CEO & Co-Founder Remerge. Mobile Ad Tech Fanatic. Airbnb Superhost. Top 50 Hearthstone Legend.
Berlin
Joined December 2008
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🚀 Kudos to The Trade Desk. Who would have thought that DSPs could be in the Nasdaq-100 index? Crazy timing after the MediaMath bankruptcy.
globenewswire.com/news-relea…
On my way!! 🏃♂️💨
We’re back in Spain and couldn’t be more excited to kick off the #P9foundersummit 2023! T-minus 8 hours 🕣
Pan Katsukis retweeted
We’re back in Spain and couldn’t be more excited to kick off the #P9foundersummit 2023! T-minus 8 hours 🕣
Pan Katsukis retweeted
The IDFA isn't dead.
"3 ways to leverage the consenting cohort"
My latest on @appsflyer blog
appsflyer.com/blog/measureme…
I didn't attend #MWC23 this year. Has it been great? Is it recommended to attend in 2024? 😊
Q4 results of Adtech companies and their Q1 guidance + Rule of 40.
📉 Most predict revenue growth rates to decline even further in Q1
💰 EBITDA margin reduction in Q1 is expected as Q4 is usually the strongest quarter for Adtech. Still, everybody remains profitable (even Unity)
💡 ATT report from our friends at @AppsFlyer
📊 iOS budgets are 10% lower yoy but app install ad spend surged +65% in last 6 months
🤳 ATT opt-in rate at 46% overall
💲Global CPI for iOS increased from $2 to $3 after ATT rollout, now stabilized at $3
appsflyer.com/infograms/att-…
How did the programmatic app landscape change since the Mopub acquisition by Applovin? We are now 1 month since the shutdown of Mopub and here are the insights 👇
April 2022: They now have a market share of around 50% of the market share both Applovin and Mopub had together in 2018 - but the market is obviously much bigger than then. Since the announcement, they could move around 75% of Mopub's inventory to Applovin.
Happy one year ATT anniversary everybody! 🥰
I’ve done a small post on the impact in our ecosystem and shared some data on adoption, ad inventory development, and ad pricing.
linkedin.com/pulse/apples-at…
Tips to avoid the Great Resignation: Compensation is nr. 1, being valued by the company, valued by the manager, being productive (in any type of setup), being part of the cultural experience. #SapphireVisionSummit
Pan Katsukis retweeted
Despite the arrival of ATT, we delivered 153% more ad clicks and saw a 130% jump in re-engagements (unique app opens) for all of our retargeting campaigns combined (Jan–April vs. May–Aug 2021). Learn more about the state of app retargeting: remerge.io/the-state-of-app-…
Pan Katsukis retweeted
How are app marketers running programmatic campaigns after the arrival of ATT? Learn more from Pan Katsukis: bit.ly/304fn35
#idfa #mobilemarketing #retargeting
Pan Katsukis retweeted
We celebrated the 100th episode of our Apptivate podcast series with a special article featuring our CEO. Pan Katsukis @derpan shares the story of Remerge, his thoughts on the state of mobile advertising, and more. remerge.io/findings/blog-pos…
