Brazilian abroad. Product Designer, moving to Design Ops. Focused on design systems and scaling products and teams.

Dubai, United Arab Emirates
Joined February 2009
Remote Work Final Boss
President of Cameroon, the 93-year-old Paul Biya, is expected to visit Cameroon next week! He will have a two-week working trip before returning to Geneva, Switzerland, where he lives.
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Eduardo Tello retweeted
True poverty is being superrich but having to drive a car with bulletproof glass
Replying to @levelsio
People really underestimate how much quality of life matters. You can have a great salary and a beautiful apartment, but if you’re constantly looking over your shoulder, what’s the point? I’d take a quieter city and some peace of mind any day. 😆
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Eduardo Tello retweeted
BREAKING: Volkswagen announces a European rival to Tesla’s “flying” Roadster Some insane confirmed features: 1. Top speed limited to 110 km/h 2. Automatically reports speeding to authorities 3. Automatically turns off the AC if outside temperature is below 35°C 4. Car will not start when public transport option exists on your route 5. Built-in system reminds you how much CO₂ your trip produced Launch expected after EU regulatory approval in 2068 It is truly completely over for Tesla
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Eduardo Tello retweeted
10/10 what a masterpiece Worth every single data center
The race for AGI Script: Sherpa by Pocket FM Video: Seedance 2.5
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Eduardo Tello retweeted
Technology: USA 🇺🇸 vs Europe 🇪🇺 So true...
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(Former) Trillionaire
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Am I the only one that gets annoyed over this cursor inconstancy on this Spotify menu?
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Eduardo Tello retweeted
As engineering, product, design, DS, etc. melt into a new kind of role, I was reflecting on what roles might look like in the future. For example, when I look at the Claude Code team I see what I think is five archetypes: 1. Prototyper: comes up with brand new ideas; churns out many ideas, most of which don't ship 2. Builder: quickly turns a prototype/idea into production-grade product/infra 3. Sweeper: cleans up the UI, simplifies the code and system, unships, optimizes performance 4. Grower: takes a product that has been built and iterates on it to improve Product-Market Fit 5. Maintainer: owns a mature system to make it secure, reliable, fast, and efficient as it scales Many people span across 2 roles, and sometimes 3 roles. I also notice that these roles are not really tied to job function -- eg. across Anthropic, some designers match category 1, some 2, some 3; same for engineers, PM, DS. A healthy team needs a mix of these, depending on the product: - A product that is new and pre-PMF needs people that are strong at 1+2+3 - A product that is growing and has found PMF needs 2+3+4 and some 5 - A product that has strong PMF needs 3+4+5 and some 2 Maybe product roles of the future will look more like this, and less like the domain-specific roles of today?
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Eduardo Tello retweeted
NEW from Datadog: it's Lapdog! Ever wondered what your AI agent was actually doing? Our latest free project runs locally and traces reasoning and tool calls in Codex, Claude Code, and Pi. You can now see what your agent is REALLY doing, live: lapdog.datadoghq.com/
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Eduardo Tello retweeted
Unpopular opinion: "AI makes everyone a developer" is true the same way "cameras makes everyone a photographer"
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Eduardo Tello retweeted
The succession everyone called for years just happened, and it's the most revealing personnel decision in tech this year. Apple is the company most behind in AI: Siri delayed three times, Apple Intelligence launched with hallucinated news headlines, and the upgraded assistant is reportedly going to be powered by Google Gemini under the hood. The obvious move was to put a software or AI executive in the CEO seat. Instead the board picked the guy who runs hardware engineering. Ternus has been at Apple 25 years. He's a mechanical engineer. He's never run software, services, or AI. His resume is iPhone, iPad, Mac, AirPods, Apple Watch, Vision Pro, and the M-series silicon transition. He is the silicon-and-systems candidate. Cook leaves with the receipts. Market cap from $350B to $4T, a 10x in 14 years. Revenue from $108B to $416B, nearly quadrupled. Services from a footnote to a $100B business. He inherited a hardware company and built a recurring-revenue platform on top of it. The market said thanks by selling AAPL down 1% after hours. The Ternus pick tells you what Apple's board actually believes about the next decade. The AI race won't be won at the model layer where Apple is hopeless and renting from Google. It'll be won at the silicon layer (on-device inference, custom NPUs, thermal envelope, battery), the form factor layer (glasses, wearables, ambient computing), and the integration layer (the chip talking to the OS talking to the model). All hardware-adjacent problems. All Ternus problems. The bear case is straightforward. Apple just promoted the executive least connected to the technology that's eating the world, at the exact moment software-native companies (OpenAI with Jony Ive's device, Meta with Ray-Ban, Google with Gemini-everything) are coming for the iPhone's distribution. A mechanical engineer running the most valuable consumer software platform in history. That's a real bet. The bull case is the same fact framed differently. Every competitor is converging on the realization that AI hardware (the device the model lives on) is the next platform, and Apple has spent 25 years building exactly that. Ternus shipped Apple Silicon, the only credible non-Nvidia AI chip in a consumer device. He runs Vision Pro. He inherited the robotics team in the April reorg. The boring read is succession planned years in advance, no surprise. The interesting read is that Apple just told you it doesn't think the AI race ends with the best chatbot. It thinks it ends with the best device. And it picked the person who builds devices.
