
I sell stuff (using design). Vice President, Product Design @wearehims & @wearehers📍Austin, TX
Austin, TX
Joined November 2009
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- Following780
- Followers2.9K
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Dave Soderberg retweeted
Looking for someone who makes exceptional creative work, gets obsessive about why it works, and builds on that intuition with AI + code.
Come be my creative counterpart at Infinite Garden.
DM something you made + the creative thinking behind it
Dave Soderberg retweeted
Healthcare built for real life requires a complete reinvention of the current experience. Not an add-on feature or a retrofit. Starting today, we’re launching a fundamental reimagining of what it means to get people closer to feeling great.
@wearehers weight loss members are the first ones to feel it today, and we’re planning to bring it to all of our members soon.
Watch this space. We’re just getting started.
In healthcare, AI usually sits outside of care. It can answer a question, but it doesn't know your treatment plan or your doctor.
Today, that changes for @wearehers weight loss members. Our new doctor-led, AI-native care experience puts women, their providers, Care Teams, and AI in one ongoing conversation. This is intelligence embedded at every step of the care experience – personally tailored to track progress over time and help women reach their goals on their own terms.
youtu.be/odKIypnitss
Read more below, including important disclaimers.
Dave Soderberg retweeted
Love this @buzzfeed conversation with @dankenger. Brilliant design has the ability to power deeper connections with our customers, so it’s at the center of everything we do.
An experience that people can trust and actually enjoy transforms health. Our in-house creative team is showing the world what’s possible when you bring that to millions. 🚀✨
buzzfeed.com/business-news/h…
Dave Soderberg retweeted
generalists are about to win big
If you understand a little of tech, business, and people, and can connect everything fast.
you're sitting on a goldmine right now.
Dave Soderberg retweeted
we’re not really “designing” right now,
we’re just constantly switching contexts trying to not get left behind
every week there’s a new tool claiming to be the future → paper, pencil, magicpatterns, magicpath… now noon shows up with $44M and changes the narrative again
so instead of going deep, everyone’s just sampling everything
trying prompts here, generating screens there, tweaking in figma, jumping to code, back to AI again
half the industry is already inside code editors
the other half is still figuring out which tool is even worth committing to
fomo is doing more damage than we realise
because depth needs stability
and right now the stack itself is unstable
so no one is mastering anything
everyone is just trying to be early
eventually this will settle and a default will emerge
till then, we’re all just beta testers pretending to have a workflow 👀
Dave Soderberg retweeted
We founded Hims & Hers to help more people feel great. To disrupt a broken healthcare system and create a new model of health where innovators work together to deliver access to care that actually serves everyday people.
We align how we operate with where we see major growth opportunities and in a way that allows us to meet our customers where they are (and where they want to go). That’s why, later this month, Hims & Hers customers will have access to FDA-approved medications from @novonordisk as a part of a strategic collaboration.
The weight loss landscape is completely different today than it was when we first entered the category. FDA-approved GLP-1 treatments are now more accessible, with greater affordability and more flexible dosing options and form factors. These market changes are shifting consumer demand towards these branded medications.
We’re moving our model forward another step with this strategic shift in our US weight loss business. This evolution will make us the largest global consumer health platform providing access to more affordable, approved medications.
We will continue to innovate across our platform, keeping what’s best for consumers as our North Star. There's challenging, important work in front of us, and I've never been more excited about the path ahead. Just like we always do, Hims & Hers will rise to meet the moment.
More here: investors.hims.com/news/news…
Important info here: news.hims.com/disclaimers/di…
Dave Soderberg retweeted
✌️ It was a solid run at Block. From the first real design system for Cash, to the biggest redesign in company history, I'm proud of what we built.
Being picky about whats next, but DM me if you think you've got something cool brewing.
Dave Soderberg retweeted
Tonight, when our ad airs during the Big Game, we will continue a much-needed conversation around what healthcare should look and feel like in America: affordable, proactive, personalized.
When we start hard conversations, we expect challenges along the way. But we won't ever stop advocating for better until the system becomes better for everyone.
news.hims.com/newsroom/the-h…
Dave Soderberg retweeted
To our customers (both future and current):
I have always believed that in order to change something, you have to be willing to have a tough conversation. We’ve done that as a company since we launched in 2017 because we know progress requires honesty before it provides hope.
