Addy retweeted
I see endless brands looking for a “Head of Content” now so let me reintroduce myself:
- 100M+ views & 450k GMV as a creator
- work / worked with and alongside teams at @sideshift_app , Rosabella, @creatorscorner0 , and other big names in the space
- have influenced billions of views through the thousands of creators I’ve managed and coached
- directly contributed to millions of dollars in revenue generated
- built creator programs across ecommerce, consumer apps, fintech, crypto, wellness, fitness, etc from zero to scale
- operated across every layer of the system, from recruiting and creative strategy to daily management and performance optimization
Most brands don’t really even have a creator problem
They have an operations problem
They can find a few creators or pay for some UGC or whatever but they cannot consistently recruit the right people, get them posting, improve their content, track performance, and scale the program without building an entire internal team
Lucky for you, that’s exactly what I solve
Through Content Accelerator, I work as an embedded creator growth partner for consumer brands and apps
We build the recruiting pipeline, creator network, management systems, creative feedback loops, and campaign infrastructure needed to turn scattered content into a repeatable acquisition channel
You do not just receive a batch of shitty content
You leave with the creators, data, systems, playbooks, and infrastructure required to keep scaling
You own the system
We build and operate it
If your brand needs more than a list of creators, reply “GROWTH” and let’s talk
Addy retweeted
when are people going to START TREATING CREATORS LIKE FUCKING PEOPLE
you can’t just NOT PAY THEM and have a brand that no one gives af about and expect said creators to crush for you like duh
ANYONE rlly successful in this space will tell you that creator relationships are 🔑
my arguement is this, not even knocking Trybe at all it obviously is ripping BUT
why would creators willingly work for free for you for a CHANCE at getting their videos approved and then a CHANCE at generating sales?
no one understands the SIMPLE FACT that the only way to GUARANTEE a creator is going to consistently POST is by hmmmmm I dont know
oh yeah, PAYING THEM FOR THEIR FUCKING TIME WORK AND EFFORT
factor in that there has NEVER been more ways for creators to make money in this space and every platform and brand is fighting for these creators and you should not be puzzled when this is the case
apparently, not working for fucking free is now called entitlement?
clown show
Addy retweeted
the 3 attributes you need to make it are
-unemployed
-risk taker / gambler
-delusional-level optimism
Addy retweeted
i’ve lived in brickell for 4 years, so i’m now board certified in whatever this thing we’ve all agreed to call dating is.
10 girls you’ll date in miami:
1) the spiritual girl - has done ayahuasca 3 times. works in nightlife. feels a shift in your energy when you say you’re not getting a table.
2) the realtor - probably latina. 9 professional headshots. one rental listing. somehow you’re the one who needs to be more ambitious.
3) the recent transplant- moved here from ohio 6 weeks ago. explained how miami is good for her mental health to you during mau p’s set at factory town.
4) the wellness girl - explains the difference between black seed oil and sea buckthorn oil over her second double spicy margarita.
5) the yacht girl - no job yet mysteriously a dj. great boobs. really annoying. great boobs.
6) the “money doesn’t impress me” girl - asks what building you live in. says “oh” regardless of the answer. no identifiable income. monthly trip to mallorca or prague.
7) the homebody - thinks a brickell address makes her a baddie. gets progressively more caffeinated in a matching set. insane. she’s insane.
8) the kendall girl - lives at home. your third date is setting up folding tables for her cousin’s birthday.
9) the girl who’s just visiting - met her at e11even. she’s coming home with you, just has to use the bathroom with her friends first. that was in march.
10) the normal girl - has a job. likes you. wants dinner at 7 and bed by 10. checks every box. you decide there’s no spark and text the yacht girl.







