We're excited to release the State of Generative Media Report, Volume 2. Generative media has moved from experimentation into production and that shift looks different across every industry. Built from fal’s own platform data, the report explores how AI image, video, audio and 3D are evolving, written by the people at fal building the models, infrastructure and products behind the shift.

Chat, is this tuff or not?

I made this with GPT-6 Astra and @fal PATINA GPT-6 Astra might be the best model I've seen for 3D intelligence and it becomes much more powerful with fal PATINA.

Introducing fal's H3 Max Director, the first natively continuous real-time frontier video model for action-controlled long-form generation. Unlike H3 Max and other video models, H3 Max Director generates a single continuous video stream, maintaining context over time rather than chaining together discrete clips. It’s the technology behind fal.live, our experimental infinite AI livestream where viewers interact with and shape what gets generated in real time. Now, we’re making the underlying model available via API. For the first two weeks, all H3 Max Director generations are 75% off.

We’re pleased to offer Dreamina Seedance and Seedream models to select U.S. organizations through fal’s enterprise platform. Enterprise customers can now securely access these leading AI models with U.S. hosting.

Validation is a mirage. “How do you validate if it’s going to work?” “How do you know if people will buy it to not?” “How do you validate product market fit?” “How do you validate if a feature is worth building?” “How do you validate a design?” You can’t. You can’t. You can’t. You can’t. You can’t. I mean you can, but not in spirit of the questions being asked. What people are asking about is certainty ahead of time. But time doesn’t start when you start working on something, or when you have a piece of the whole ready. It starts when the whole thing hits the market. How do you know if what you’re doing is right while you’re doing it? You can’t be. You can only have a hunch, a feeling, a belief. And if the only way to tell if you’ve completely missed the mark is to ask other people and wait for them to tell you, then you’re likely too far lost from the start. If you make products, you better have a sense of where you’re heading without having to ask for directions. There’s really only one real way to get as close to certain as possible. That’s to build the actual thing and make it actually available for anyone to try, use, and buy. Real usage on real things on real days during the course of real work is the only way to validate anything. And even then, it’s barely validation since there are so many other variables at play. Timing, marketing, pricing, messaging, etc. Truth is, you don’t know, you won’t know, you’ll never know until you know and reflect back on something real. And the best way to find out, is to believe in it, make it, and put it out there. You do your best, you promote it the best you can, you prepare yourself the best way you know how. And then you literally cross your fingers. I’m not kidding. You can’t validate something that doesn’t exist. You can’t validate an idea. You can’t validate someone’s guess. You can’t validate an abstraction. You can’t validate a sketch, or a wireframe, or an MVP that isn’t the actual product. When I hear MVP, I don’t think Minimum Viable Product. I think Minimum Viable Pie. The food kind. A slice of pie is all you need to evaluate the whole pie. It’s homogenous. But that’s not how products work. Products are a collection of interwoven parts, one dependent on another, one leading to another, one integrating with another. You can’t take a slice a product, ask people how they like it, and deduce they’ll like the rest of the product once you’ve completed it. All you learn is that they like or don’t like the slice you gave them. If you want to see if something works, make it. The whole thing. The simplest version of the whole thing – that’s what version 1.0 is supposed to be. But make that, put it out there, and learn. If you want answers, you have to ask the question, and the question is: Market, what do you think of this completed version 1.0 of our product? Don’t mistake an impression of a piece of your product as a proxy for the whole truth. When you give someone a slice of something that isn’t homogenous, you’re asking them to guess. You can’t base certainty on that. That said, there’s one common way to uncertainty: That’s to ask one more person their opinion. It’s easy to think the more opinions you have, the more certain you’ll be, but in practice it’s quite the opposite. If you ever want to be less sure of yourself, less confident in the outcome, just ask someone else what they think. It works every time.

🇧🇷 Another Brazilian buffet, I didn't want to be annoying making a video because kinda busy but this one extra interesting because it was at the airport in Viracopos near Sao Paulo It's Azul Airlines' main airport, Azul means blue and is the same founder and CEO as JetBlue in America, his name @davidneeleman He's also interesting because his grandfather was born to Dutch immigrants in Utah! But then he himself was born in Sao Paulo, and lived there until he was 5 years old, then he moved to the US where he founded JetBlue, WestJet and a few more airlines Later he came back to Brazil to start Azul which quickly became the biggest airline here It's similar to JetBlue, it's not luxury but also not cheap, it's comfortable but basic, but with great service etc. Anyway back to the buffet, it's great the airport has a buffet cause it means you can eat healthy which is always a big problem when you're traveling Today I had steak, chicken, eggs, potatoes, some rice and beans and tomatoand cucumber with sparkling water BOM APETITE 🇧🇷

internet moves fast, your marketing should be able to keep up with it. hope our friends at @anthropicai don't mind that we are expanding the bit.

I think this is reasonable to add but can you not tweet stuff that isn’t true? This is not coming in the next version of Bun.