@litmusapp

Litmus is a core component of your marketing tech stack, allowing you to create, personalize, test, review, & analyze every email you send. #MakeEverySendCount

 Boston, MA
litmus.com
Joined March 2008
  • Tweets36.8K
  • Following17.6K
  • Followers26K
9.5KMedia
Meet your pre-send email accessibility checklist ✅ Run your email against 20 checks, aligned with the Americans with Disabilities Act (ADA) and European Accessibility Act (EAA). Get your checklist: lit.ms/3X7gOsg
Graphic titled 'Email accessibility checklist' highlighting tools and guidelines for creating inclusive email content, referencing ADA and EAA standards.

ALT Graphic titled 'Email accessibility checklist' highlighting tools and guidelines for creating inclusive email content, referencing ADA and EAA standards.

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You know your email accessibility needs improvement—but where should you start? 🤔 Glad you asked! Check out this step-by-step guide to improving email accessibility with the help of Litmus. 💪 litmus.com/blog/accessible-e…
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Last week’s State of Email webinar was fantastic! We loved seeing all our fellow email geeks lighting up the chat. 🔥 Feeling some FOMO? Don’t worry—you can catch the full replay here: validity.com/resource-center…
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How are your QA skills? Would you be able to find hidden issues in an email with a quick scan? 👀 Check out our blog for expert tips on email testing and QA steps you can add to your process today: 👉 bit.ly/3IjgEJI
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We're at Email Innovations World! Are you? 👀 If so, swing by booth #107 to pick up a Litmoose before heading to Stefanie Tam and Megan Farquharson's session today at 12:40pm!
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Can't wait for Email Innovations World!  🤩 🌎 We've got a suitcase of Litmoose (Litmice? Litmooses?) and for Phoenix June 3-4! Stop by booth #107 to pick up your new best friend. 🫎 We also have our own session at 12:40 on 6/3. Don’t miss it! lnkd.in/eid8Wesq
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If your email has a CTA that's hard to find or broken, you could be losing out on some serious conversions! 👀 Learn how to craft bulletproof CTA buttons that will be seen by all subscribers, regardless of email client or viewing preferences. 💪 lnkd.in/ejsZAt_X
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This week, we’re heading to downtown Boston to meet our new teammates at Validity! With two full days of activities, we might be a little slow to respond. Thanks for your patience and keep your eye out for event pics!
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Personalization in email marketing has come a long way, but is it fancy enough???
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Litmus was acquired by @TrustValidity! ➡️ Customers: Litmus is still here—and we’re not going anywhere. Let's chat about how Validity’s solutions can give your workflow a boost! ➡️ Litmus community: thank you for making this monumental event possible. 💌 lit.ms/448Kb1V

Validity Acquires Litmus, Advances Leadership as Best-in-Class Global Provider of Marketing Success...

Validity, Inc., the leading provider of marketing success and customer data intelligence solutions has acquired Litmus!

validity.com
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Inclusivity and accessibility are often used interchangeably, but they’re not the same. While both are foundational elements, they're part of a broader approach: universal design. Here's why it’s important in email marketing ➡️ lit.ms/4iZ1BlZ
Graphic showing three nested circles against a light blue background to illustrate design concepts. The largest, outer circle is labeled "Universal Design," surrounding a smaller, middle circle labeled "Inclusive Design," which encloses the smallest, inner circle labeled "Accessible Design.

ALT Graphic showing three nested circles against a light blue background to illustrate design concepts. The largest, outer circle is labeled "Universal Design," surrounding a smaller, middle circle labeled "Inclusive Design," which encloses the smallest, inner circle labeled "Accessible Design.

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Okay, we’ll admit it—we’re a bit customer-obsessed. 🤭 Watching our customers crush it as email marketers is our favorite thing. So, being recognized with 42 badges across 6 categories for the @G2dotcom Spring Awards? We’re beyond grateful. 💌
Image displaying an award poster with the title 'Thank you for 42 badges across 6 categories.' It includes six badges for categories such as Best Results Enterprise, Best Relationship Mid-Market, Easiest to Use Enterprise, Best Meets Requirements Enterprise, Fastest Implementation Enterprise, and Best ROI Enterprise, all scheduled for Spring 2025.

ALT Image displaying an award poster with the title 'Thank you for 42 badges across 6 categories.' It includes six badges for categories such as Best Results Enterprise, Best Relationship Mid-Market, Easiest to Use Enterprise, Best Meets Requirements Enterprise, Fastest Implementation Enterprise, and Best ROI Enterprise, all scheduled for Spring 2025.

