Just a reminder... we cover #everythingemail

A/B testing is powerful. But what content should you test, really? reallygoodemails.com/school/…

Behavioural data and email marketing theemailfactory.com/good-beh… #emailengagement #emailmarketing

Making emails more useful – Part 2: Content marketing theemailfactory.com/making-e… #contentmarketing #emailengagement #emailmarketing

Making emails more useful — Part 1: Personalisation and targeting theemailfactory.com/making-e… #emailtargeting #emailengagement #segmentation #emailmarketing

AI fatigue is real for consumers marketingbrew.com/stories/ha… @MarketingBrew #emailai #emailmarketing

3 ways marketing automation platforms are being reinvented martech.org/3-ways-marketing… @martechismktg #marketingautomation #emailstrategy #emailmarketing

Why AI hasn’t solved marketing’s time problem martech.org/why-ai-hasnt-sol… @martechismktg @kathpay #emailai #emailmarketing

Which emails help build CLV? A guid to cross-sell flows martech.org/how-to-build-cro… @martechismktg #emaildeliverability #emailworkflows #emailstrategy #emailmarketing

🎵There's always something there to remind me🎵 - the 3 emails you should send litmus.com/blog/improve-cust… @litmusapp #emailmarketing

Don't overlook your email footer litmus.com/blog/the-email-fo… @litmusapp #emailfooter #emailmarketing

Q4 is upon us (that came around fast!) So here's the lowdown on subject lines from @litmusapp litmus.com/blog/best-email-s… #SubjectLines #emailmarketing

Creative thinking and technical knowledge aren't mutually exclusive. Understanding how email is built can make you a better marketer. From problem-solving to understanding what's possible, a little coding knowledge goes a long way. theemailfactory.com/8-ways-c…

A beautiful email design is only half the job. Getting it to work across different email clients, devices and platforms is where the technical expertise really comes in. Good email development isn't just about making things look right. theemailfactory.com/an-insid…

AI can help you write an email. But can it give your brand a personality? Repetitive phrasing, outdated information and generic messaging are all worth watching out for. Use AI as a tool, not a substitute for good marketing judgement. theemailfactory.com/6-ways-t…

Same template. Same hero image. Same old sale message. Sound familiar? Consistency is important for brand recognition, but repetitive emails can quickly become invisible. Give your subscribers something different to look forward to. theemailfactory.com/variety-…

Personalisation is about more than putting someone's first name in the subject line. It's about understanding your audience, knowing what they want and delivering content that actually matters to them. Better targeting. Better experiences. theemailfactory.com/making-e…

Not every email needs to sell something. Your subscribers have signed up to hear from you. Give them something worth reading, something useful or something genuinely interesting. Build a relationship, not just a sales pipeline theemailfactory.com/making-e…

There isn't always a silver bullet in email marketing. Sometimes it's the little things that make the biggest difference. The finer details of design, coding and deployment can add up to meaningful improvements over time. Sweat the small stuff. theemailfactory.com/sweat-th…

You've spent hours crafting the perfect email. Your customer might spend seconds looking at it. Make those seconds count. Keep your message clear, your design scannable and your CTA impossible to miss. #emailmarketing #emaildesign theemailfactory.com/email-ma…

The case for minimalism in email marketing More content doesn't necessarily mean more engagement. Sometimes the best email is the one that knows when to stop. Give your audience a clear message, a reason to care and somewhere to click.theemailfactory.com/the-case…