@dovhoffman

@WeberShandwick Vice President, B2B Marketing • @AMABaltimore Vice President of Sponsorship + Past President • @TowsonU Alumni

 Baltimore, MD
dovhoffman.com
Joined March 2009
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617Media
Replying to @dovhoffman
Here, I delve into my top takeaways and learnings from this year’s conference, which I hope will inspire your B2B marketing efforts. 4/8 linkedin.com/pulse/2023-ana-…

2023 ANA Masters of B2B Marketing Conference: Top Lessons From the Experts

In June, the hottest Orlando ticket in town wasn’t Disney World or Universal. It was the Association of National Advertisers (ANA) 2023 ANA Masters of B2B Marketing Conference presented by LinkedIn.

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From David van Schaick: Brand building is as important at the bottom of the B2B funnel as the top B2B brands don’t just need the salience to make it onto buyers’ shortlists, but must also win their confidence during the purchase process. marketingweek.com/brand-buil…

Brand building is as important at the bottom of the B2B funnel as the top

B2B brands don’t just need the salience to make it onto buyers’ shortlists, but must also win their confidence during the purchase process.

marketingweek.com
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Dov Hoffman retweeted
Ad Age
@adage11 Mar 2024
The agencies on this year’s #AdAgeAList have thrived creatively, financially and culturally amid industry disruption. They demonstrate market-moving thinking in all its forms, from social and influencer to media-led strategies, earned media and more. ow.ly/kYj550QQ7sJ

Introducing the 2024 Ad Age Agency A-List winners

No matter their specialty, the agencies on this list pour creativity into their disciplines using all the tools at their disposal to connect consumers with brands.

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Check out the @AMABaltimore event featuring @amyfriedman02 on the panel! #Barbie #PROFILESpeeps @ProfilesBmore 💫
AMA Baltimore@AMABaltimore8 Jan 2024
🎬 In our next #AMAinthePM session on 1/30, you’ll hear from our panel of experts on how brand partnerships used in the Barbie movie promotion can be applied to your own marketing strategies. Thanks to our event partner, Media Works! Register here: ow.ly/btt950Qolw2

AMA in the PM: It's a Barbie World: How Smart Marketing Made the Barbie Movie - AMA Baltimore

The Barbie movie proved strategic marketing is smart marketing that can catapult critical success. But, what if you don’t have a marketing budget or a brand identity like Barbie? In this AMA in the...

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AMA Baltimore is pleased to announce the 2023-2024 Chapter Theme: Connect. Engage. Inspire. 💡Read how we are continuing to fuel, inspire, and deepen connections within the Greater Baltimore community of trailblazing marketing professionals: ow.ly/1fiT50Quyz5
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Dov Hoffman retweeted
Ad Age
@adage7 Jan 2024
Advertisers and publishers are in a race to test Google’s Privacy Sandbox, which will fundamentally alter the web economy. ow.ly/QGkX50Qorba

Google shuts 1% of cookies—how ad tech players are preparing

Advertisers and publishers are in a race to test Google’s Privacy Sandbox, which will fundamentally alter the web economy.

adage.com
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The popular design platform FigJam’s merger with Adobe may have fallen flat, but that hasn’t stopped users from embracing its new AI tools. f-st.co/DrgZyjy

Figma is betting its AI can make meetings less terrible—even without Adobe’s backing

The popular design platform Figma's merger with Adobe may have fallen flat, but that hasn’t stopped users from embracing its new AI tools.

fastcompany.com
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🎉Our new website is officially live! Designed with YOU in mind, the sleek design and improved functionality mirror our commitment to connect, engage, & inspire the greater Baltimore marketing community. Take a scroll for yourself here: ow.ly/MypT50Q70fc
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Dov Hoffman retweeted
Ad Age
@adage29 Oct 2023
Amazon took the No. 1 spot in Ad Age’s just-released ranking of the world’s top 100 advertisers with $20.6 billion in 2022 worldwide spending. See more from Ad Age World’s Largest Advertisers 2023 with stats and facts on the top 100 advertisers. 📊 ow.ly/fO7050Q1E3R
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In this @OpenViewVenture blog post, @jonmiller shares his POV on why the old playbook needs to be thrown out and outlines the new B2B marketing playbook: openviewpartners.com/blog/ne…
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Dov Hoffman retweeted
Litmus@litmusapp10 Aug 2023
Are email marketers using AI? 🤖 33% of email marketers we surveyed are not using AI—and not planning to do so. 25% aren’t using AI currently, but plan to in the future. 🔍 For more insights like this, download our latest State of Email Design report: lit.ms/3rHIiHW
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Well done, @TowsonU. #TUproud
Towson University@TowsonU6 Aug 2023
Here's the latest in TU News: Q&A: TU creative director on the campus murals going viral bit.ly/47jumV3

News

Read recent news about the people, places, programs and happenings at TU.

towson.edu
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Take it from Barbie: A Masterclass in Loyalty Marketing capitolcommunicator.com/take…

Take it from Barbie: A Masterclass in Loyalty Marketing

Capitol Communicator has a post by Response Labs that there are lessons to be learned from the success of the Barbie movie marketing campaign.

capitolcommunicator.com
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Just announced: two new features launched. 1️⃣ To identify your most engaged and profitable audiences, we’ve introduced the new Audiences report. 2️⃣ You can now set a default value for a conversion event. Test them now! → goo.gle/3YisjfV
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We are still wrapping our minds around everything we learned about the digital ecosystem at last week’s #AMAinthePM: Embracing Change in an Ever-Evolving Digital Ecosystem! We hope everyone had a great time and can not wait for the next #AMAinthePM! 🏢: @PriceModern
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In June, the hottest Orlando ticket in town wasn’t @WaltDisneyWorld or @UniversalORL. It was the @ANAmarketers #ANAB2B Conference presented by @LinkedIn. 1/8
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• @lindaboff, @generalelectric • @lishaperez, The B2B Institute • @mmarcellin, @JuniperNetworks • @jlowesmart, @SMART_Tech • @MalindaSandman, @Mailchimp • Tom Clendenin, @CNBC • @gregboosin, @Mastercard • @mrsparkes, @googlechrome 7/8
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Lastly, major kudos to the ANA staff and team for putting on such a memorable and thought-provoking event. 8/8
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