Tay

When I started doing SEO back in 2016, it was like this: You check Google results and if you want to rank on position 1 you just publish something better (bigger, more in depth, better research, etc.) than the current results. Almost guaranteed, the best content was getting position 1, even if it was a new website - content was king. Now, this is no longer the case. Today only authority sites (Forbes, CNN, Amazon, Reddit) rank for most queries. You can produce the best possible article on the internet and you most probably won't get anything in return. No first page of Google, no traffic, nothing. Unfortunately, there are many consequences of this change: 1/ Bloggers are no longer incentivized to write better content, so Google results are not improving. 2/ Authority sites are not interested in writing the best possible content because they can rank with mediocre content. 3/ Google is not serving the best content on the planet, and people are looking elsewhere. If I'm looking for a book, I search on Good Reads. If I'm looking for a recipe, Is search on Tik Tok. If I need a product, I search on Amazon. Or I can use Perplexity for in depth research of any topic. Etc. Game over Google.