Truth: Sarah Kate Ellis said “With the LGBTQ community wielding $1.4 trillion in spending power, and the fastest growing consumer segments being Black, Latino, and younger consumers, it’s no surprise that Target’s bottom line is down.” finance.yahoo.com/news/targe…
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WSJ Scoop Confirmed: wsj.com/business/media/adver…
We are excited to announce we have reached a definitive agreement to acquire @InterpublicIPG in a stock-for-stock transaction.
The transaction is expected to close in the second half of 2025. For more information, visit the Omnicom site: bit.ly/3OJsU6r
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RAGE: Some people are OUTRAGED that President Biden would not allow overt religious designs at the Easter event at the White House tomorrow.
REALITY: For generations, The American Egg Board “has worked with administrations of all stripes on the Easter Egg Roll at the White House. Every year, the same guidelines are sent out for the eggs kids can design for the event.
It is true that overtly religious egg designs are not permitted. But it has been that way under every president since 1976 — including under Donald Trump.” politico.com/newsletters/pla…
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📱Social media platforms have made it easier than ever to make in-app purchases. DISQO's new report explores purchase activity by demographics, influential factors in content, trust in sponsored ads and influencer content, and more. Get the data: hubs.li/Q028ZrYs0
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Born in Phoenix, Arizona, Mark Bingham lived in San Francisco, California, and traveled often to New York City. He owned The Bingham Group, a public relations firm with offices in both cities. A rugby player, Mark helped establish teams open to people of color, women, and gay men. On 9/11, Mark boarded Flight 93 en route to San Francisco to attend a fraternity brother’s wedding. He and others on the plane devised a plan to overpower the terrorists, likely saving the lives of many on the ground. Mark was 31 years old. #PrideMonth #911Museum
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🛍️#PrimeDay2023 is just around the corner! Nearly half (47%) plan to shop the major sale this year while another 41% said they were unsure if they would. For more #insights, be sure to Like and Follow our page on LinkedIn: hubs.li/Q01WPJCB0
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Digging into @GroupMWorldwide's latest ad forecast, two things stand out: 1. retail media continues to get hotter globally as CPG shifts more dollars there, and 2. user-generated content is drawing more ad dollars than ever. My story in @Digiday digiday.com/media-buying/gro…
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🥇DISQO’s Outcomes Lift product has been named a finalist in the @CynopsisMedia Measure Up! Awards for Best Advancement in Measurement! Learn what sets Outcomes Lift apart and how our clients @rrpartners and @lvcva leveled up their campaigns: hubs.li/Q01SZ7Md0
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We hope to see you at @adexchanger’s Programmatic I/O May 15-17 in Las Vegas! Find DISQO’s Darin Lentzer and Peter Brown to learn how how #DISQO’s Brand and Outcomes Lift can maximize your #adeffectiveness📈. #PROGIO
Learn more: hubs.li/Q01PSHJ90
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Happy #MothersDay from #DISQONation! New #DISQO #insights found that a whopping 85% of consumers shared that Mother’s Day is important to them, and more than half (51%) believe it’s important to give a personalized gift over generic gifts, like chocolate or flowers. 🎁
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🏠Spring home buying and selling season is in full swing. 12% of consumers are planning to purchase a new home in the next 6 months, and 48% of that group said the banking crisis delayed their purchase.
Keep up with customer expectations with #DISQO: hubs.li/Q01P70-p0
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🎧Listen up! Ahead of tomorrow's @iab’s Podcast Upfronts, learn how podcast listeners think about the ads they hear, as well as whether these messages compel them to action, in #DISQO’s new article. #IABPodcastUpfront
Read it here: hubs.li/Q01Pn5jP0
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1 in 5 consumers have purchased an item from a brand after seeing their in-game ad. Gaming is a compelling ad medium for raising brand awareness and driving meaningful outcomes among a highly-engaged audience. Set your in-game advertising up for success: hubs.li/Q01NZX4L0
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BREAKING: In response to the recent string of horrific mass shootings, Gen Z leaders are organizing a SIT-IN at the U.S. Capitol on June 6th.
Family members of shooting victims are joining forces, and are not backing down. They’re demanding that Congress immediately vote to ban assault weapons like the AR-15 style rifle, which was used to slaughter at least eight people yesterday at the Allen, Texas outlet mall — and at so many other mass shootings at schools, churches, supermarkets, movie theaters, parades and EVERYWHERE in today’s America.
It's time for Congress to do more to protect kids than protect the NRA.
🧵 In 2018, my cousin & best friend Alex Schachter was killed by a gunman with an AR15 in Parkland. I am sick & tired of congressional inaction. On June 6th, I will sit-in at the US Capitol to demand a vote to #BanAssaultWeapons. I invite others to join me.
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DISQO's new podcast report found that 33% of listeners like a brand more when it’s advertised within a podcast they enjoy or in one with a host they prefer. @MediaPost's @rayschultz explores key implications for brands regarding this growing medium: hubs.li/Q01NR8cF0
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Podcast ads are an excellent opportunity for brands to connect with their audience. #DISQO surveyed 34K+ consumers to bring you the latest #insights on consumer perceptions about podcast advertising.
Download the report: hubs.li/Q01Nzckg0
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This is 6 year old Noah Posner.
He loved Batman.
In 2012, a gunman used an AR-15 to kill Noah & 25 others in Sandy Hook Elementary School.
Call @SenSchumer @SpeakerMcCarthy at (202) 224-3121 today to urge them to give us a vote on the bill to #BanAssaultWeapons.
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🍪 To prepare for the future of online identity, brands should use first and zero-party data.📈 First-party data is a strong foundation for advertising attribution and market research, while zero-party data provides richer #insights.
Read the article: hubs.li/Q01MZncX0
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DISQO #MRX champions Bonnie Breslauer and @RoddyKnowles will be at @InsightsMRX’s Annual Conference next week! Chat with them about DISQO’s robust audience capabilities, data quality, the impact of AI on the market research industry, and much more. hubs.ly/Q01MmZYv0
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While Twitter is – and will remain – a risky playground for marketers, it’s a platform that most are not ready to abandon. Get #insights from Elon Musk and @NBCUniversal's Linda Yaccarino and discover how you can make the most of Twitter's unique audience: hubs.li/Q01MznsR0
