Okay, let me get this straight: 1. Google publishes an official AI optimisation guide and explicitly confirm AEO and GEO are "still SEO." 2. They confirm their AI features run on RAG grounded in search ranking systems. So the thing that gets you ranked in search also gets you cited in AI. 3. They say you do NOT need llms.txt files, or to "chunk" your content for AI, rewrite it for AI systems, or overfocus on schema and structured data for AI. 4. Then they say what DOES matter is unique, non-commodity, people-first content with clear structure, a genuine point of view, and being actually helpful. 5. So their guide makes it clear that the playbook for AI search is the same one that good marketers and SEOs have always followed. Not a new discipline. The SEO industry has spent the last 2 years panicking, rebranding, and selling "AEO/GEO" courses. But better late than never, Google.