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Did you know that Litmus integrates with @HubSpot? 🧩 This includes automated email testing, helping you easily preview your email across 100+ email clients and devices. 🔎 Jesse Cunningham and Jessica Materna share the highlights—full video: lit.ms/4bXSy25
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Severance finale happening soon. What are you going to look forward to on Thursdays now? 👀 Here’s one idea: Litmus Weekly—a newsletter about email marketing, filled with the latest, handpicked content and news. Hits your inbox every Thursday. 🔗 lit.ms/4kFqnc9
Image featuring a character from the TV show "Severance," giving a serious expression with a caption that reads, "Fixing a white line in Outlook. The work is mysterious and important." The background includes blue starry graphics.

ALT Image featuring a character from the TV show "Severance," giving a serious expression with a caption that reads, "Fixing a white line in Outlook. The work is mysterious and important." The background includes blue starry graphics.

Split image showing two expressions of the same person, with 'Litmus Daily' on a logo in the top left and 'Litmus Weekly' on a logo in the bottom left.

ALT Split image showing two expressions of the same person, with 'Litmus Daily' on a logo in the top left and 'Litmus Weekly' on a logo in the bottom left.

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This #DebunkingDay, we’re taking a look at the assumption: Interest Signals don’t help with email engagement. 🔍 We put it to the test… and the result? They actually do help—not only with engagement but also conversions! 🎥Full video via @ActOnSoftware: lit.ms/40wkfcL
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At Litmus, we do our best work when we feel our best. That’s why we offer wellness days to unplug and recharge. ☀️ Tomorrow (March 7th), we're observing #NationalEmployeeAppreciation & #NationalDayOfUnplugging. We'll be back Monday, ready to help you make every send count! 💌
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#AdobeSummit is just around the corner! Will we see you there? 👀 Swing by booth 490B to meet us IRL, snag a Litmoose plushie 🫎, and learn how to get the most out of Adobe + Litmus. 🗓️ Want some 1:1 time? Book an on-site meeting with us! lit.ms/4h35i8i
Promotional poster for Adobe Summit 2025, titled "Explore the future of customer experience," featuring vibrant, abstract wave graphics in red and blue. Event details mentioned: March 17-20, Las Vegas and online, with a discount code provided for savings.

ALT Promotional poster for Adobe Summit 2025, titled "Explore the future of customer experience," featuring vibrant, abstract wave graphics in red and blue. Event details mentioned: March 17-20, Las Vegas and online, with a discount code provided for savings.

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🔮 The future of personalization isn’t about flashy features or endless data. It’s about creating invisible experiences—moments so seamless, you won’t even notice they’re personalized. Join us to prepare for the next iteration of personalization: lit.ms/42IgTGk
A graphic on a blue-to-purple gradient, with white text on top that reads "The endgame for personalization is an invisible moment." Below the quote is the Litmus logo, and text reading "featuring Forrester." Below that is a pill box in white with blue text reading: lit.ms/personalization-in-2025

ALT A graphic on a blue-to-purple gradient, with white text on top that reads "The endgame for personalization is an invisible moment." Below the quote is the Litmus logo, and text reading "featuring Forrester." Below that is a pill box in white with blue text reading: lit.ms/personalization-in-2025

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Once again, our customers have made us the #1 Email Testing platform in the @G2dotcom Grid® Report! 🏆 For the 7th straight time, Litmus has been named category leader—outperforming 40+ email testing tools. 📊 Get the full report: lit.ms/4hMpYmj
Promotional graphic for Litmus titled 'Create better emails using the #1 email testing platform.' Includes a call to action button encouraging viewers to get the report. Features the G2 Grid® Report for Email Testing, Winter 2025 with various performance rankings visualized in a grid format, highlighting leaders, high performers, niche categories, and satisfaction scores as of November 19, 2024.

ALT Promotional graphic for Litmus titled 'Create better emails using the #1 email testing platform.' Includes a call to action button encouraging viewers to get the report. Features the G2 Grid® Report for Email Testing, Winter 2025 with various performance rankings visualized in a grid format, highlighting leaders, high performers, niche categories, and satisfaction scores as of November 19, 2024.

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Happy Valentine's Day #emailgeeks 💌
Illustration of a heart-shaped card emerging from an envelope with the text "I would never unsubscribe from you" on a background decorated with smaller hearts.

ALT Illustration of a heart-shaped card emerging from an envelope with the text "I would never unsubscribe from you" on a background decorated with smaller hearts.

An illustrated image depicting a light pink envelope with a card sticking out. The card has a larger pink heart with the phrase "IN LOVE" in the center. The background consists of smaller pink and red hearts with the text "I hope this email finds you" above the envelope.

ALT An illustrated image depicting a light pink envelope with a card sticking out. The card has a larger pink heart with the phrase "IN LOVE" in the center. The background consists of smaller pink and red hearts with the text "I hope this email finds you" above the envelope.

Illustration of a greeting card emerging from an envelope, featuring a blue heart with the text "My love language? NO EDITS. THIS IS APPROVED." on a background with light blue hearts.

ALT Illustration of a greeting card emerging from an envelope, featuring a blue heart with the text "My love language? NO EDITS. THIS IS APPROVED." on a background with light blue hearts.

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