Our latest ad, which will air at the big game next weekend, is meant to provoke a long overdue tough conversation. It’s meant to recognize that you deserve better. No one should be satisfied with a system that requires you to get sick before you’re allowed to get healthy.
This isn’t about advertising any one specific treatment. This is about speaking directly to you about the future we know all Americans deserve, whether you live in a rural community, a big city, or somewhere in between. This is about being a loud, unapologetic advocate for what we know care can and should look like for everyone in this country: affordable, proactive, and built to empower the individual.
In order for health outcomes in the US to really improve, we have to stop gatekeeping innovative, proactive tools and care. Real, lasting health requires having access to transparent information *and* innovation that can help prevent - not just treat - disease.
Meaningful change requires two things: the conviction to reimagine a better way and the stamina to make it a reality. My promise to all of you is that I’ll make sure Hims & Hers always has both.
Let’s close the health gap.
Dave Soderberg retweeted
This morning we launched Labs, the easiest and most comprehensive way to get a real understanding of your health.
Labs offers an annual subscription that tests up to 120 of the most critical biomarkers in your body, for just a few hundred dollars. From genetic cardiovascular numbers to metabolic syndrome, these are the biomarkers at the cutting edge of innovation.
Data is helpful, but what comes next is what matters.
Immediately when your results are in, our platform in partnership with thousands of doctors, nurses and providers will provide you with a specific analysis and action plan. Nutrition, movement, supplements, and personalized medication options.
With over 1M square feet of pharmacy infrastructure, Hims & Hers doesn’t just test your health metrics, but unlocks your ability to actually improve them with access to precision treatments and care.
This is the first offering with Hims & Hers I’m encouraging all of my family and friends to sign up for.
The power of knowledge and early action is unmatched, and for the people we love there is no greater gift.
news.hims.com/newsroom/intro…
Dave Soderberg retweeted
I haven't shipped a feature on time in 8 years.
This used to embarrass me. Then I noticed something.
Every PM who delays gets more headcount.
"We need more engineers to hit the deadline."
"The team is under-resourced."
"Critical blockers require additional bandwidth."
I started taking notes.
Sarah delayed her launch 6 months. Got 8 new engineers.
Marcus pushed his date 3 times. Now manages 22 people.
Jennifer hasn't shipped in 2 years. She's a VP.
So I started implementing their strategies.
Sprint 1: Introduce unnecessary complexity
Sprint 2: Request more resources
Sprint 3: Get 3 new team members
Sprint 4: Create new blockers that require more people
I started with 4 teammates.
After my first delay: 7 people.
After my second delay: 12 people.
After my third delay: 19 people.
I now manage 31 people across 4 teams.
We've been "about to launch" for 18 months.
The beautiful part?
You can't fire someone mid-launch.
Every delay extends my employment by another quarter.
I've turned job security into a science.
Delay = Resources + Time.
My next launch is scheduled for Q2.
I'm already planning the Q3 adjustment.
I'll need at least 6 more engineers for that.
Some people ship products. I ship org charts.
#ProductManagement #TeamBuilding #LeadershipDevelopment #ScalingTeams
Dave Soderberg retweeted
On Sunday, we launched our latest campaign in the NYT and WSJ, spotlighting something we believe deeply: patient choice matters.
Your health, your terms.
Keep an eye out—more powerful print ads are on the way. $hims
Dave Soderberg retweeted
We are disappointed to see Novo Nordisk management misleading the public.
In recent weeks, Novo Nordisk’s commercial team increasingly pressured us to control clinical standards and steer patients to Wegovy regardless of whether it was clinically best for patients. We refuse to be strong-armed by any pharmaceutical company’s anticompetitive demands that infringe on the independent decision making of providers and limit patient choice.
We take our role of protecting the ability of providers and patients to control individual treatment decisions extremely seriously, and will not compromise the integrity of our platform to appease a third party or preserve a collaboration. The health and wellness of individuals always comes first.
We will continue to offer access to a range of treatments, including Wegovy, to ensure providers can serve the individual needs of patients.
Dave Soderberg retweeted
🍏🍏new product launch! 🍏🍏 First prescription gummy for female hair loss. Team really cooked with this one 🔥🔥























