This is our exact LinkedIn content strategy responsible for $3.3M+ in client revenue: 1. Build the profile like a landing page: Headline = who you help + outcome + proof About section = their pain, your mechanism, your results, one DM cta Featured section = lead magnet or case study 2. Define your unfair advantage before you define your content strategy: - Proprietary data - Thousands of client conversations - Recognisable results - Patterns nobody else has seen at your scale 3. Build a content funnel: Some posts grow your audience, some build authority, some generate leads If every post is trying to do all three it does none of them Map your content to the job it's doing before you write it 4. Pick 5 recurring formats and repeat them forever: - Proprietary insight posts - Internal milestone breakdowns - Tool stacks - Lead magnets - Case study breakdowns Stop inventing new formats every week 5. Research what already works before writing anything: Find the top 10 creators targeting your exact audience, pull their highest performing posts from the last 90 days using Taplio or Scripe, analyse the hook, the structure, the visual, the proof, and the CTA 6. Add your original experience to a proven structure Take the format that worked for someone else and fill it with your data, your client results, your specific numbers, your pattern recognition The structure is proven and the information is yours 7. Lead with visuals that stop the scroll before the hook does: > A text hook takes up three lines > A strong visual dominates the entire mobile screen and communicates the idea before anyone clicks see more If the visual doesn't create curiosity on its own, rebuild it 8. Use specific numbers in every hook: - Zero to $10M in 18 months - 5,000 client conversations - 100 qualified meetings last month. - 12 tools behind the system Specific numbers create a reason to stop scrolling 9. Measure each post by its purpose not its likes A post with 40 likes that generated 8 qualified DMs outperformed a post with 400 likes that generated none Reach posts get measured on impressions and authority posts get measured on saves and profile visits, whilst conversion posts get measured on leads and booked calls 10. Repurpose your winners constantly Most of your followers never saw the first version New followers definitely didn't The proven idea gets a better hook, stronger proof, updated examples, and goes out again Over time you are building a library of formats that already work and the whole system gets easier YOU WILL REGRET NOT SAVING THIS