am I doing it for?” “Why am I buying a $50,000 watch? An $80,000 watch?” “What time is it?” “How much did that cost me? Nothing. Time is free.” “There’s nothing I can buy that’s bigger than my name.” “It made no sense.”