Brand & Web designer for startups ∙ Worked with Context Dev (YC S26), Knowlify (YC S25), ColdIQ ($7M ARR)
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Joined July 2025
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I did the brand identity for context(.)dev (YC S26) in 3 days
They're backed by YC and they needed the whole thing done fast
They didn't want to change their logo, but they wanted a completely new brand around it
So here's how the 3 days went
Day 1:
I did the mood boards. I made 4 different options so they could see a few directions, and they picked the one they liked the most
Day 2:
I made 3 visual identity concepts based on that mood board. Each one had 8 slides showing how the brand could actually look when it's being used
Day 3:
Once they picked a concept, day 3 was all about building it out. I extended the brand, made the brand assets and put together the brand guidelines, which ended up being around 34 pages
I also made a custom shader for them in those 3 days, which I'm pretty happy I managed to fit in
Honestly the project was tough. With a timeline that short you have to turn things around really fast and there's not much room to go back and forth
But it was fun and worth it
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I’ve stopped using Photoshop for my mockups (mostly)
I generate all my mockups with ChatGPT now, it’s really good at image generation, especially anything that looks like real photography
The tricky part was always putting the actual design on it
Whenever I gave ChatGPT the design and asked it to place it on the mockup, it would mess things up
The logo would change, extra things would show up, etc
So I always had to open Photoshop and place the original design myself
Now Claude does that part
Once I have the mockup, I ask Claude what canvas size I need based on the mockup size
I design at that size, give both to Claude and tell it to place the design on the mockup & match the lighting & texture
It doesn’t change anything in the design, it just puts the actual design on the image
So now every client project gets its own custom mockups, made for that brand
Has honestly been a game changer for me
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Guess who did @getcontextdev new rebrand? 👀
We raised $9M to give your agents the internet.
Led by @generalcatalyst, with @orangecollectv and Robinhood Ventures.
Search, scrape, crawl, monitor with one API trusted by 800+ customers.
We’re making it ridiculously easy to build with web data.
I made the initial design direction myself
Then told claude to iterate on the design while following the established style & hierarchy
It did a fantastic job
The only thing left now is taste (should keep on evolving, not just do what's trendy) & the idea
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