Unlocking MSMEs' potential through value addition and promoting their access to markets

Arusha, Tanzania
Joined March 2019
Ready to grow your business? Join us at the EAC MSME Trade Fair in Kigali, 31 Oct – 2 Nov We're hosting free Digital Trade clinics designed to share practical strategies you can use in your business and -
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a Digital Trade Symposium panel to explore how you can leverage AI, cross-border trade and e-commerce to reach new customers 🔗 Register here to secure your spot: linktr.ee/MARKUPII
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IN THE NEXT TWO WEEKS! Be ready as #Rwanda will be hosting the EAC Regional Quality Awards 2026 Ceremony!
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Save the Date | EAC Regional Quality Awards On the sidelines of the 26th EAC MSME Trade Fair, we will convene in Kigali, Rwanda on 2 November 2026 for the EAC Regional Quality Awards to celebrate excellence among SMEs and large enterprises. More details coming soon!
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Meet Jack Melly, co-founder of Kiqwetu Coffee Estate, Kenya’s first organically certified coffee farm. Jack turned an abandoned quarry into a thriving estate using sustainable farming practices including vermiculture, and planting indigenous trees alongside his coffee.
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Through MARKUP II, he’s become EUDR compliant and Rainforest Alliance certified. Through support to participate at World of Coffee 2025, Jack met buyers who now invest in micro lots in Kiqwetu. 🔗 Learn more about his story here: youtube.com/watch?v=w6uXNfLN…
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📢🇷🇼 Rwandan coffee exporters: MARKUP II in partnership with NAEB and the Embassy of Rwanda in Sweden is supporting 6 exporters, to showcase Rwanda's specialty coffee to Nordic buyers at the Nordic Coffee Fest in Gothenburg, Sweden 🔗 Apply here: tinyurl.com/228r24nw
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☕ Happy World Coffee Day! MARKUP II is supporting young coffee professionals, women, farmers & SMEs to access skills, markets & voice so that East African coffee wins! 🇧🇮🇰🇪🇷🇼🇸🇸🇹🇿🇺🇬 Learn more here: eacmarkup.org/newsroom/faces…
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📣 That's a wrap on the EU-EAC MARKUP II Regional Steering Committee Over three days in Juba, South Sudan, key stakeholders from government and institutional partners across East Africa came together to review MARKUP II's progress so far -
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share recommendations, and align on the path ahead. Thank you to all our partners and hosts in South Sudan for a productive and collaborative Steering Committee! Learn more about our work in South Sudan here: eacmarkup.org/newsroom/video…
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📢 Entreprises burundaises de la filière avocat 🥑 MARKUP II offre un soutien en pénétromètres pour renforcer le contrôle qualité. Nombre limité. Postulez ici: tinyurl.com/33kmztc4
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Burundian avocado businesses : apply for penetrometer support from MARKUP II. Limited number of penetrometers available Apply here: tinyurl.com/33kmztc4
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📣EU-EAC MARKUP II is in South Sudan this week for the Regional Steering Committee Meeting We are joined by government partners and stakeholders from across East Africa. Day 1 involved Monitoring Visits to SMEs and institutions that have participated in MARKUP II interventions;
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☕️ Naponi Enterprises - a woman led business that has significantly improved its quality management systems and packaging 👞Mayo Leather - one of South Sudan's largest leather processing facility that has received technical support to improve its production of leather goods
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Stakeholders had the opportunity to hear directly from these SMEs and institutions, gaining first-hand insight into the real impact of MARKUP II's support and how the programme can support them further. More to come over the next few days!
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📢 Apply: Coffee Dry Milling Course ☕ Are you involved in coffee processing? Apply for consideration to participate in EU-EAC MARKUP II's Coffee Dry Milling course. This is a self-paced online programme covering the final stage of post-harvest processing before roasting.
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📌 Kindly note that this is the second time this course is being offered; if you've already completed it, you're welcome to take it again. 📅 *Applications due on*: Friday 2nd October 2026 🔗 Apply here: tinyurl.com/57rhda3p
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📢Apply for : 26th EAC MSME Trade Fair, 30 Oct–8 Nov 2026, Kigali, Rwanda 🇷🇼 Open to horticulture businesses producing processed, consumer-ready products in East Africa. Here’s your chance to connect with buyers & explore new markets. 📅Application due: 21 Sept
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