BREAKING: Tim Cook steps down. Ternus to CEO.
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Eduardo Tello retweeted
commuting an hour to work just to use a laptop that was already at home
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Eduardo Tello retweeted
Designers suddenly feel the need to explain that «design is more than just outputs». That itself is a bad sign. Unfortunately, designers cooked it themselves. Designers had a problem I called Figmaism – an obsession with tools and visuals at the expense of other (and more important) skills. We knew hard skills are only a fraction of designers’ competencies. But we still kept talking mostly about new Figma features and pretty visuals to impress other designers (instead of customers). One reason is a defence mechanism - it's easier to hang out in Figma than to face KPIs, OKRs, and roadmaps (AKA the things that actually matter). Designers shouldn’t be surprised that design is being reduced to output because they helped create that reduction. So if designers failed to make the case when the profession had more leverage, I’m not sure why we expect others to buy it now.
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Eduardo Tello retweeted
After advising 50+ consumer companies over the last year, the one thing that separates those who can execute and those who can't: Having a full-time designer in the room at all times I've met with countless companies that have raised millions—and even one that has raised billions—that do not even have a designer on payroll. This makes product development broken: 1/ You simply cannot have constructive conversations about ideas without visualizing them in real-time 2/ Your experiments will frequently have inconclusive results because users cannot discover features or they misunderstand how they work 3/ There is no one who can galvanize the team with a vision of what the product could look and feel like And to be abundantly clear: I'm not referring to visual UI or graphics. I'm talking about someone who can think through the fundamental building blocks of product comprehension—like navigation, interaction and copywriting—and is technically savvy enough to visualize those components in high resolution. There can certainly be exceptions to not having a designer, like where the CEO is an exceptional visual thinker, but that does not scale beyond a small team. At the end of day, products live and die in the pixels: it's what the users see and tap. And without someone shepherding that process, you are effectively wandering the desert blind.
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Eduardo Tello retweeted
Opus 4.7 is insane guys. It one shotted my session usage limit.
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Eduardo Tello retweeted
I keep thinking I miss having someone like Steve Jobs in the industry. He had some standards. He cared about quality, coherence, and making great products. He could be ruthless and he had plenty of flaws, but it still felt like he and Apple were trying to make something genuinely great above all else. They had their opinions and you could respect that. They didn't try to force you, but make their case why they think it's good. Now tech feels driven by trend chasing, fear, scale, revenue comparisons, endless games and everyone talks their book. Investors come first, business goals next, and users last if not at all. I wish there would still someone like Steve still around
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Prototying in Figma now feels like you just intentionally want to purnish yourself.
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Eduardo Tello retweeted
Google is now asking PM candidates to open Cursor and build a working prototype in 45 minutes. Not engineers. Product managers. Figma does it. Perplexity does it. v0 does it. It's been confirmed on Blind and I've had candidates come back from these rounds stunned because nothing in their prep covered it. The round doesn't test whether you can code. It tests whether you can think through a product problem and make it real while someone watches. Scoping, trade-offs, what to build first, what to skip, how you handle the moment something breaks. All the product judgment that used to happen in a whiteboard case now happens in a live IDE. No framework saves you here. CIRCLES doesn't help. A product sense structure doesn't help. You either have reps in these tools or you freeze for 45 minutes while the interviewer writes their notes. Google removed the standalone technical interview for PMs entirely. They replaced it with this. The bar moved from "can you talk about technology" to "can you build with it while we watch." The candidates practicing behavioral answers and product cases are preparing for 4 out of 5 rounds. This is the round they don't know exists yet. And it's the one with a zero percent recovery rate. A mediocre behavioral answer still passes. A blank screen doesn't.
OpenAI pays $860K. Google runs 10 rounds. And most PM candidates are still prepping with frameworks from 2023. I've coached 200+ PM candidates. 30+ landed AI PM offers in the last 12 months. Five things shifted in the interview. First, they test whether you've built AI. "I understand transformers" used to pass. Now they ask you to walk through a production model that degraded and what you did. One candidate at Google: "They asked me what the F1 score was. I said I'd have to check. Interview was over in their minds." Second, vibe coding is a real round. Google, Figma, Perplexity. 45 minutes to build a working prototype in Cursor or Bolt. If you've never opened these tools, no framework saves you. Third, AI product sense replaced traditional product sense. Google removed the standalone technical interview for PMs. They want model-layer vs app-layer separation, safety without prompting, and prioritization with real math. Not "high/medium/low." Fourth, behavioral questions got specific. "Tell me about a failure" became "Walk me through an AI product decision you made that seemed right but you'd approach differently now." Generic STAR doesn't survive. Fifth, safety is tested everywhere. Anthropic has a dedicated round. OpenAI embeds it throughout. If you hit minute 40 without mentioning it, you've told them you don't understand the job. I recorded a full unedited mock with Dr. Bart Jaworski (12,000+ PMs helped, ex-Microsoft AI PM) showing how to handle all five: youtu.be/vPQCsAxWJ70
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Eduardo Tello retweeted
My boomer uncle saved $1.2 million for retirement. - drove a 2003 Honda until it felt apart - packed his lunch everyday for 33 years - had a whole list of things he was going to do He died 2 weeks before retiring
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Eduardo Tello retweeted
110-year-old Turkish grandma shares her secret to a long life: "i never once used Microsoft Teams"
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