Professor Wirtschaftsinformatik Data Science @ DHBW Ravensburg
Ravensburg, Germany
Joined June 2009
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Stephan Daurer retweeted
Our @daurer @MartinSpann @PManchanda_ latest mobile search paper was accepted for publication at Decision Support Systems. We explore how smartphones change how we search and shop offline based on our location. authors.elsevier.com/a/1hAMc…
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Ich freue mich sehr über den Beitrag in @Horizont zu unserem Master-Studiengang Media and Data-driven Business.
horizont.net/marketing/nachr…
Stephan Daurer retweeted
How do consumers search for offline products on mobile? Using data on 67 mln searches, my paper w/ @dommolitor
@daurer @MartinSpann develops & links 2 location-specific measures - present store distance & present store density - to search depth & breadth. papers.ssrn.com/sol3/papers.…
Stephan Daurer retweeted
For offline products, consumers search less on smartphones than on other channels. Also, most search happens far away from physical stores. Details in the latest version of my paper w/ @dommolitor @daurer @MartinSpann papers.ssrn.com/sol3/papers.…