Real life, baby

The $HEEBOO Public Sale is Live! GET A 25% PURCHASE BONUS IN THE FIRST 24 HOURS. TGE on @solana. Powered by @metaplex

25% on TGE Here's the entire token distribution Utility coming next 🎒

Season 4 is here 🎒 The last three were just the beginning.

Japan’s largest toy company. Here to discuss the future. GM.

Solana just rang the closing bell @NYSE. We’re still open. 🫡

Looks bullish. Comfy in claynos

Comfy in Clayno. This is another long awaited piece of the plan, and a really special one for me. We will be the the web3 onboarders, the real ones, don't get it twisted. Claynosaurz is hitting velocity and gaining accolades and organic traction. Gaming, longform, product, shorts, all in place. But that was never going to be enough. We came here with a mission: to change the lives of creators, challenge an industry, and empower fans along the way. That is @HeebooOfficial I am so privileged to now call Sherry a team-member, and watch her cook beyond expectations with Andrew. And to work closely with her as we foster new IP and creators and build teams around them. There have been moments in the @Claynosaurz story that change everything, and level us up tenfold. This is one of these moments. This was the next step to make our team the real challenger. We are on a trajectory that defies any mold set by NFT projects. We always have been. Let's make history.

Yesterday we announced @HeebooOfficial. Today I want to tell you how we've set ourselves up for this and what it means for @Claynosaurz First, Claynosaurz: The core principle of HEEBOO is to acknowledge the fans, take them seriously, and reward them for their contributions. Without Claynosaurz, there is no HEEBOO. We’d have never discovered this opportunity without feeling it first-hand with our holders. Our Achievement System is capturing ongoing fan engagement and will help dictate token allocations for both Claynosaurz and HEEBOO. (More to come on tokenomics, soon) How we set ourselves up for the HEEBOO expansion: For 3 years, we've been iterating on strategies for scaling and tokenomics. The opportunity we’ve identified is not bogus, it’s addresses a $100b annual spend on content, and multi-trillion-dollar market behind that. Launching a token is a one-way door, and we didn’t want to burn an opportunity that in an asset class that is (1) unaddressed, (2) massive, and (3) requires blockchain technology to be fixed. The third point is important, it’s our edge, and it’s the reason we’re 3 years ahead of the curve. So, we moved into a new office. Built desks. Hired across the board. Organized fundraising. But more than the physical infrastructure, we built a team structure that could scale to this end. This team is 45+ people and exceptional in its talent, but it is special beyond that. We set early hiring rules and adhered to them along the way, mainly the Airplane Test and the Navy SEAL Standard (I can elaborate on these another time). It worked. The whole is stronger than the parts. Aside from the core team, we’ve been blessed with attracting veteran advisors across the industry. Recently, we’ve been leaning on one such industry veteran, but it became obvious she could be far more than an advisor. And sometimes the universe gives you a layup, a signal so obvious you can’t pass on it. Not serendipity, but a force that accelerates and empowers you to reach the goal; one that carries universal significance. The universe delivered one such force: Sherry Gunther Shugerman Sherry is an executive, entrepreneur, producer, and much more. She brought The Simpsons and Family Guy to life as a producer (the very first seasons we all know and love). She helmed studios and production divisions for Twentieth Century Fox, Warner Bros, Nickelodeon, Klasky Csupo and Hanna Barbera. She was part of the original team that launched the Cartoon Network. She's also a serial entrepreneur who understands emerging technologies, having built multiple startups in digital media, social gaming, and multi-platform brands. She quite literally teaches the class on entrepreneurship in the entertainment business. Today, Sherry joins me as Co-CEO of HEEBOO, and by extension Claynosaurz. When we first spoke with Sherry, it became clear that she saw what we saw: an opportunity to reinvent how entertainment brands are built and owned. She understood that the old studio model was broken. That lower production costs and distribution diversity meant a shift in how we approach storytelling. She didn't need convincing about Web3. It was obvious. Bringing Sherry on as Co-CEO feels like the culmination of that journey and the beginning of the next one. In any sector, the closer you get to a monopoly, the further you get from innovation. The entertainment industry has been an oligopoly for a century. But the tools are finally here to build differently. With HEEBOO, with Claynosaurz, with Sherry, we're building the future of entertainment. One where creators and communities own the IP together. Where brands are built on multiple platforms, not at the mercy of algorithms. Where quality storytelling meets Web3 infrastructure.

We’re thrilled to welcome Sherry Gunther Shugerman as HEEBOO’s Co-CEO. A two-time Emmy Award-winning media executive and producer, Sherry has led some of the most iconic shows in kids’ entertainment, including The Simpsons, Family Guy, Rugrats, Dexter’s Laboratory, and The Powerpuff Girls. She has helmed production at 20th Century Fox, Warner Bros., Hanna-Barbera, and Nickelodeon, & was part of the team that launched Cartoon Network. She’s also a serial entrepreneur behind successful kids’ media and consumer brands like ZooKazoo and The Beatrix Girls. Sherry most recently produced an animated series for Netflix with Zack Snyder. In her new role as Co-CEO of HEEBOO, Gunther Shugerman will oversee the studio’s continued growth as it expands its slate of original IPs, bringing her unmatched expertise in entertainment, gaming, and toys to help guide our next chapter. She will work alongside Andrew Pelekis, Co-CEO, to accelerate HEEBOOs mission of building a new model for how franchises are created, financed, and owned.

HEEBOO redefines how entertainment is created, owned, and experienced. The industry is broken. By validating ideas with Superfans, we’re building a market-driven franchise model where IPs start digital-first, monetize early, scale globally, and are co-owned by their communities. Built by the @Claynosaurz team.

Season 3, Week 4 🎒 New All-Time Highs: ‣ $20.9B weekly volume ‣ $4.5B 24h volume ‣ $431M assets under custody Show us your points 👇