Vice President, Commerce Strategic Services @tinuiti eCommerce speaker. AdWeek Retail Media contributor. #GoHuskies
Seattle, WA
Joined August 2009
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My newest. This is The Most Exciting Thing to happen to lead generation marketing since LinkedIn. For real.
Why B2B marketers need to be using financial media networks: martech.org/why-b2b-marketer… via @ebkendo
Elizabeth Marsten retweeted
Geno Suarez hits a Grand Slam to put the Mariners up 6-2 and seal Game 5 of the ALCS!
"The City is Shaking!"
#SeizeTheMoment
@mlb @alcs @TMobilePark @FoxSports
Elizabeth Marsten retweeted
Are you still using a one-size-fits-all playbook for retail media? Tinuiti's @ebkendo and @trystratably will reveal retail-specific strategies for Instacart, Kroger, and Target to help brands eliminate wasted spend across critical retail media channels. register.gotowebinar.com/reg…
My newest article!
Elizabeth Marsten retweeted
"With Amazon Prime, you can go from seeing Thursday Night Football on a screen, to a QR code, to a sponsored search, to your door in two hours - that's pretty powerful." - @ebkendo at Amazon Accelerate. Watch the full session for more full-funnel insights: youtube.com/watch?v=xxA4HH1v…
Once upon a time, I used to write about PPC (Google, MSFT) a lot. For publications like SEJ, SEL, semRush. My friends at @martechismktg reached out and asked if I want to give it another go but focused on this new lifestyle I have with retail media. Duh. Here's round one
You scream, I scream, for a Tinuiti Live Livestream. You're welcome! bit.ly/4iPl5IR
Prime Day is going to be 4 days this year. That is nuts. As such, we have assembled a team of nutcrackers to help address prep, trends and real questions and answers on what we're expecting. bit.ly/4k5derA
Starting tomorrow, 2/12! I'll talk some big picture and we'll get into some serious Amazon brass tacks. It's free. Sign up, come or get the recording. bit.ly/3CJuDX0
It'll be the best virtual Amazon/Retail Media Summit you've ever been to. bit.ly/3WFFA2k
On paper...looks good. Adoption will take some time.
Through the @amazon Retail Ad Service the company is offering to provide (at a cost) its retail media ad tech stack to retail brands that lack the scale or resources to build out their own systems. Tinuiti's @ebkendo speaks with @Digiday with her thoughts: digiday.com/marketing/heres-…
TREAT YO SELF. It's time. This newsletter (1x month) is done by my team and I - we have a great time doing it, you'll have a great time reading it. All Sales Final. bit.ly/41HyeyI
I wanted to dig into RMN SSPs a little bit. Not by names, pros, cons and there's only so much within your control. So here are the questions, considerations and hopefully at least one thing you didn't already know
"It’s not uncommon for a single brand to sell through four (or more) retailers, each with either a distinct SSP or their own internal proprietary solution," writes @ebkendo in @Adweek. Read more about why it's critical to ask the right questions upfront: adweek.com/commerce/retailer…
Elizabeth Marsten retweeted
Learn more about how we partnered with @SonyElectronics to leverage interactive audio ads on @AmazonAds to drive awareness and consideration for the launch of the LinkBuds S noise-canceling earbuds, resulting in more than 16 million delivered impressions. advertising.amazon.com/libra…
Tinuiti’s Q3 2024 Digital Ads Benchmark Report features nearly 50 charts with analysis on the most important trends impacting the digital marketing industry. bit.ly/3O60NxL
Elizabeth Marsten retweeted
It’s common to see consumers pull back on large, discretionary expenses in the runup to a presidential election. Tinuiti's @ebkendo spoke with The Current about how this consumer caution might also threaten holiday shopping. thecurrent.com/holiday-shopp…
With the bestest moderator Andrew Lipsman. Great questions coming, promise.
TOMORROW: Tinuiti's @ebkendo will take the stage with @onceuponafarm and @Tesco at the @IAB Connected Commerce Summit to discuss cutting-edge trends that are transforming the traditional retail environment into a dynamic, digitally integrated space. iab.com/events/2024-iab-conn…
Elizabeth Marsten retweeted
Next month, Tinuiti's @ebkendo will join the @IAB at the Connected Commerce Summit to discuss the cutting edge trends that are transforming the traditional retail environment into a dynamic, digitally-integrated space. Register now to attend the event: iab.com/events/2024-iab-conn…
Tomorrow. 10:30am PST - with my friends from Search and Social. Talking Q4 and some specifics you can steal. OMNI-CHANNEL. We're doing this. bit.ly/3SMDps7
It's not too soon....to think about Q4. Join tomorrow OR next week (I'll be there!) bit.ly/3A7Ah3l
