I sell stuff (using design). Vice President, Product Design @wearehims & @wearehers📍Austin, TX
Austin, TX
Joined November 2009
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Trying to get better at capturing all the details the team nails. Latest labs launch reminds me the web still has my heart 💘
hims.com/labs
forhers.com/labs
Dave Soderberg retweeted
Looking for someone who makes exceptional creative work, gets obsessive about why it works, and builds on that intuition with AI + code.
Come be my creative counterpart at Infinite Garden.
DM something you made + the creative thinking behind it
Dave Soderberg retweeted
Healthcare built for real life requires a complete reinvention of the current experience. Not an add-on feature or a retrofit. Starting today, we’re launching a fundamental reimagining of what it means to get people closer to feeling great.
@wearehers weight loss members are the first ones to feel it today, and we’re planning to bring it to all of our members soon.
Watch this space. We’re just getting started.
In healthcare, AI usually sits outside of care. It can answer a question, but it doesn't know your treatment plan or your doctor.
Today, that changes for @wearehers weight loss members. Our new doctor-led, AI-native care experience puts women, their providers, Care Teams, and AI in one ongoing conversation. This is intelligence embedded at every step of the care experience – personally tailored to track progress over time and help women reach their goals on their own terms.
youtu.be/odKIypnitss
Read more below, including important disclaimers.
Dave Soderberg retweeted
Love this @buzzfeed conversation with @dankenger. Brilliant design has the ability to power deeper connections with our customers, so it’s at the center of everything we do.
An experience that people can trust and actually enjoy transforms health. Our in-house creative team is showing the world what’s possible when you bring that to millions. 🚀✨
buzzfeed.com/business-news/h…
Dave Soderberg retweeted
we’re not really “designing” right now,
we’re just constantly switching contexts trying to not get left behind
every week there’s a new tool claiming to be the future → paper, pencil, magicpatterns, magicpath… now noon shows up with $44M and changes the narrative again
so instead of going deep, everyone’s just sampling everything
trying prompts here, generating screens there, tweaking in figma, jumping to code, back to AI again
half the industry is already inside code editors
the other half is still figuring out which tool is even worth committing to
fomo is doing more damage than we realise
because depth needs stability
and right now the stack itself is unstable
so no one is mastering anything
everyone is just trying to be early
eventually this will settle and a default will emerge
till then, we’re all just beta testers pretending to have a workflow 👀
Nothing reveals quality of thinking like execution. We all gotta evolve but PMs will end up needing a full rebrand if this is where we’re headed
I don’t know exactly what’s going on here, but it does feel AI-related. Unlike PM and eng, which started growing in 2024 (two years post-ChatGPT), design didn’t. If I had to venture a theory, I’d say that because AI is allowing engineers to move so quickly, there’s less opportunity—and less desire—to involve the traditional design process.
That said, you’d think design would become a differentiator as more products compete for attention. Something to think about for your company! We’ll keep watching this trend and AI’s impact on org design more generally.
One interesting observation we made when we went a level deeper: the ratio of demand for PMs vs. designers has flipped. In mid-2023, we went from more open designer roles to more open PM roles. And ever since, PM demand has been pulling away (currently 1.27x). This will be another trend to monitor, in terms of how AI is reshaping org design.
Dave Soderberg retweeted
Wegovy. Coming soon!
$hims
hims.com/weight-loss/waitlis…
Dave Soderberg retweeted
We founded Hims & Hers to help more people feel great. To disrupt a broken healthcare system and create a new model of health where innovators work together to deliver access to care that actually serves everyday people.
We align how we operate with where we see major growth opportunities and in a way that allows us to meet our customers where they are (and where they want to go). That’s why, later this month, Hims & Hers customers will have access to FDA-approved medications from @novonordisk as a part of a strategic collaboration.
The weight loss landscape is completely different today than it was when we first entered the category. FDA-approved GLP-1 treatments are now more accessible, with greater affordability and more flexible dosing options and form factors. These market changes are shifting consumer demand towards these branded medications.
We’re moving our model forward another step with this strategic shift in our US weight loss business. This evolution will make us the largest global consumer health platform providing access to more affordable, approved medications.
We will continue to innovate across our platform, keeping what’s best for consumers as our North Star. There's challenging, important work in front of us, and I've never been more excited about the path ahead. Just like we always do, Hims & Hers will rise to meet the moment.
More here: investors.hims.com/news/news…
Important info here: news.hims.com/disclaimers/di…
Dave Soderberg retweeted
✌️ It was a solid run at Block. From the first real design system for Cash, to the biggest redesign in company history, I'm proud of what we built.
Being picky about whats next, but DM me if you think you've got something cool brewing.
Figma Console MCP is magic.
3,900+ variables
15,000+ tokens
9 collections
1+ decade refining this grid system
So many responsive permutations I couldn't have ever done it until now.
@Figma I need that slot component access! lol
Dave Soderberg retweeted
Tonight, when our ad airs during the Big Game, we will continue a much-needed conversation around what healthcare should look and feel like in America: affordable, proactive, personalized.
When we start hard conversations, we expect challenges along the way. But we won't ever stop advocating for better until the system becomes better for everyone.
news.hims.com/newsroom/the-h…
I had no part of this ad and I’m so fucking proud of it. In house! The guts at the top and trust in our creative team is why I’m approaching 6 years here.
@dankenger has built something special
To our customers (both future and current):
I have always believed that in order to change something, you have to be willing to have a tough conversation. We’ve done that as a company since we launched in 2017 because we know progress requires honesty before it provides hope.
Our latest ad, which will air at the big game next weekend, is meant to provoke a long overdue tough conversation. It’s meant to recognize that you deserve better. No one should be satisfied with a system that requires you to get sick before you’re allowed to get healthy.
This isn’t about advertising any one specific treatment. This is about speaking directly to you about the future we know all Americans deserve, whether you live in a rural community, a big city, or somewhere in between. This is about being a loud, unapologetic advocate for what we know care can and should look like for everyone in this country: affordable, proactive, and built to empower the individual.
In order for health outcomes in the US to really improve, we have to stop gatekeeping innovative, proactive tools and care. Real, lasting health requires having access to transparent information *and* innovation that can help prevent - not just treat - disease.
Meaningful change requires two things: the conviction to reimagine a better way and the stamina to make it a reality. My promise to all of you is that I’ll make sure Hims & Hers always has both.
Let’s close the health gap.
Dave Soderberg retweeted
🏈 $HIMS LFG @dankenger 🎥🎬
(Chief Design Officer at HIMS)
Dave Soderberg retweeted
To our customers (both future and current):
I have always believed that in order to change something, you have to be willing to have a tough conversation. We’ve done that as a company since we launched in 2017 because we know progress requires honesty before it provides hope.
Our latest ad, which will air at the big game next weekend, is meant to provoke a long overdue tough conversation. It’s meant to recognize that you deserve better. No one should be satisfied with a system that requires you to get sick before you’re allowed to get healthy.
This isn’t about advertising any one specific treatment. This is about speaking directly to you about the future we know all Americans deserve, whether you live in a rural community, a big city, or somewhere in between. This is about being a loud, unapologetic advocate for what we know care can and should look like for everyone in this country: affordable, proactive, and built to empower the individual.
In order for health outcomes in the US to really improve, we have to stop gatekeeping innovative, proactive tools and care. Real, lasting health requires having access to transparent information *and* innovation that can help prevent - not just treat - disease.
Meaningful change requires two things: the conviction to reimagine a better way and the stamina to make it a reality. My promise to all of you is that I’ll make sure Hims & Hers always has both.
Let’s close the health gap.